Meta-Learning for Cold-Start Personalization in Prompt-Tuned LLMs

Generative, explainable, and flexible recommender systems, derived using Large Language Models (LLM) are promising and poorly adapted to the cold-start user situation, where there is little to no history of interaction. The current solutions i.e. supervised fine-tuning and collaborative filtering are dense-user-item focused and would be expensive to maintain and update. This paper introduces a meta-learning framework, that can be used to perform parameter-efficient prompt-tuning, to effectively personalize LLM-based recommender systems quickly at cold-start. The model learns soft prompt embeddings with first-order (Reptile) and second-order (MAML) optimization by treating each of the users as the tasks. As augmentations to the input tokens, these learnable vectors are the differentiable control variables that represent user behavioral priors. The prompts are meta-optimized through episodic sampling, inner-loop adaptation, and outer-loop generalization. On MovieLens-1M, Amazon Reviews, and Recbole, we can see that our adaptive model outperforms strong baselines in NDCG@10, HR@10, and MRR, and it runs in real-time (i.e., below 300 ms) on consumer GPUs. Zero-history personalization is also supported by this scalable solution, and its 275 ms rate of adaptation allows successful real-time risk profiling of financial systems by shortening detection latency and improving payment network stability. Crucially, the 275 ms adaptation capability can enable real-time risk profiling for financial institutions, reducing systemic vulnerability detection latency significantly versus traditional compliance checks. By preventing contagion in payment networks (e.g., Fedwire), the framework strengthens national financial infrastructure resilience.

Research on Personalized Financial Product Recommendation by Integrating Large Language Models and Graph Neural Networks

With the rapid growth of fintech, personalized financial product recommendations have become increasingly important. Traditional methods like collaborative filtering or content-based models often fail to capture users' latent preferences and complex relationships. We propose a hybrid framework integrating large language models (LLMs) and graph neural networks (GNNs). A pre-trained LLM encodes text data (e.g., user reviews) into rich feature vectors, while a heterogeneous user-product graph models interactions and social ties. Through a tailored message-passing mechanism, text and graph information are fused within the GNN to jointly optimize embeddings. Experiments on public and real-world financial datasets show our model outperforms standalone LLM or GNN in accuracy, recall, and NDCG, with strong interpretability. This work offers new insights for personalized financial recommendations and cross-modal fusion in broader recommendation tasks.

LLM-Driven E-Commerce Marketing Content Optimization: Balancing Creativity and Conversion

As e-commerce competition intensifies, balancing creative content with conversion effectiveness becomes critical. Leveraging LLMs' language generation capabilities, we propose a framework that integrates prompt engineering, multi-objective fine-tuning, and post-processing to generate marketing copy that is both engaging and conversion-driven. Our fine-tuning method combines sentiment adjustment, diversity enhancement, and CTA embedding. Through offline evaluations and online A/B tests across categories, our approach achieves a 12.5 % increase in CTR and an 8.3 % increase in CVR while maintaining content novelty. This provides a practical solution for automated copy generation and suggests paths for future multimodal, real-time personalization.