Deep Learning Model Acceleration and Optimization Strategies for Real-Time Recommendation Systems

With the rapid growth of Internet services, recommendation systems play a central role in delivering personalized content. Faced with massive user requests and complex model architectures, the key challenge for real-time recommendation systems is how to reduce inference latency and increase system throughput without sacrificing recommendation quality. This paper addresses the high computational cost and resource bottlenecks of deep learning models in real-time settings by proposing a combined set of modeling- and system-level acceleration and optimization strategies. At the model level, we dramatically reduce parameter counts and compute requirements through lightweight network design, structured pruning, and weight quantization. At the system level, we integrate multiple heterogeneous compute platforms and high-performance inference libraries, and we design elastic inference scheduling and load-balancing mechanisms based on real-time load characteristics. Experiments show that, while maintaining the original recommendation accuracy, our methods cut latency to less than 30% of the baseline and more than double system throughput, offering a practical solution for deploying large-scale online recommendation services.

LLM-Driven E-Commerce Marketing Content Optimization: Balancing Creativity and Conversion

As e-commerce competition intensifies, balancing creative content with conversion effectiveness becomes critical. Leveraging LLMs' language generation capabilities, we propose a framework that integrates prompt engineering, multi-objective fine-tuning, and post-processing to generate marketing copy that is both engaging and conversion-driven. Our fine-tuning method combines sentiment adjustment, diversity enhancement, and CTA embedding. Through offline evaluations and online A/B tests across categories, our approach achieves a 12.5 % increase in CTR and an 8.3 % increase in CVR while maintaining content novelty. This provides a practical solution for automated copy generation and suggests paths for future multimodal, real-time personalization.