Efficient Cold-Start Recommendation via BPE Token-Level Embedding Initialization with LLM

The cold-start issue is the challenge when we talk about recommender systems, especially in the case when we do not have the past interaction data of new users or new items. Content-based features or hybrid solutions are common as conventional solutions, but they can only work in a sparse metadata environment with shallow patterns. In this paper, the efficient cold-start recommendation strategy is presented, which is based on the sub word-level representations by applying Byte Pair Encoding (BPE) tokenization and pre-trained Large Language Model (LLM) embedding in the initialization procedure. We obtain fine-grained token-level vectors that are aligned with the BPE vocabulary as opposed to using coarse-grained sentence embeddings. Together, these token embeddings can be used as dense semantic priors on unseen entities, making immediate recommendation performance possible without user-item interaction history. Our mechanism can be compared to collaborative filtering systems and tested over benchmark datasets with stringent cold-start assumptions. Experimental findings show that the given BPE-LLM method achieves higher Recall@k, NDCG@k, and Hit Rate measurements compared to the standard baseline and displays the same capability of sufficient computational performance. Furthermore, we demonstrate that using subword-aware embeddings yields better generalizability and is more interpretable, especially within a multilingual and sparse input setting. The practical application of token-level semantic initialization as a lightweight, but nevertheless effective extension to modern recommender systems in the zero-shot setting is indicated within this work.

LLM-Driven E-Commerce Marketing Content Optimization: Balancing Creativity and Conversion

As e-commerce competition intensifies, balancing creative content with conversion effectiveness becomes critical. Leveraging LLMs' language generation capabilities, we propose a framework that integrates prompt engineering, multi-objective fine-tuning, and post-processing to generate marketing copy that is both engaging and conversion-driven. Our fine-tuning method combines sentiment adjustment, diversity enhancement, and CTA embedding. Through offline evaluations and online A/B tests across categories, our approach achieves a 12.5 % increase in CTR and an 8.3 % increase in CVR while maintaining content novelty. This provides a practical solution for automated copy generation and suggests paths for future multimodal, real-time personalization.