DREAM Technical Report

Industrial recommender systems commonly use cascaded retrieval, ranking, and re-ranking pipelines. Although efficient, these pipelines fragment information and objectives across modules, rely on rigid rules, and have limited awareness of real-time intent, leaving session-level shifts among browsing, comparison, and purchase insufficiently addressed. We present DREAM (Developing Recommender Engine with Agentic Methods), an autonomous optimization control architecture that adds a perception-aware, orchestrable, and auditable policy layer atop existing pipelines without replacing them. DREAM has two core components. First, a three-tier Intent Engine fuses on-device signals into structured L0/L1/L2 intent representations; its edge-cloud trigger chain reduces reporting volume to approximately 8.7%. Second, a Meta Engine uses a MetaModel for layered M1-to-M2-to-M3 reasoning: intent summarization, strategy planning informed by Strategy Memory, and parameter translation. It dispatches the resulting parameters through a unified outlet with safety guardrails. A Reward Dual Loop continuously optimizes both components by combining offline simulation for strategy-space exploration with online feedback for outcome calibration, forming a cycle of generation, execution, evaluation, and experience accumulation. Large-scale A/B tests on Taobao's homepage feed show that re-ranking control alone improves IPV by 2.06%, Core IPV by 2.39%, and GMV by 0.88%. Extending control to fine ranking raises these gains to 2.71%, 3.06%, and 1.31%, respectively, while consistently improving PV by more than 1%. These gains require neither replacement of pipeline models nor compromise of serving stability, supporting agentic meta-control as a viable paradigm for industrial recommendation.

MetaStrategy: Generative Ranking with Executable LLM Strategies

Industrial recommender systems rank heterogeneous content under coupled user, business, commercial, and experience objectives. Existing generative ranking methods typically construct item sequences directly, making them difficult to integrate with mature predictive models, operational rules, and field-level guardrails. We present MetaStrategy, a framework that instead generates a structured, executable ranking strategy. Conditioned on request context, a large language model (LLM) policy emits a typed JSON bundle controlling objective weights, content and category preferences, experience constraints, and position policies. A deterministic validator and compiler instantiate an isolated Generator that competes atomically with incumbents under the list-level Evaluator of the Generator-Evaluator (GE) architecture. We train the policy in a production-path replay environment that re-executes logged requests through the current re-ranking stack without user exposure. The method combines selection, relative-rank, and baseline-lift rewards, a self-competitive curriculum that feeds frequent strategies back as competitors, and Evaluator-routed reward-augmented on-policy distillation that transfers complementary 4B-parameter Teachers into a compact 0.8B-parameter Student. We deploy MetaStrategy in Taobao Homepage Guess You Like through diff-triggered nearline generation; LLM inference remains outside synchronous ranking, with no observable increase in response time (RT). In a seven-day user-randomized online A/B test, MetaStrategy wins 27.93% of treatment-side GE calls and significantly improves click page views (click PV) by 2.11%, item-detail page views (IPV) by 3.12%, and transaction amount by 2.83%.