Online Advertisements with LLMs: Opportunities and Challenges

This paper explores the potential for leveraging Large Language Models (LLM) in the realm of online advertising systems. We delve into essential requirements including privacy, latency, reliability, users and advertisers' satisfaction, which such a system must fulfill. We further introduce a general framework for LLM advertisement, consisting of modification, bidding, prediction, and auction modules. Different design considerations for each module is presented, with an in-depth examination of their practicality and the technical challenges inherent to their implementation.

Regret Analysis of Repeated Delegated Choice

We present a study on a repeated delegated choice problem, which is the first to consider an online learning variant of Kleinberg and Kleinberg, EC'18. In this model, a principal interacts repeatedly with an agent who possesses an exogenous set of solutions to search for efficient ones. Each solution can yield varying utility for both the principal and the agent, and the agent may propose a solution to maximize its own utility in a selfish manner. To mitigate this behavior, the principal announces an eligible set which screens out a certain set of solutions. The principal, however, does not have any information on the distribution of solutions in advance. Therefore, the principal dynamically announces various eligible sets to efficiently learn the distribution. The principal's objective is to minimize cumulative regret compared to the optimal eligible set in hindsight. We explore two dimensions of the problem setup, whether the agent behaves myopically or strategizes across the rounds, and whether the solutions yield deterministic or stochastic utility. Our analysis mainly characterizes some regimes under which the principal can recover the sublinear regret, thereby shedding light on the rise and fall of the repeated delegation procedure in various regimes.

PRIME: Prioritizing Interpretability in Failure Mode Extraction

In this work, we study the challenge of providing human-understandable descriptions for failure modes in trained image classification models. Existing works address this problem by first identifying clusters (or directions) of incorrectly classified samples in a latent space and then aiming to provide human-understandable text descriptions for them. We observe that in some cases, describing text does not match well with identified failure modes, partially owing to the fact that shared interpretable attributes of failure modes may not be captured using clustering in the feature space. To improve on these shortcomings, we propose a novel approach that prioritizes interpretability in this problem: we start by obtaining human-understandable concepts (tags) of images in the dataset and then analyze the model's behavior based on the presence or absence of combinations of these tags. Our method also ensures that the tags describing a failure mode form a minimal set, avoiding redundant and noisy descriptions. Through several experiments on different datasets, we show that our method successfully identifies failure modes and generates high-quality text descriptions associated with them. These results highlight the importance of prioritizing interpretability in understanding model failures.

Robustness of AI-Image Detectors: Fundamental Limits and Practical Attacks

In light of recent advancements in generative AI models, it has become essential to distinguish genuine content from AI-generated one to prevent the malicious usage of fake materials as authentic ones and vice versa. Various techniques have been introduced for identifying AI-generated images, with watermarking emerging as a promising approach. In this paper, we analyze the robustness of various AI-image detectors including watermarking and classifier-based deepfake detectors. For watermarking methods that introduce subtle image perturbations (i.e., low perturbation budget methods), we reveal a fundamental trade-off between the evasion error rate (i.e., the fraction of watermarked images detected as non-watermarked ones) and the spoofing error rate (i.e., the fraction of non-watermarked images detected as watermarked ones) upon an application of a diffusion purification attack. In this regime, we also empirically show that diffusion purification effectively removes watermarks with minimal changes to images. For high perturbation watermarking methods where notable changes are applied to images, the diffusion purification attack is not effective. In this case, we develop a model substitution adversarial attack that can successfully remove watermarks. Moreover, we show that watermarking methods are vulnerable to spoofing attacks where the attacker aims to have real images (potentially obscene) identified as watermarked ones, damaging the reputation of the developers. In particular, by just having black-box access to the watermarking method, we show that one can generate a watermarked noise image which can be added to the real images to have them falsely flagged as watermarked ones. Finally, we extend our theory to characterize a fundamental trade-off between the robustness and reliability of classifier-based deep fake detectors and demonstrate it through experiments.

Text-To-Concept (and Back) via Cross-Model Alignment

We observe that the mapping between an image's representation in one model to its representation in another can be learned surprisingly well with just a linear layer, even across diverse models. Building on this observation, we propose $\textit{text-to-concept}$, where features from a fixed pretrained model are aligned linearly to the CLIP space, so that text embeddings from CLIP's text encoder become directly comparable to the aligned features. With text-to-concept, we convert fixed off-the-shelf vision encoders to surprisingly strong zero-shot classifiers for free, with accuracy at times even surpassing that of CLIP, despite being much smaller models and trained on a small fraction of the data compared to CLIP. We show other immediate use-cases of text-to-concept, like building concept bottleneck models with no concept supervision, diagnosing distribution shifts in terms of human concepts, and retrieving images satisfying a set of text-based constraints. Lastly, we demonstrate the feasibility of $\textit{concept-to-text}$, where vectors in a model's feature space are decoded by first aligning to the CLIP before being fed to a GPT-based generative model. Our work suggests existing deep models, with presumably diverse architectures and training, represent input samples relatively similarly, and a two-way communication across model representation spaces and to humans (through language) is viable.

Run-Off Election: Improved Provable Defense against Data Poisoning Attacks

In data poisoning attacks, an adversary tries to change a model's prediction by adding, modifying, or removing samples in the training data. Recently, ensemble-based approaches for obtaining provable defenses against data poisoning have been proposed where predictions are done by taking a majority vote across multiple base models. In this work, we show that merely considering the majority vote in ensemble defenses is wasteful as it does not effectively utilize available information in the logits layers of the base models. Instead, we propose Run-Off Election (ROE), a novel aggregation method based on a two-round election across the base models: In the first round, models vote for their preferred class and then a second, Run-Off election is held between the top two classes in the first round. Based on this approach, we propose DPA+ROE and FA+ROE defense methods based on Deep Partition Aggregation (DPA) and Finite Aggregation (FA) approaches from prior work. We show how to obtain robustness for these methods using ideas inspired by dynamic programming and duality. We evaluate our methods on MNIST, CIFAR-10, and GTSRB and obtain improvements in certified accuracy by up to 4.73%, 3.63%, and 3.54%, respectively, establishing a new state-of-the-art in (pointwise) certified robustness against data poisoning. In many cases, our approach outperforms the state-of-the-art, even when using 32 times less computational power.