RECAP: Feedback-Driven Streaming Semantic User Profiles for Short-Video Recommendation

Language-based user profiles convert long behavioral histories into explicit semantic representations for recommendation. However, most profile generators are optimized in an open loop: they may summarize past behavior fluently, but are not directly trained to improve future recommendation. We study this problem in real-world short-video recommendation, where user behaviors continuously arrive as streams and profiles must be incrementally updated under limited capacity. This requires maintaining a consistent bounded profile state and constructing profile-targeted semantic feedback from industrial implicit behavior logs. We propose RECAP, an offline closed-loop framework for optimizing streaming structured semantic profiles with historical recommendation feedback. RECAP maintains each profile as a bounded structured memory by combining LLM-based semantic updates with deterministic lifecycle and capacity control. RECAP constructs profile-targeted semantic feedback by filtering label-consistent behavior pairs with an LLM judge and training a dual-tower evaluator whose matching score serves as a GRPO reward. Experiments on Kuaishou short-video data show that RECAP improves uAUC by 0.0084 and Recall@2000 by about 4.9% over the base generator. Further analyses confirm the benefits of feedback construction and policy optimization, and show more grounded refinement and user-level abstraction in profile updates. A seven-day online A/B test further shows a statistically significant 0.139% improvement in average application usage time per user.

OneReason Technical Report

Generative recommendation models in the OneRec family have been widely deployed in many real-world services, such as short-video, live-streaming, advertising, and e-commerce. However, these generative models can only benefit from the scaling advantage, while their reasoning ability is hard to activate, since we cannot construct meaningful Chain-of-Thought (CoT) sequences consisting of itemic tokens only. Inspired by the success of the reasoning-style ``think before answer'' paradigm in the LLM field, we conduct preliminary studies (i.e., OneRec-Think, OpenOneRec) to explore reasoning capability in generative recommendation. Nevertheless, we notice an unexpected phenomenon: the thinking mode does not show advantages over the non-thinking mode. Drawing insights from recent findings on CoT robustness in multi-modal language models, we argue that effective reasoning in recommendation rests on two factors: perception, the ability to ground itemic tokens in their underlying language semantics, and cognition, the ability to reorganize a user's behavior sequence into coherent latent interest points. We therefore propose OneReason, which includes: (1) strong itemic token perception in pre-training, (2) a three-level cognition-enhanced CoT format for recommendation tasks in SFT, and (3) a specialize-then-unify training recipe in RL to enhance the thinking ability.