Personalized Behavior-Aware Transformer for Multi-Behavior Sequential Recommendation

Sequential Recommendation (SR) captures users' dynamic preferences by modeling how users transit among items. However, SR models that utilize only single type of behavior interaction data encounter performance degradation when the sequences are short. To tackle this problem, we focus on Multi-Behavior Sequential Recommendation (MBSR) in this paper, which aims to leverage time-evolving heterogeneous behavioral dependencies for better exploring users' potential intents on the target behavior. Solving MBSR is challenging. On the one hand, users exhibit diverse multi-behavior patterns due to personal characteristics. On the other hand, there exists comprehensive co-influence between behavior correlations and item collaborations, the intensity of which is deeply affected by temporal factors. To tackle these challenges, we propose a Personalized Behavior-Aware Transformer framework (PBAT) for MBSR problem, which models personalized patterns and multifaceted sequential collaborations in a novel way to boost recommendation performance. First, PBAT develops a personalized behavior pattern generator in the representation layer, which extracts dynamic and discriminative behavior patterns for sequential learning. Second, PBAT reforms the self-attention layer with a behavior-aware collaboration extractor, which introduces a fused behavior-aware attention mechanism for incorporating both behavioral and temporal impacts into collaborative transitions. We conduct experiments on three benchmark datasets and the results demonstrate the effectiveness and interpretability of our framework. Our implementation code is released at https://github.com/TiliaceaeSU/PBAT.

DDGHM: Dual Dynamic Graph with Hybrid Metric Training for Cross-Domain Sequential Recommendation

Sequential Recommendation (SR) characterizes evolving patterns of user behaviors by modeling how users transit among items. However, the short interaction sequences limit the performance of existing SR. To solve this problem, we focus on Cross-Domain Sequential Recommendation (CDSR) in this paper, which aims to leverage information from other domains to improve the sequential recommendation performance of a single domain. Solving CDSR is challenging. On the one hand, how to retain single domain preferences as well as integrate cross-domain influence remains an essential problem. On the other hand, the data sparsity problem cannot be totally solved by simply utilizing knowledge from other domains, due to the limited length of the merged sequences. To address the challenges, we propose DDGHM, a novel framework for the CDSR problem, which includes two main modules, i.e., dual dynamic graph modeling and hybrid metric training. The former captures intra-domain and inter-domain sequential transitions through dynamically constructing two-level graphs, i.e., the local graphs and the global graph, and incorporating them with a fuse attentive gating mechanism. The latter enhances user and item representations by employing hybrid metric learning, including collaborative metric for achieving alignment and contrastive metric for preserving uniformity, to further alleviate data sparsity issue and improve prediction accuracy. We conduct experiments on two benchmark datasets and the results demonstrate the effectiveness of DDHMG.

Differential Private Knowledge Transfer for Privacy-Preserving Cross-Domain Recommendation

Cross Domain Recommendation (CDR) has been popularly studied to alleviate the cold-start and data sparsity problem commonly existed in recommender systems. CDR models can improve the recommendation performance of a target domain by leveraging the data of other source domains. However, most existing CDR models assume information can directly 'transfer across the bridge', ignoring the privacy issues. To solve the privacy concern in CDR, in this paper, we propose a novel two stage based privacy-preserving CDR framework (PriCDR). In the first stage, we propose two methods, i.e., Johnson-Lindenstrauss Transform (JLT) based and Sparse-awareJLT (SJLT) based, to publish the rating matrix of the source domain using differential privacy. We theoretically analyze the privacy and utility of our proposed differential privacy based rating publishing methods. In the second stage, we propose a novel heterogeneous CDR model (HeteroCDR), which uses deep auto-encoder and deep neural network to model the published source rating matrix and target rating matrix respectively. To this end, PriCDR can not only protect the data privacy of the source domain, but also alleviate the data sparsity of the source domain. We conduct experiments on two benchmark datasets and the results demonstrate the effectiveness of our proposed PriCDR and HeteroCDR.