Social-LLM: Modeling User Behavior at Scale using Language Models and Social Network Data

The proliferation of social network data has unlocked unprecedented opportunities for extensive, data-driven exploration of human behavior. The structural intricacies of social networks offer insights into various computational social science issues, particularly concerning social influence and information diffusion. However, modeling large-scale social network data comes with computational challenges. Though large language models make it easier than ever to model textual content, any advanced network representation methods struggle with scalability and efficient deployment to out-of-sample users. In response, we introduce a novel approach tailored for modeling social network data in user detection tasks. This innovative method integrates localized social network interactions with the capabilities of large language models. Operating under the premise of social network homophily, which posits that socially connected users share similarities, our approach is designed to address these challenges. We conduct a thorough evaluation of our method across seven real-world social network datasets, spanning a diverse range of topics and detection tasks, showcasing its applicability to advance research in computational social science.

Can Language Model Moderators Improve the Health of Online Discourse?

Human moderation of online conversation is essential to maintaining civility and focus in a dialogue, but is challenging to scale and harmful to moderators. The inclusion of sophisticated natural language generation modules as a force multiplier aid moderators is a tantalizing prospect, but adequate evaluation approaches have so far been elusive. In this paper, we establish a systematic definition of conversational moderation effectiveness through a multidisciplinary lens that incorporates insights from social science. We then propose a comprehensive evaluation framework that uses this definition to asses models' moderation capabilities independently of human intervention. With our framework, we conduct the first known study of conversational dialogue models as moderators, finding that appropriately prompted models can provide specific and fair feedback on toxic behavior but struggle to influence users to increase their levels of respect and cooperation.

Tracking the Newsworthiness of Public Documents

Journalists must find stories in huge amounts of textual data (e.g. leaks, bills, press releases) as part of their jobs: determining when and why text becomes news can help us understand coverage patterns and help us build assistive tools. Yet, this is challenging because very few labelled links exist, language use between corpora is very different, and text may be covered for a variety of reasons. In this work we focus on news coverage of local public policy in the San Francisco Bay Area by the San Francisco Chronicle. First, we gather news articles, public policy documents and meeting recordings and link them using probabilistic relational modeling, which we show is a low-annotation linking methodology that outperforms other retrieval-based baselines. Second, we define a new task: newsworthiness prediction, to predict if a policy item will get covered. We show that different aspects of public policy discussion yield different newsworthiness signals. Finally we perform human evaluation with expert journalists and show our systems identify policies they consider newsworthy with 68% F1 and our coverage recommendations are helpful with an 84% win-rate.

Leveraging Large Language Models to Detect Influence Campaigns in Social Media

Social media influence campaigns pose significant challenges to public discourse and democracy. Traditional detection methods fall short due to the complexity and dynamic nature of social media. Addressing this, we propose a novel detection method using Large Language Models (LLMs) that incorporates both user metadata and network structures. By converting these elements into a text format, our approach effectively processes multilingual content and adapts to the shifting tactics of malicious campaign actors. We validate our model through rigorous testing on multiple datasets, showcasing its superior performance in identifying influence efforts. This research not only offers a powerful tool for detecting campaigns, but also sets the stage for future enhancements to keep up with the fast-paced evolution of social media-based influence tactics.

Automated Claim Matching with Large Language Models: Empowering Fact-Checkers in the Fight Against Misinformation

In today's digital era, the rapid spread of misinformation poses threats to public well-being and societal trust. As online misinformation proliferates, manual verification by fact checkers becomes increasingly challenging. We introduce FACT-GPT (Fact-checking Augmentation with Claim matching Task-oriented Generative Pre-trained Transformer), a framework designed to automate the claim matching phase of fact-checking using Large Language Models (LLMs). This framework identifies new social media content that either supports or contradicts claims previously debunked by fact-checkers. Our approach employs GPT-4 to generate a labeled dataset consisting of simulated social media posts. This data set serves as a training ground for fine-tuning more specialized LLMs. We evaluated FACT-GPT on an extensive dataset of social media content related to public health. The results indicate that our fine-tuned LLMs rival the performance of larger pre-trained LLMs in claim matching tasks, aligning closely with human annotations. This study achieves three key milestones: it provides an automated framework for enhanced fact-checking; demonstrates the potential of LLMs to complement human expertise; offers public resources, including datasets and models, to further research and applications in the fact-checking domain.

GenAI Against Humanity: Nefarious Applications of Generative Artificial Intelligence and Large Language Models

Generative Artificial Intelligence (GenAI) and Large Language Models (LLMs) are marvels of technology; celebrated for their prowess in natural language processing and multimodal content generation, they promise a transformative future. But as with all powerful tools, they come with their shadows. Picture living in a world where deepfakes are indistinguishable from reality, where synthetic identities orchestrate malicious campaigns, and where targeted misinformation or scams are crafted with unparalleled precision. Welcome to the darker side of GenAI applications. This article is not just a journey through the meanders of potential misuse of GenAI and LLMs, but also a call to recognize the urgency of the challenges ahead. As we navigate the seas of misinformation campaigns, malicious content generation, and the eerie creation of sophisticated malware, we'll uncover the societal implications that ripple through the GenAI revolution we are witnessing. From AI-powered botnets on social media platforms to the unnerving potential of AI to generate fabricated identities, or alibis made of synthetic realities, the stakes have never been higher. The lines between the virtual and the real worlds are blurring, and the consequences of potential GenAI's nefarious applications impact us all. This article serves both as a synthesis of rigorous research presented on the risks of GenAI and misuse of LLMs and as a thought-provoking vision of the different types of harmful GenAI applications we might encounter in the near future, and some ways we can prepare for them.

Factuality Challenges in the Era of Large Language Models

The emergence of tools based on Large Language Models (LLMs), such as OpenAI's ChatGPT, Microsoft's Bing Chat, and Google's Bard, has garnered immense public attention. These incredibly useful, natural-sounding tools mark significant advances in natural language generation, yet they exhibit a propensity to generate false, erroneous, or misleading content -- commonly referred to as "hallucinations." Moreover, LLMs can be exploited for malicious applications, such as generating false but credible-sounding content and profiles at scale. This poses a significant challenge to society in terms of the potential deception of users and the increasing dissemination of inaccurate information. In light of these risks, we explore the kinds of technological innovations, regulatory reforms, and AI literacy initiatives needed from fact-checkers, news organizations, and the broader research and policy communities. By identifying the risks, the imminent threats, and some viable solutions, we seek to shed light on navigating various aspects of veracity in the era of generative AI.

Controlled Text Generation with Hidden Representation Transformations

We propose CHRT (Control Hidden Representation Transformation) - a controlled language generation framework that steers large language models to generate text pertaining to certain attributes (such as toxicity). CHRT gains attribute control by modifying the hidden representation of the base model through learned transformations. We employ a contrastive-learning framework to learn these transformations that can be combined to gain multi-attribute control. The effectiveness of CHRT is experimentally shown by comparing it with seven baselines over three attributes. CHRT outperforms all the baselines in the task of detoxification, positive sentiment steering, and text simplification while minimizing the loss in linguistic qualities. Further, our approach has the lowest inference latency of only 0.01 seconds more than the base model, making it the most suitable for high-performance production environments. We open-source our code and release two novel datasets to further propel controlled language generation research.

Identifying Informational Sources in News Articles

News articles are driven by the informational sources journalists use in reporting. Modeling when, how and why sources get used together in stories can help us better understand the information we consume and even help journalists with the task of producing it. In this work, we take steps toward this goal by constructing the largest and widest-ranging annotated dataset, to date, of informational sources used in news writing. We show that our dataset can be used to train high-performing models for information detection and source attribution. We further introduce a novel task, source prediction, to study the compositionality of sources in news articles. We show good performance on this task, which we argue is an important proof for narrative science exploring the internal structure of news articles and aiding in planning-based language generation, and an important step towards a source-recommendation system to aid journalists.

Should ChatGPT be Biased? Challenges and Risks of Bias in Large Language Models

As the capabilities of generative language models continue to advance, the implications of biases ingrained within these models have garnered increasing attention from researchers, practitioners, and the broader public. This article investigates the challenges and risks associated with biases in large-scale language models like ChatGPT. We discuss the origins of biases, stemming from, among others, the nature of training data, model specifications, algorithmic constraints, product design, and policy decisions. We explore the ethical concerns arising from the unintended consequences of biased model outputs. We further analyze the potential opportunities to mitigate biases, the inevitability of some biases, and the implications of deploying these models in various applications, such as virtual assistants, content generation, and chatbots. Finally, we review the current approaches to identify, quantify, and mitigate biases in language models, emphasizing the need for a multi-disciplinary, collaborative effort to develop more equitable, transparent, and responsible AI systems. This article aims to stimulate a thoughtful dialogue within the artificial intelligence community, encouraging researchers and developers to reflect on the role of biases in generative language models and the ongoing pursuit of ethical AI.