Contextualizing Internet Memes Across Social Media Platforms

Internet memes have emerged as a novel format for communication and expressing ideas on the web. Their fluidity and creative nature are reflected in their widespread use, often across platforms and occasionally for unethical or harmful purposes. While computational work has already analyzed their high-level virality over time and developed specialized classifiers for hate speech detection, there have been no efforts to date that aim to holistically track, identify, and map internet memes posted on social media. To bridge this gap, we investigate whether internet memes across social media platforms can be contextualized by using a semantic repository of knowledge, namely, a knowledge graph. We collect thousands of potential internet meme posts from two social media platforms, namely Reddit and Discord, and perform an extract-transform-load procedure to create a data lake with candidate meme posts. By using vision transformer-based similarity, we match these candidates against the memes cataloged in a recently released knowledge graph of internet memes, IMKG. We provide evidence that memes published online can be identified by mapping them to IMKG. We leverage this grounding to study the prevalence of memes on different platforms, discover popular memes, and select common meme channels and subreddits. Finally, we illustrate how the grounding can enable users to get context about memes on social media thanks to their link to the knowledge graph.

Leveraging Large Language Models to Detect Influence Campaigns in Social Media

Social media influence campaigns pose significant challenges to public discourse and democracy. Traditional detection methods fall short due to the complexity and dynamic nature of social media. Addressing this, we propose a novel detection method using Large Language Models (LLMs) that incorporates both user metadata and network structures. By converting these elements into a text format, our approach effectively processes multilingual content and adapts to the shifting tactics of malicious campaign actors. We validate our model through rigorous testing on multiple datasets, showcasing its superior performance in identifying influence efforts. This research not only offers a powerful tool for detecting campaigns, but also sets the stage for future enhancements to keep up with the fast-paced evolution of social media-based influence tactics.

Leveraging Social Interactions to Detect Misinformation on Social Media

Detecting misinformation threads is crucial to guarantee a healthy environment on social media. We address the problem using the data set created during the COVID-19 pandemic. It contains cascades of tweets discussing information weakly labeled as reliable or unreliable, based on a previous evaluation of the information source. The models identifying unreliable threads usually rely on textual features. But reliability is not just what is said, but by whom and to whom. We additionally leverage on network information. Following the homophily principle, we hypothesize that users who interact are generally interested in similar topics and spreading similar kind of news, which in turn is generally reliable or not. We test several methods to learn representations of the social interactions within the cascades, combining them with deep neural language models in a Multi-Input (MI) framework. Keeping track of the sequence of the interactions during the time, we improve over previous state-of-the-art models.

Multimodal and Explainable Internet Meme Classification

Warning: this paper contains content that may be offensive or upsetting. In the current context where online platforms have been effectively weaponized in a variety of geo-political events and social issues, Internet memes make fair content moderation at scale even more difficult. Existing work on meme classification and tracking has focused on black-box methods that do not explicitly consider the semantics of the memes or the context of their creation. In this paper, we pursue a modular and explainable architecture for Internet meme understanding. We design and implement multimodal classification methods that perform example- and prototype-based reasoning over training cases, while leveraging both textual and visual SOTA models to represent the individual cases. We study the relevance of our modular and explainable models in detecting harmful memes on two existing tasks: Hate Speech Detection and Misogyny Classification. We compare the performance between example- and prototype-based methods, and between text, vision, and multimodal models, across different categories of harmfulness (e.g., stereotype and objectification). We devise a user-friendly interface that facilitates the comparative analysis of examples retrieved by all of our models for any given meme, informing the community about the strengths and limitations of these explainable methods.

How "troll" are you? Measuring and detecting troll behavior in online social networks

The detection of state-sponsored trolls acting in misinformation operations is an unsolved and critical challenge for the research community, with repercussions that go beyond the online realm. In this paper, we propose a novel approach for the detection of troll accounts, which consists of two steps. The first step aims at classifying trajectories of accounts' online activities as belonging to either a troll account or to an organic user account. In the second step, we exploit the classified trajectories to compute a metric, namely "troll score", which allows us to quantify the extent to which an account behaves like a troll. Experimental results show that our approach identifies accounts' trajectories with an AUC close to 99% and, accordingly, classify trolls and organic users with an AUC of 97%. Finally, we evaluate whether the proposed solution can be generalized to different contexts (e.g., discussions about Covid-19) and generic misbehaving users, showing promising results that will be further expanded in our future endeavors.

Detecting Social Media Manipulation in Low-Resource Languages

Social media have been deliberately used for malicious purposes, including political manipulation and disinformation. Most research focuses on high-resource languages. However, malicious actors share content across countries and languages, including low-resource ones. Here, we investigate whether and to what extent malicious actors can be detected in low-resource language settings. We discovered that a high number of accounts posting in Tagalog were suspended as part of Twitter's crackdown on interference operations after the 2016 US Presidential election. By combining text embedding and transfer learning, our framework can detect, with promising accuracy, malicious users posting in Tagalog without any prior knowledge or training on malicious content in that language. We first learn an embedding model for each language, namely a high-resource language (English) and a low-resource one (Tagalog), independently. Then, we learn a mapping between the two latent spaces to transfer the detection model. We demonstrate that the proposed approach significantly outperforms state-of-the-art models, including BERT, and yields marked advantages in settings with very limited training data-the norm when dealing with detecting malicious activity in online platforms.

Don't Feed the Troll: Detecting Troll Behavior via Inverse Reinforcement Learning

Since the 2016 US Presidential election, social media abuse has been eliciting massive concern in the academic community and beyond. Preventing and limiting the malicious activity of users, such as trolls and bots, in their manipulation campaigns is of paramount importance for the integrity of democracy, public health, and more. However, the automated detection of troll accounts is an open challenge. In this work, we propose an approach based on Inverse Reinforcement Learning (IRL) to capture troll behavior and identify troll accounts. We employ IRL to infer a set of online incentives that may steer user behavior, which in turn highlights behavioral differences between troll and non-troll accounts, enabling their accurate classification. We report promising results: the IRL-based approach is able to accurately detect troll accounts (AUC=89.1%). The differences in the predictive features between the two classes of accounts enables a principled understanding of the distinctive behaviors reflecting the incentives trolls and non-trolls respond to.