Evaluating the Social Impact of Generative AI Systems in Systems and Society

Generative AI systems across modalities, ranging from text, image, audio, and video, have broad social impacts, but there exists no official standard for means of evaluating those impacts and which impacts should be evaluated. We move toward a standard approach in evaluating a generative AI system for any modality, in two overarching categories: what is able to be evaluated in a base system that has no predetermined application and what is able to be evaluated in society. We describe specific social impact categories and how to approach and conduct evaluations in the base technical system, then in people and society. Our framework for a base system defines seven categories of social impact: bias, stereotypes, and representational harms; cultural values and sensitive content; disparate performance; privacy and data protection; financial costs; environmental costs; and data and content moderation labor costs. Suggested methods for evaluation apply to all modalities and analyses of the limitations of existing evaluations serve as a starting point for necessary investment in future evaluations. We offer five overarching categories for what is able to be evaluated in society, each with their own subcategories: trustworthiness and autonomy; inequality, marginalization, and violence; concentration of authority; labor and creativity; and ecosystem and environment. Each subcategory includes recommendations for mitigating harm. We are concurrently crafting an evaluation repository for the AI research community to contribute existing evaluations along the given categories. This version will be updated following a CRAFT session at ACM FAccT 2023.

Cross-geographic Bias Detection in Toxicity Modeling

Online social media platforms increasingly rely on Natural Language Processing (NLP) techniques to detect abusive content at scale in order to mitigate the harms it causes to their users. However, these techniques suffer from various sampling and association biases present in training data, often resulting in sub-par performance on content relevant to marginalized groups, potentially furthering disproportionate harms towards them. Studies on such biases so far have focused on only a handful of axes of disparities and subgroups that have annotations/lexicons available. Consequently, biases concerning non-Western contexts are largely ignored in the literature. In this paper, we introduce a weakly supervised method to robustly detect lexical biases in broader geocultural contexts. Through a case study on cross-geographic toxicity detection, we demonstrate that our method identifies salient groups of errors, and, in a follow up, demonstrate that these groupings reflect human judgments of offensive and inoffensive language in those geographic contexts.

Diversity and Inclusion Metrics in Subset Selection

The ethical concept of fairness has recently been applied in machine learning (ML) settings to describe a wide range of constraints and objectives. When considering the relevance of ethical concepts to subset selection problems, the concepts of diversity and inclusion are additionally applicable in order to create outputs that account for social power and access differentials. We introduce metrics based on these concepts, which can be applied together, separately, and in tandem with additional fairness constraints. Results from human subject experiments lend support to the proposed criteria. Social choice methods can additionally be leveraged to aggregate and choose preferable sets, and we detail how these may be applied.