The Role of Network and Identity in the Diffusion of Hashtags

Although the spread of behaviors is influenced by many social factors, existing literature tends to study the effects of single factors -- most often, properties of the social network -- on the final cascade. In order to move towards a more integrated view of cascades, this paper offers the first comprehensive investigation into the role of two social factors in the diffusion of 1,337 popular hashtags representing the production of novel culture on Twitter: 1) the topology of the Twitter social network and 2) performance of each user's probable demographic identity. Here, we show that cascades are best modeled using a combination of network and identity, rather than either factor alone. This combined model best reproduces a composite index of ten cascade properties across all 1,337 hashtags. However, there is important heterogeneity in what social factors are required to reproduce different properties of hashtag cascades. For instance, while a combined network+identity model best predicts the popularity of cascades, a network-only model has better performance in predicting cascade growth and an identity-only model in adopter composition. We are able to predict what type of hashtag is best modeled by each combination of features and use this to further improve performance. Additionally, consistent with prior literature on the combined network+identity model most outperforms the single-factor counterfactuals among hashtags used for expressing racial or regional identity, stance-taking, talking about sports, or variants of existing cultural trends with very slow- or fast-growing communicative need. In sum, our results imply the utility of multi-factor models in predicting cascades, in order to account for the varied ways in which network, identity, and other social factors play a role in the diffusion of hashtags on Twitter.

ValueScope: Unveiling Implicit Norms and Values via Return Potential Model of Social Interactions

This study introduces ValueScope, a framework leveraging language models to quantify social norms and values within online communities, grounded in social science perspectives on normative structures. We employ ValueScope to dissect and analyze linguistic and stylistic expressions across 13 Reddit communities categorized under gender, politics, science, and finance. Our analysis provides a quantitative foundation showing that even closely related communities exhibit remarkably diverse norms. This diversity supports existing theories and adds a new dimension--community preference--to understanding community interactions. ValueScope not only delineates differing social norms among communities but also effectively traces their evolution and the influence of significant external events like the U.S. presidential elections and the emergence of new sub-communities. The framework thus highlights the pivotal role of social norms in shaping online interactions, presenting a substantial advance in both the theory and application of social norm studies in digital spaces.

Towards Bidirectional Human-AI Alignment: A Systematic Review for Clarifications, Framework, and Future Directions

Recent advancements in general-purpose AI have highlighted the importance of guiding AI systems towards the intended goals, ethical principles, and values of individuals and groups, a concept broadly recognized as alignment. However, the lack of clarified definitions and scopes of human-AI alignment poses a significant obstacle, hampering collaborative efforts across research domains to achieve this alignment. In particular, ML- and philosophy-oriented alignment research often views AI alignment as a static, unidirectional process (i.e., aiming to ensure that AI systems' objectives match humans) rather than an ongoing, mutual alignment problem [429]. This perspective largely neglects the long-term interaction and dynamic changes of alignment. To understand these gaps, we introduce a systematic review of over 400 papers published between 2019 and January 2024, spanning multiple domains such as Human-Computer Interaction (HCI), Natural Language Processing (NLP), Machine Learning (ML), and others. We characterize, define and scope human-AI alignment. From this, we present a conceptual framework of "Bidirectional Human-AI Alignment" to organize the literature from a human-centered perspective. This framework encompasses both 1) conventional studies of aligning AI to humans that ensures AI produces the intended outcomes determined by humans, and 2) a proposed concept of aligning humans to AI, which aims to help individuals and society adjust to AI advancements both cognitively and behaviorally. Additionally, we articulate the key findings derived from literature analysis, including discussions about human values, interaction techniques, and evaluations. To pave the way for future studies, we envision three key challenges for future directions and propose examples of potential future solutions.

A Multilingual Similarity Dataset for News Article Frame

Understanding the writing frame of news articles is vital for addressing social issues, and thus has attracted notable attention in the fields of communication studies. Yet, assessing such news article frames remains a challenge due to the absence of a concrete and unified standard dataset that considers the comprehensive nuances within news content. To address this gap, we introduce an extended version of a large labeled news article dataset with 16,687 new labeled pairs. Leveraging the pairwise comparison of news articles, our method frees the work of manual identification of frame classes in traditional news frame analysis studies. Overall we introduce the most extensive cross-lingual news article similarity dataset available to date with 26,555 labeled news article pairs across 10 languages. Each data point has been meticulously annotated according to a codebook detailing eight critical aspects of news content, under a human-in-the-loop framework. Application examples demonstrate its potential in unearthing country communities within global news coverage, exposing media bias among news outlets, and quantifying the factors related to news creation. We envision that this news similarity dataset will broaden our understanding of the media ecosystem in terms of news coverage of events and perspectives across countries, locations, languages, and other social constructs. By doing so, it can catalyze advancements in social science research and applied methodologies, thereby exerting a profound impact on our society.

The Call for Socially Aware Language Technologies

Language technologies have made enormous progress, especially with the introduction of large language models (LLMs). On traditional tasks such as machine translation and sentiment analysis, these models perform at near-human level. These advances can, however, exacerbate a variety of issues that models have traditionally struggled with, such as bias, evaluation, and risks. In this position paper, we argue that many of these issues share a common core: a lack of awareness of the factors, context, and implications of the social environment in which NLP operates, which we call social awareness. While NLP is getting better at solving the formal linguistic aspects, limited progress has been made in adding the social awareness required for language applications to work in all situations for all users. Integrating social awareness into NLP models will make applications more natural, helpful, and safe, and will open up new possibilities. Thus we argue that substantial challenges remain for NLP to develop social awareness and that we are just at the beginning of a new era for the field.

Modeling Empathetic Alignment in Conversation

Empathy requires perspective-taking: empathetic responses require a person to reason about what another has experienced and communicate that understanding in language. However, most NLP approaches to empathy do not explicitly model this alignment process. Here, we introduce a new approach to recognizing alignment in empathetic speech, grounded in Appraisal Theory. We introduce a new dataset of over 9.2K span-level annotations of different types of appraisals of a person's experience and over 3K empathetic alignments between a speaker's and observer's speech. Through computational experiments, we show that these appraisals and alignments can be accurately recognized. In experiments in over 9.2M Reddit conversations, we find that appraisals capture meaningful groupings of behavior but that most responses have minimal alignment. However, we find that mental health professionals engage with substantially more empathetic alignment.

Global News Synchrony and Diversity During the Start of the COVID-19 Pandemic

News coverage profoundly affects how countries and individuals behave in international relations. Yet, we have little empirical evidence of how news coverage varies across countries. To enable studies of global news coverage, we develop an efficient computational methodology that comprises three components: (i) a transformer model to estimate multilingual news similarity; (ii) a global event identification system that clusters news based on a similarity network of news articles; and (iii) measures of news synchrony across countries and news diversity within a country, based on country-specific distributions of news coverage of the global events. Each component achieves state-of-the art performance, scaling seamlessly to massive datasets of millions of news articles. We apply the methodology to 60 million news articles published globally between January 1 and June 30, 2020, across 124 countries and 10 languages, detecting 4357 news events. We identify the factors explaining diversity and synchrony of news coverage across countries. Our study reveals that news media tend to cover a more diverse set of events in countries with larger Internet penetration, more official languages, larger religious diversity, higher economic inequality, and larger populations. Coverage of news events is more synchronized between countries that not only actively participate in commercial and political relations -- such as, pairs of countries with high bilateral trade volume, and countries that belong to the NATO military alliance or BRICS group of major emerging economies -- but also countries that share certain traits: an official language, high GDP, and high democracy indices.

When it Rains, it Pours: Modeling Media Storms and the News Ecosystem

Most events in the world receive at most brief coverage by the news media. Occasionally, however, an event will trigger a media storm, with voluminous and widespread coverage lasting for weeks instead of days. In this work, we develop and apply a pairwise article similarity model, allowing us to identify story clusters in corpora covering local and national online news, and thereby create a comprehensive corpus of media storms over a nearly two year period. Using this corpus, we investigate media storms at a new level of granularity, allowing us to validate claims about storm evolution and topical distribution, and provide empirical support for previously hypothesized patterns of influence of storms on media coverage and intermedia agenda setting.

Is "A Helpful Assistant" the Best Role for Large Language Models? A Systematic Evaluation of Social Roles in System Prompts

Prompting serves as the major way humans interact with Large Language Models (LLM). Commercial AI systems commonly define the role of the LLM in system prompts. For example, ChatGPT uses "You are a helpful assistant" as part of the default system prompt. But is "a helpful assistant" the best role for LLMs? In this study, we present a systematic evaluation of how social roles in system prompts affect model performance. We curate a list of 162 roles covering 6 types of interpersonal relationships and 8 types of occupations. Through extensive analysis of 3 popular LLMs and 2457 questions, we show that adding interpersonal roles in prompts consistently improves the models' performance over a range of questions. Moreover, while we find that using gender-neutral roles and specifying the role as the audience leads to better performances, predicting which role leads to the best performance remains a challenging task, and that frequency, similarity, and perplexity do not fully explain the effect of social roles on model performances. Our results can help inform the design of system prompts for AI systems. Code and data are available at https://github.com/Jiaxin-Pei/Prompting-with-Social-Roles.

Aligning with Whom? Large Language Models Have Gender and Racial Biases in Subjective NLP Tasks

Human perception of language depends on personal backgrounds like gender and ethnicity. While existing studies have shown that large language models (LLMs) hold values that are closer to certain societal groups, it is unclear whether their prediction behaviors on subjective NLP tasks also exhibit a similar bias. In this study, leveraging the POPQUORN dataset which contains annotations of diverse demographic backgrounds, we conduct a series of experiments on four popular LLMs to investigate their capability to understand group differences and potential biases in their predictions for politeness and offensiveness. We find that for both tasks, model predictions are closer to the labels from White and female participants. We further explore prompting with the target demographic labels and show that including the target demographic in the prompt actually worsens the model's performance. More specifically, when being prompted to respond from the perspective of "Black" and "Asian" individuals, models show lower performance in predicting both overall scores as well as the scores from corresponding groups. Our results suggest that LLMs hold gender and racial biases for subjective NLP tasks and that demographic-infused prompts alone may be insufficient to mitigate such effects. Code and data are available at https://github.com/Jiaxin-Pei/LLM-Group-Bias.