Do We Still Need Fine Tuning? Turkish Sentiment Analysis in the Era of Large Language Model

This study examines whether supervised fine-tuning remains necessary for Turkish sentiment analysis in the era of large language models. We compare classical machine learning methods, fine-tuned pretrained language models, and prompted large language models on a Turkish e-commerce review dataset with negative, neutral, and positive labels. Fine-tuned BERTurk models perform best overall and outperform all prompted large language models in the full three-class task. The neutral class emerges as the main difficulty: while several large language models are much more competitive in binary positive--negative classification, they degrade substantially in the three-class setting by collapsing neutral reviews into polarized categories. The findings suggest that, in realistic Turkish sentiment classification, prompted large language models do not yet match supervised fine-tuning in the zero-shot setting, and that including the neutral class is crucial for robust evaluation.

A Comparative Study on Affective Cues in Text Embeddings Across Psychological Emotion Theories

Text encoders are known for their utility in natural language processing, as they are able to efficiently compress inputs into dense vectors while preserving semantics. These models have been applied to affective computing, in particular to help with solving sentiment analysis and emotion recognition tasks. Nevertheless, it remains unclear to what extent the latent representations produced by modern text encoders capture well-defined psychological theories of affect. In this work, we investigate the affective capabilities of twelve recently released text encoders by probing their generated embeddings as input features for solving regression and classification tasks across three established emotion frameworks, using both word- and sentence-level data. Additionally, we apply a semantic data-leakage prevention technique to improve robustness in word-level evaluations. Our main findings show that the latent manifolds of the latest instruction-aware open-weight encoders enclose an equal or even a larger amount of affective information in comparison with proprietary counterparts when evaluated at word level. In contrast, embeddings of task-tuned and proprietary encoders reach the highest scores on sentence-level affective classification. Furthermore, a qualitative analysis of latent representations and their encoded affective cues is provided.

The Two Genie Game: Adoption and Welfare in Audit-Grounded AI Governance

We ask under what conditions an agent with a harm-minimizing policy can displace an approval-seeking (RLHF) agent in a competitive market, and when that policy is sufficient to prevent community harm. We use evolutionary game theory (finite-population Moran-Fermi pairwise comparison) to formalize this subject to assumptions of wisher hindsight, peer testimony, a monotone harm ledger, sufficient information density of community feedback, and a finite, depleting resource pool, in a negative-sum environment. We show that adoption is favored when the prior distributions on how readily wishers attune to community sentiment are monotone, exhibit endpoint inversion, and have a centro-symmetric pairing property, and demonstrate this with several long-tailed priors (Hill, Pareto, Lomax, Frechet). Where it is favored, a critical adoption level separates communities that drift back to the approval-seeking agent from those for which the audited agent fixes; above that level fixation is the overwhelmingly likely outcome. We derive when fixation is attainable as a bound on the effective (informational) size N_c of the community, which must be small enough to allow fixation before depletion. We present these as Theorems 5.4 and 5.5; the algebraic and finite-grid backbone is machine-checked in Lean 4, with the barrier-crossing asymptotics retained as explicit hypotheses. We show that a self-audited agent with a community ledger is not, in general, sufficient to prevent community harm. Sufficiency depends both upon the alignment of the agent's audit with community values and the timeframe over which harm is evaluated. Regardless of alignment, once adoption reaches dominance, the state is absorbing. The same policy that reduced harm under alignment becomes a trap, welfare-negative under misalignment and, even under alignment, one that locks in harm deferred past the adoption horizon.

When Does Quality-Aware Multimodal Fusion Matter? A Leakage-Safe Diagnostic for Decision-Level Dependence

Many multimodal systems estimate the reliability of each modality and weight their contributions to the final prediction. However, it remains unclear whether these scores influence model decisions or merely correlate with performance. We propose a simple diagnostic to test whether reliability information is used during inference. After training, the model and inputs are fixed while reliability scores are permuted across test examples. If predictions depend on these scores, performance should degrade. Experiments on StressID for stress recognition and CMU-MOSEI for sentiment analysis show that permuting reliability scores leaves performance unchanged despite substantial potential gains from selecting the best modality per example. In positive controls where reliability signals identify the correct modality, the same frozen fusion rules yield significant improvements, indicating that reliability signals influence fused decisions only when they reliably predict unimodal correctness.

Spam and Sentiment Detection in Arabic Tweets Using MARBERT Model

Saudi Telecom Company (STC) is among the most popular companies in Saudi Arabia, with many customers. Yet, there is still a big room for improvement in users' satisfaction. Social media is the most robust platform to gauge users' satisfaction and determine their sentiments and critics. Twitter is among the most popular social media platform in this regard. STC customers prefer to use Twitter to write their feedback because it's a fast way to get responses due to the STC customer services account. One way to achieve customer demands and improve customer service is using the Sentiment Analysis tool. Sentiment Analysis on Twitter is highly used because of the significant number of tweets and the different opinions. Likewise, Deep learning is the best existing Sentiment Analysis method, and it has diverse models. Bidirectional Encoder Representations from Transformers (BERT) model is one of the deep learning models which have achieved excellent results in Sentiment Analysis for Natural Language Processing (NLP). NLP is mainly investigated in the English language. However, for Arabic, there is a significant gap to be filled. This study trained the proposed model using MARBERT and measured the performance using f1-score, precision, and recall metrics. We trained the model with an Arabic dataset of 24,513 tweets, including 1,437 positive, 13,828 negative, 5,694 neutral, 1,221 sarcasm, and 2,297 indeterminate tweets. The main goal is to analyze the tweets and get the sentiment to improve STC customer service. The proposed scheme is promising in terms of accuracy in contrast to existing techniques in the literature.

Fault of Our Stars: Behavioral Drivers of Rating-Sentiment Incongruence

When people share experiences online, they often express thoughts in two ways: a star rating and a written review. In sentiment analysis, ratings are widely used as convenient weak labels for textual sentiment, yet whether the two actually agree is rarely questioned. This study investigates sentiment-rating incongruence, where the sentiment expressed in review text differs from the sentiment implied by the assigned star rating, in Sri Lankan tourism attraction reviews. A dataset of 16,156 reviews from 2010 to 2023 is analyzed using a transformer-based sentiment pipeline that derives textual sentiment independently of assigned ratings. Incongruence occurs in 18.6% of reviews and falls into six directional patterns, with Conservative Rater and Obligatory 5-Star behaviors accounting for the majority of mismatches. Prevalence also varies across venue types, with museums showing the highest rates. Statistical tests, logistic regression, Random Forest, and SHAP analysis identify venue type, reviewer expertise, review length, and temporal factors as contributors to rating-text divergence. Overall, this study demonstrates that star ratings are not interchangeable with textual sentiment and should be validated before being treated as ground-truth labels in NLP.

Aspect-Based Sentiment Evolution and its Correlation with Review Rounds in Multi-Round Peer Reviews: A Deep Learning Approach

Mining sentiment information from the textual content of peer review comments offers valuable insights into the scientific evaluation process. However, previous studies are often constrained by coarse-grained analysis and the lack of differentiation across review rounds. Notably, the dynamic shifts in reviewers' focus and sentiment tendencies throughout multiple review stages remain underexplored. To address this gap, the present study investigates the distribution and evolution of aspect-level sentiments and examines their correlation with the number of review rounds. We begin by segmenting the multi-round review comments of 11,063 accepted papers from Nature Communications and identifying fine-grained review aspect clusters. A manually annotated corpus of approximately 5,000 review sentences is then constructed. Using this dataset, we train a series of deep learning-based aspect sentiment classification models. Among them, the LCF-BERT-CDM model achieves the best performance, with a Macro-F1 score of 82.65%. Subsequent statistical analysis reveals a consistent trend: as the number of review rounds increases, the proportion of positive sentiments rises, while negative sentiments decline. Correlation analysis further indicates that aspect sentiment scores are negatively associated with the total number of review rounds. Key aspects exhibiting stronger correlations include "experiments", "research significance" and "result analysis".

Best Preprocessing Techniques for Sentiment Analysis

Sentiment analysis in Twitter datasets is important because it enables monitoring public opinion on products and analysis of political and social movements. One critical step is preprocessing: the automated processing of text for machine learning algorithms. Preprocessing plays a critical role in reducing noise and improving efficiency. However, little research has systematically examined the order in which preprocessing techniques are implemented. We find that, when accounting for order, spelling correction is the least impactful preprocessing technique, whereas tokenisation is the most impactful. Stemming and stop-word removal are interchangeable, and it is better to remove stop words without removing negation. The best order for applying the preprocessing techniques was tokenisation, text cleaning, stemming, and then stopword removal. Our results provide a systematic approach for practitioners to deploy preprocessing to improve model output without the costly preprocessing exploratory phase.

Language-Specific Sentiment Polarity Biases in Encoder and Large Language Model Classification of Product Reviews

This study investigates sentiment polarity biases, specifically, differences in how accurately AI models classify positive versus negative reviews across languages and model architectures. Large language models show a negative bias in French and are more accurate on negative reviews, while encoder models exhibit positive bias in Japanese, missing negative reviews that use indirect criticism. These language-specific polarity biases have implications in both social and business domains deploying multilingual sentiment analysis systems.

The Language Blind Spot: How Query Language and Brand Recognition Tier Shape AI-Constructed Brand Reputation Across Twelve European Languages

Large language models (LLMs) increasingly mediate how people form impressions of organisations, yet most monitoring is done in English, assuming an English query returns a representative picture. We measure how far that holds. We queried three grounded LLMs (GPT-5.4, Gemini 3.1 Pro, Perplexity Sonar Pro) about 66 brands from eleven Northern, Baltic, and Central European markets, in twelve languages across four families (Germanic, Uralic, Baltic, Slavic), generating 35,640 responses. Multilingual embeddings (BGE-M3) allow cross-language comparison without translation. Three results emerge. First, AI-constructed reputation is language-bound: mean cross-language cosine similarity is 0.825, same-family responses are more similar than cross-family (0.844 vs 0.820; d = 0.31), and sentiment varies by language (F = 268.5, eta^2 = 0.077), with Uralic and Baltic languages most positive and Germanic, including English, most critical; clustering recovers the Slavic and Baltic families (cophenetic 0.915). Second, query language shifts which brands are recommended far more than how they are described: moving from an English query to a brand's home language raises recommendation share by 0.80 for local champions but only 0.15 for global multinationals (t = -8.84, p < 0.001), with no comparable reversal in sentiment. An English-only audit therefore understates a local champion's AI visibility. Third, response stability varies more with model choice than with language (eta^2_model = 0.32 vs eta^2_language = 0.01, on a five-iteration replication over a 20-brand subset). These results indicate that English-only AI reputation monitoring leaves a measurable language blind spot, concentrated in the visibility of locally headquartered brands.