Fairness-Enhancing Vehicle Rebalancing in the Ride-hailing System

The rapid growth of the ride-hailing industry has revolutionized urban transportation worldwide. Despite its benefits, equity concerns arise as underserved communities face limited accessibility to affordable ride-hailing services. A key issue in this context is the vehicle rebalancing problem, where idle vehicles are moved to areas with anticipated demand. Without equitable approaches in demand forecasting and rebalancing strategies, these practices can further deepen existing inequities. In the realm of ride-hailing, three main facets of fairness are recognized: algorithmic fairness, fairness to drivers, and fairness to riders. This paper focuses on enhancing both algorithmic and rider fairness through a novel vehicle rebalancing method. We introduce an approach that combines a Socio-Aware Spatial-Temporal Graph Convolutional Network (SA-STGCN) for refined demand prediction and a fairness-integrated Matching-Integrated Vehicle Rebalancing (MIVR) model for subsequent vehicle rebalancing. Our methodology is designed to reduce prediction discrepancies and ensure equitable service provision across diverse regions. The effectiveness of our system is evaluated using simulations based on real-world ride-hailing data. The results suggest that our proposed method enhances both accuracy and fairness in forecasting ride-hailing demand, ultimately resulting in more equitable vehicle rebalancing in subsequent operations. Specifically, the algorithm developed in this study effectively reduces the standard deviation and average customer wait times by 6.48% and 0.49%, respectively. This achievement signifies a beneficial outcome for ride-hailing platforms, striking a balance between operational efficiency and fairness.

Fairness-enhancing deep learning for ride-hailing demand prediction

Short-term demand forecasting for on-demand ride-hailing services is one of the fundamental issues in intelligent transportation systems. However, previous travel demand forecasting research predominantly focused on improving prediction accuracy, ignoring fairness issues such as systematic underestimations of travel demand in disadvantaged neighborhoods. This study investigates how to measure, evaluate, and enhance prediction fairness between disadvantaged and privileged communities in spatial-temporal demand forecasting of ride-hailing services. A two-pronged approach is taken to reduce the demand prediction bias. First, we develop a novel deep learning model architecture, named socially aware neural network (SA-Net), to integrate the socio-demographics and ridership information for fair demand prediction through an innovative socially-aware convolution operation. Second, we propose a bias-mitigation regularization method to mitigate the mean percentage prediction error gap between different groups. The experimental results, validated on the real-world Chicago Transportation Network Company (TNC) data, show that the de-biasing SA-Net can achieve better predictive performance in both prediction accuracy and fairness. Specifically, the SA-Net improves prediction accuracy for both the disadvantaged and privileged groups compared with the state-of-the-art models. When coupled with the bias mitigation regularization method, the de-biasing SA-Net effectively bridges the mean percentage prediction error gap between the disadvantaged and privileged groups, and also protects the disadvantaged regions against systematic underestimation of TNC demand. Our proposed de-biasing method can be adopted in many existing short-term travel demand estimation models, and can be utilized for various other spatial-temporal prediction tasks such as crime incidents predictions.

Deep hybrid model with satellite imagery: how to combine demand modeling and computer vision for behavior analysis?

Classical demand modeling analyzes travel behavior using only low-dimensional numeric data (i.e. sociodemographics and travel attributes) but not high-dimensional urban imagery. However, travel behavior depends on the factors represented by both numeric data and urban imagery, thus necessitating a synergetic framework to combine them. This study creates a theoretical framework of deep hybrid models with a crossing structure consisting of a mixing operator and a behavioral predictor, thus integrating the numeric and imagery data into a latent space. Empirically, this framework is applied to analyze travel mode choice using the MyDailyTravel Survey from Chicago as the numeric inputs and the satellite images as the imagery inputs. We found that deep hybrid models outperform both the traditional demand models and the recent deep learning in predicting the aggregate and disaggregate travel behavior with our supervision-as-mixing design. The latent space in deep hybrid models can be interpreted, because it reveals meaningful spatial and social patterns. The deep hybrid models can also generate new urban images that do not exist in reality and interpret them with economic theory, such as computing substitution patterns and social welfare changes. Overall, the deep hybrid models demonstrate the complementarity between the low-dimensional numeric and high-dimensional imagery data and between the traditional demand modeling and recent deep learning. It generalizes the latent classes and variables in classical hybrid demand models to a latent space, and leverages the computational power of deep learning for imagery while retaining the economic interpretability on the microeconomics foundation.

Equality of opportunity in travel behavior prediction with deep neural networks and discrete choice models

Although researchers increasingly adopt machine learning to model travel behavior, they predominantly focus on prediction accuracy, ignoring the ethical challenges embedded in machine learning algorithms. This study introduces an important missing dimension - computational fairness - to travel behavior analysis. We first operationalize computational fairness by equality of opportunity, then differentiate between the bias inherent in data and the bias introduced by modeling. We then demonstrate the prediction disparities in travel behavior modeling using the 2017 National Household Travel Survey (NHTS) and the 2018-2019 My Daily Travel Survey in Chicago. Empirically, deep neural network (DNN) and discrete choice models (DCM) reveal consistent prediction disparities across multiple social groups: both over-predict the false negative rate of frequent driving for the ethnic minorities, the low-income and the disabled populations, and falsely predict a higher travel burden of the socially disadvantaged groups and the rural populations than reality. Comparing DNN with DCM, we find that DNN can outperform DCM in prediction disparities because of DNN's smaller misspecification error. To mitigate prediction disparities, this study introduces an absolute correlation regularization method, which is evaluated with synthetic and real-world data. The results demonstrate the prevalence of prediction disparities in travel behavior modeling, and the disparities still persist regarding a variety of model specifics such as the number of DNN layers, batch size and weight initialization. Since these prediction disparities can exacerbate social inequity if prediction results without fairness adjustment are used for transportation policy making, we advocate for careful consideration of the fairness problem in travel behavior modeling, and the use of bias mitigation algorithms for fair transport decisions.