Self-Supervised Knowledge-Driven Deep Learning for 3D Magnetic Inversion

The magnetic inversion method is one of the non-destructive geophysical methods, which aims to estimate the subsurface susceptibility distribution from surface magnetic anomaly data. Recently, supervised deep learning methods have been widely utilized in lots of geophysical fields including magnetic inversion. However, these methods rely heavily on synthetic training data, whose performance is limited since the synthetic data is not independently and identically distributed with the field data. Thus, we proposed to realize magnetic inversion by self-supervised deep learning. The proposed self-supervised knowledge-driven 3D magnetic inversion method (SSKMI) learns on the target field data by a closed loop of the inversion and forward models. Given that the parameters of the forward model are preset, SSKMI can optimize the inversion model by minimizing the mean absolute error between observed and re-estimated surface magnetic anomalies. Besides, there is a knowledge-driven module in the proposed inversion model, which makes the deep learning method more explicable. Meanwhile, comparative experiments demonstrate that the knowledge-driven module can accelerate the training of the proposed method and achieve better results. Since magnetic inversion is an ill-pose task, SSKMI proposed to constrain the inversion model by a guideline in the auxiliary loop. The experimental results demonstrate that the proposed method is a reliable magnetic inversion method with outstanding performance.

A Deep Prediction Network for Understanding Advertiser Intent and Satisfaction

For e-commerce platforms such as Taobao and Amazon, advertisers play an important role in the entire digital ecosystem: their behaviors explicitly influence users' browsing and shopping experience; more importantly, advertiser's expenditure on advertising constitutes a primary source of platform revenue. Therefore, providing better services for advertisers is essential for the long-term prosperity for e-commerce platforms. To achieve this goal, the ad platform needs to have an in-depth understanding of advertisers in terms of both their marketing intents and satisfaction over the advertising performance, based on which further optimization could be carried out to service the advertisers in the correct direction. In this paper, we propose a novel Deep Satisfaction Prediction Network (DSPN), which models advertiser intent and satisfaction simultaneously. It employs a two-stage network structure where advertiser intent vector and satisfaction are jointly learned by considering the features of advertiser's action information and advertising performance indicators. Experiments on an Alibaba advertisement dataset and online evaluations show that our proposed DSPN outperforms state-of-the-art baselines and has stable performance in terms of AUC in the online environment. Further analyses show that DSPN not only predicts advertisers' satisfaction accurately but also learns an explainable advertiser intent, revealing the opportunities to optimize the advertising performance further.