Correcting for Interference in Experiments: A Case Study at Douyin

Interference is a ubiquitous problem in experiments conducted on two-sided content marketplaces, such as Douyin (China's analog of TikTok). In many cases, creators are the natural unit of experimentation, but creators interfere with each other through competition for viewers' limited time and attention. "Naive" estimators currently used in practice simply ignore the interference, but in doing so incur bias on the order of the treatment effect. We formalize the problem of inference in such experiments as one of policy evaluation. Off-policy estimators, while unbiased, are impractically high variance. We introduce a novel Monte-Carlo estimator, based on "Differences-in-Qs" (DQ) techniques, which achieves bias that is second-order in the treatment effect, while remaining sample-efficient to estimate. On the theoretical side, our contribution is to develop a generalized theory of Taylor expansions for policy evaluation, which extends DQ theory to all major MDP formulations. On the practical side, we implement our estimator on Douyin's experimentation platform, and in the process develop DQ into a truly "plug-and-play" estimator for interference in real-world settings: one which provides robust, low-bias, low-variance treatment effect estimates; admits computationally cheap, asymptotically exact uncertainty quantification; and reduces MSE by 99\% compared to the best existing alternatives in our applications.

Markovian Interference in Experiments

We consider experiments in dynamical systems where interventions on some experimental units impact other units through a limiting constraint (such as a limited inventory). Despite outsize practical importance, the best estimators for this `Markovian' interference problem are largely heuristic in nature, and their bias is not well understood. We formalize the problem of inference in such experiments as one of policy evaluation. Off-policy estimators, while unbiased, apparently incur a large penalty in variance relative to state-of-the-art heuristics. We introduce an on-policy estimator: the Differences-In-Q's (DQ) estimator. We show that the DQ estimator can in general have exponentially smaller variance than off-policy evaluation. At the same time, its bias is second order in the impact of the intervention. This yields a striking bias-variance tradeoff so that the DQ estimator effectively dominates state-of-the-art alternatives. From a theoretical perspective, we introduce three separate novel techniques that are of independent interest in the theory of Reinforcement Learning (RL). Our empirical evaluation includes a set of experiments on a city-scale ride-hailing simulator.

Synthetically Controlled Bandits

This paper presents a new dynamic approach to experiment design in settings where, due to interference or other concerns, experimental units are coarse. `Region-split' experiments on online platforms are one example of such a setting. The cost, or regret, of experimentation is a natural concern here. Our new design, dubbed Synthetically Controlled Thompson Sampling (SCTS), minimizes the regret associated with experimentation at no practically meaningful loss to inferential ability. We provide theoretical guarantees characterizing the near-optimal regret of our approach, and the error rates achieved by the corresponding treatment effect estimator. Experiments on synthetic and real world data highlight the merits of our approach relative to both fixed and `switchback' designs common to such experimental settings.

Uncertainty Quantification For Low-Rank Matrix Completion With Heterogeneous and Sub-Exponential Noise

The problem of low-rank matrix completion with heterogeneous and sub-exponential (as opposed to homogeneous and Gaussian) noise is particularly relevant to a number of applications in modern commerce. Examples include panel sales data and data collected from web-commerce systems such as recommendation engines. An important unresolved question for this problem is characterizing the distribution of estimated matrix entries under common low-rank estimators. Such a characterization is essential to any application that requires quantification of uncertainty in these estimates and has heretofore only been available under the assumption of homogenous Gaussian noise. Here we characterize the distribution of estimated matrix entries when the observation noise is heterogeneous sub-exponential and provide, as an application, explicit formulas for this distribution when observed entries are Poisson or Binary distributed.

Learning Treatment Effects in Panels with General Intervention Patterns

The problem of causal inference with panel data is a central econometric question. The following is a fundamental version of this problem: Let $M^*$ be a low rank matrix and $E$ be a zero-mean noise matrix. For a `treatment' matrix $Z$ with entries in $\{0,1\}$ we observe the matrix $O$ with entries $O_{ij} := M^*_{ij} + E_{ij} + \mathcal{T}_{ij} Z_{ij}$ where $\mathcal{T}_{ij} $ are unknown, heterogenous treatment effects. The problem requires we estimate the average treatment effect $\tau^* := \sum_{ij} \mathcal{T}_{ij} Z_{ij} / \sum_{ij} Z_{ij}$. The synthetic control paradigm provides an approach to estimating $\tau^*$ when $Z$ places support on a single row. This paper extends that framework to allow rate-optimal recovery of $\tau^*$ for general $Z$, thus broadly expanding its applicability. Our guarantees are the first of their type in this general setting. Computational experiments on synthetic and real-world data show a substantial advantage over competing estimators.

Solving the Phantom Inventory Problem: Near-optimal Entry-wise Anomaly Detection

We observe that a crucial inventory management problem ('phantom inventory'), that by some measures costs retailers approximately 4% in annual sales can be viewed as a problem of identifying anomalies in a (low-rank) Poisson matrix. State of the art approaches to anomaly detection in low-rank matrices apparently fall short. Specifically, from a theoretical perspective, recovery guarantees for these approaches require that non-anomalous entries be observed with vanishingly small noise (which is not the case in our problem, and indeed in many applications). So motivated, we propose a conceptually simple entry-wise approach to anomaly detection in low-rank Poisson matrices. Our approach accommodates a general class of probabilistic anomaly models. We extend recent work on entry-wise error guarantees for matrix completion, establishing such guarantees for sub-exponential matrices, where in addition to missing entries, a fraction of entries are corrupted by (an also unknown) anomaly model. We show that for any given budget on the false positive rate (FPR), our approach achieves a true positive rate (TPR) that approaches the TPR of an (unachievable) optimal algorithm at a min-max optimal rate. Using data from a massive consumer goods retailer, we show that our approach provides significant improvements over incumbent approaches to anomaly detection.

The Limits to Learning an SIR Process: Granular Forecasting for Covid-19

A multitude of forecasting efforts have arisen to support management of the ongoing COVID-19 epidemic. These efforts typically rely on a variant of the SIR process and have illustrated that building effective forecasts for an epidemic in its early stages is challenging. This is perhaps surprising since these models rely on a small number of parameters and typically provide an excellent retrospective fit to the evolution of a disease. So motivated, we provide an analysis of the limits to estimating an SIR process. We show that no unbiased estimator can hope to learn this process until observing enough of the epidemic so that one is approximately two-thirds of the way to reaching the peak for new infections. Our analysis provides insight into a regularization strategy that permits effective learning across simultaneously and asynchronously evolving epidemics. This strategy has been used to produce accurate, granular predictions for the COVID-19 epidemic that has found large-scale practical application in a large US state.