OneModel: A Unified Foundation for Platform-Scale Multi-Scenario Ranking

Platform-scale recommender systems often span multiple business streams such as organic recommendation, advertising, and merchant services, where user behaviors form a continuous cross-stream trajectory. Maintaining separate ranking systems fragments user representations and increases engineering cost. We propose \textbf{OneModel}, a unified framework for multi-stream final ranking. OneModel maps heterogeneous behaviors into shared event sequences, learns long-context user representations with an action-oriented backbone, and introduces \emph{Scenario-aware Information Modulation} to balance cross-stream transfer and stream-specific specialization. For production deployment, OneModel further adopts stratified user representation, multi-objective training, and optimized online serving with feature decomposition, user feature prefetching, shared user-tower computation, and graph-level inference optimization. We deploy OneModel in production at \emph{Xiaohongshu}, where it delivers consistent offline gains over strong baselines and scales favorably with context length and model capacity. Online A/B tests improve Time Spent by \textbf{+0.33\%} and Engagement by \textbf{+1.25\%} in Explore Feed, lift advertising value by \textbf{+3.43\%} and CTR by \textbf{+8.18\%} in Feed Advertising, and raise DGMV by \textbf{+1.1867\%} and GPM by \textbf{+2.1585\%} in Merchant Recommendation, validating unified multi-stream ranking as an effective production foundation.

FedCGR: Federated Cross-Domain Generative Recommendation

Cross-domain recommendation (CDR) transfers preference knowledge across related domains, but federated deployment makes cross-domain alignment difficult because the behavioral anchors that align item spaces, such as overlapping users and shared interaction signals, are often sparse, unavailable, or privacy-sensitive across clients. To address this tension, we revisit federated CDR as generation over a stable semantic item language. By representing items as discrete semantic ID (SID) sequences derived from public item-side metadata, cross-domain item alignment is induced by a shared vocabulary rather than by exchanging private interactions or aligning domain-specific embeddings. Directly federating SID-based generators, however, introduces two design constraints: the SID tokenizer must remain fixed to preserve cross-client token consistency, which creates a semantic-only bottleneck because local collaborative filtering (CF) signals cannot be globally shared or aligned; meanwhile, standard federated averaging can cause negative transfer under domain heterogeneity. To overcome these constraints, we propose FedCGR, a federated generative CDR framework that keeps the item language stable and makes adaptation explicit. FedCGR injects local CF evidence through a reliability-aware semantic interface and trains a prototype-personalized generator that selectively aggregates shared parameters according to domain relatedness while keeping domain-specific quantities local. Experiments on six Amazon cross-domain scenarios show that FedCGR consistently outperforms federated generative baselines and achieves competitive performance against strong sequential and federated CDR methods under both full-ranking and sampled evaluation protocols.

Hierarchical Latent Reasoning for LLM-based Recommendation

Large Language Models (LLMs) have shown strong potential for recommendation by leveraging their semantic understanding and contextual modeling capabilities. Recent studies further introduce reasoning mechanisms to improve user preference modeling. However, explicit natural-language reasoning incurs substantial inference overhead, whereas existing latent reasoning methods mainly focus on generating or verifying intermediate states, leaving their layer-wise preference roles and contributions insufficiently characterized. We propose HiLaR, a Hierarchical Latent Reasoning framework with layer-aware reinforcement optimization for LLM-based recommendation. HiLaR constructs temporal-guided hierarchical user preference representations, aligns them with multiple LLM latent reasoning states, and organizes the reasoning process from broad preferences to fine-grained current intents. To further optimize the reasoning trajectory, HiLaR combines final recommendation feedback with layer-aware process rewards derived from the marginal target-likelihood gain of each state. Experiments on four Amazon benchmark datasets show that HiLaR generally outperforms strong sequential, generative, and LLM-based recommendation baselines. Ablation and sensitivity analyses further verify the contribution of hierarchical representation learning, latent alignment, and process-level optimization. Our code is available in https://github.com/hupeiyu21/HiLaR.

From IDs to Semantics: A Generative Framework for Cross-Domain Recommendation with Adaptive Semantic Tokenization

Cross-domain recommendation (CDR) is crucial for improving recommendation accuracy and generalization, yet traditional methods are often hindered by the reliance on shared user/item IDs, which are unavailable in most real-world scenarios. Consequently, many efforts have focused on learning disentangled representations through multi-domain joint training to bridge the domain gaps. Recent Large Language Model (LLM)-based approaches show promise, they still face critical challenges, including: (1) the \textbf{item ID tokenization dilemma}, which leads to vocabulary explosion and fails to capture high-order collaborative knowledge; and (2) \textbf{insufficient domain-specific modeling} for the complex evolution of user interests and item semantics. To address these limitations, we propose \textbf{GenCDR}, a novel \textbf{Gen}erative \textbf{C}ross-\textbf{D}omain \textbf{R}ecommendation framework. GenCDR first employs a \textbf{Domain-adaptive Tokenization} module, which generates disentangled semantic IDs for items by dynamically routing between a universal encoder and domain-specific adapters. Symmetrically, a \textbf{Cross-domain Autoregressive Recommendation} module models user preferences by fusing universal and domain-specific interests. Finally, a \textbf{Domain-aware Prefix-tree} enables efficient and accurate generation. Extensive experiments on multiple real-world datasets demonstrate that GenCDR significantly outperforms state-of-the-art baselines. Our code is available in the supplementary materials.