MTServe: Efficient Serving for Generative Recommendation Models with Hierarchical Caches

Generative recommendation (GR) offers superior modeling capabilities but suffers from prohibitive inference costs due to the repeated encoding of long user histories. While cross-request Key-Value (KV) cache reuse presents a significant optimization opportunity, the massive scale of individual user states creates a storage explosion that far exceeds physical GPU limits. We propose MTServe, a hierarchical cache management system that virtualizes GPU memory by leveraging host RAM as a scalable backup store. To bridge the I/O gap between tiers, MTServe introduces a suite of system-level optimizations, including a hybrid storage layout, an asynchronous data transfer pipeline, and a locality-driven replacement policy. On both public and production datasets, MTServe delivers up to 3.1* speedup while maintaining near-perfect hit ratios (>98.5%).

MTGR: Industrial-Scale Generative Recommendation Framework in Meituan

Scaling law has been extensively validated in many domains such as natural language processing and computer vision. In the recommendation system, recent work has adopted generative recommendations to achieve scalability, but their generative approaches require abandoning the carefully constructed cross features of traditional recommendation models. We found that this approach significantly degrades model performance, and scaling up cannot compensate for it at all. In this paper, we propose MTGR (Meituan Generative Recommendation) to address this issue. MTGR is modeling based on the HSTU architecture and can retain the original deep learning recommendation model (DLRM) features, including cross features. Additionally, MTGR achieves training and inference acceleration through user-level compression to ensure efficient scaling. We also propose Group-Layer Normalization (GLN) to enhance the performance of encoding within different semantic spaces and the dynamic masking strategy to avoid information leakage. We further optimize the training frameworks, enabling support for our models with 10 to 100 times computational complexity compared to the DLRM, without significant cost increases. MTGR achieved 65x FLOPs for single-sample forward inference compared to the DLRM model, resulting in the largest gain in nearly two years both offline and online. This breakthrough was successfully deployed on Meituan, the world's largest food delivery platform, where it has been handling the main traffic.