Persuasion Strategies in Advertisements: Dataset, Modeling, and Baselines

Modeling what makes an advertisement persuasive, i.e., eliciting the desired response from consumer, is critical to the study of propaganda, social psychology, and marketing. Despite its importance, computational modeling of persuasion in computer vision is still in its infancy, primarily due to the lack of benchmark datasets that can provide persuasion-strategy labels associated with ads. Motivated by persuasion literature in social psychology and marketing, we introduce an extensive vocabulary of persuasion strategies and build the first ad image corpus annotated with persuasion strategies. We then formulate the task of persuasion strategy prediction with multi-modal learning, where we design a multi-task attention fusion model that can leverage other ad-understanding tasks to predict persuasion strategies. Further, we conduct a real-world case study on 1600 advertising campaigns of 30 Fortune-500 companies where we use our model's predictions to analyze which strategies work with different demographics (age and gender). The dataset also provides image segmentation masks, which labels persuasion strategies in the corresponding ad images on the test split. We publicly release our code and dataset https://midas-research.github.io/persuasion-advertisements/.

LM-CORE: Language Models with Contextually Relevant External Knowledge

Large transformer-based pre-trained language models have achieved impressive performance on a variety of knowledge-intensive tasks and can capture factual knowledge in their parameters. We argue that storing large amounts of knowledge in the model parameters is sub-optimal given the ever-growing amounts of knowledge and resource requirements. We posit that a more efficient alternative is to provide explicit access to contextually relevant structured knowledge to the model and train it to use that knowledge. We present LM-CORE -- a general framework to achieve this -- that allows \textit{decoupling} of the language model training from the external knowledge source and allows the latter to be updated without affecting the already trained model. Experimental results show that LM-CORE, having access to external knowledge, achieves significant and robust outperformance over state-of-the-art knowledge-enhanced language models on knowledge probing tasks; can effectively handle knowledge updates; and performs well on two downstream tasks. We also present a thorough error analysis highlighting the successes and failures of LM-CORE.

Differentiable Agent-based Epidemiology

Mechanistic simulators are an indispensable tool for epidemiology to explore the behavior of complex, dynamic infections under varying conditions and navigate uncertain environments. ODE-based models are the dominant paradigm that enable fast simulations and are tractable to gradient-based optimization, but make simplifying assumptions about population homogeneity. Agent-based models (ABMs) are an increasingly popular alternative paradigm that can represent the heterogeneity of contact interactions with granular detail and agency of individual behavior. However, conventional ABM frameworks are not differentiable and present challenges in scalability; due to which it is non-trivial to connect them to auxiliary data sources easily. In this paper we introduce GradABM which is a new scalable, fast and differentiable design for ABMs. GradABM runs simulations in few seconds on commodity hardware and enables fast forward and differentiable inverse simulations. This makes it amenable to be merged with deep neural networks and seamlessly integrate heterogeneous data sources to help with calibration, forecasting and policy evaluation. We demonstrate the efficacy of GradABM via extensive experiments with real COVID-19 and influenza datasets. We are optimistic this work will bring ABM and AI communities closer together.

CoSe-Co: Text Conditioned Generative CommonSense Contextualizer

Pre-trained Language Models (PTLMs) have been shown to perform well on natural language tasks. Many prior works have leveraged structured commonsense present in the form of entities linked through labeled relations in Knowledge Graphs (KGs) to assist PTLMs. Retrieval approaches use KG as a separate static module which limits coverage since KGs contain finite knowledge. Generative methods train PTLMs on KG triples to improve the scale at which knowledge can be obtained. However, training on symbolic KG entities limits their applicability in tasks involving natural language text where they ignore overall context. To mitigate this, we propose a CommonSense Contextualizer (CoSe-Co) conditioned on sentences as input to make it generically usable in tasks for generating knowledge relevant to the overall context of input text. To train CoSe-Co, we propose a novel dataset comprising of sentence and commonsense knowledge pairs. The knowledge inferred by CoSe-Co is diverse and contain novel entities not present in the underlying KG. We augment generated knowledge in Multi-Choice QA and Open-ended CommonSense Reasoning tasks leading to improvements over current best methods on CSQA, ARC, QASC and OBQA datasets. We also demonstrate its applicability in improving performance of a baseline model for paraphrase generation task.

INDIGO: Intrinsic Multimodality for Domain Generalization

For models to generalize under unseen domains (a.k.a domain generalization), it is crucial to learn feature representations that are domain-agnostic and capture the underlying semantics that makes up an object category. Recent advances towards weakly supervised vision-language models that learn holistic representations from cheap weakly supervised noisy text annotations have shown their ability on semantic understanding by capturing object characteristics that generalize under different domains. However, when multiple source domains are involved, the cost of curating textual annotations for every image in the dataset can blow up several times, depending on their number. This makes the process tedious and infeasible, hindering us from directly using these supervised vision-language approaches to achieve the best generalization on an unseen domain. Motivated from this, we study how multimodal information from existing pre-trained multimodal networks can be leveraged in an "intrinsic" way to make systems generalize under unseen domains. To this end, we propose IntriNsic multimodality for DomaIn GeneralizatiOn (INDIGO), a simple and elegant way of leveraging the intrinsic modality present in these pre-trained multimodal networks along with the visual modality to enhance generalization to unseen domains at test-time. We experiment on several Domain Generalization settings (ClosedDG, OpenDG, and Limited sources) and show state-of-the-art generalization performance on unseen domains. Further, we provide a thorough analysis to develop a holistic understanding of INDIGO.

On Conditioning the Input Noise for Controlled Image Generation with Diffusion Models

Conditional image generation has paved the way for several breakthroughs in image editing, generating stock photos and 3-D object generation. This continues to be a significant area of interest with the rise of new state-of-the-art methods that are based on diffusion models. However, diffusion models provide very little control over the generated image, which led to subsequent works exploring techniques like classifier guidance, that provides a way to trade off diversity with fidelity. In this work, we explore techniques to condition diffusion models with carefully crafted input noise artifacts. This allows generation of images conditioned on semantic attributes. This is different from existing approaches that input Gaussian noise and further introduce conditioning at the diffusion model's inference step. Our experiments over several examples and conditional settings show the potential of our approach.

DeepABM: Scalable, efficient and differentiable agent-based simulations via graph neural networks

We introduce DeepABM, a framework for agent-based modeling that leverages geometric message passing of graph neural networks for simulating action and interactions over large agent populations. Using DeepABM allows scaling simulations to large agent populations in real-time and running them efficiently on GPU architectures. To demonstrate the effectiveness of DeepABM, we build DeepABM-COVID simulator to provide support for various non-pharmaceutical interventions (quarantine, exposure notification, vaccination, testing) for the COVID-19 pandemic, and can scale to populations of representative size in real-time on a GPU. Specifically, DeepABM-COVID can model 200 million interactions (over 100,000 agents across 180 time-steps) in 90 seconds, and is made available online to help researchers with modeling and analysis of various interventions. We explain various components of the framework and discuss results from one research study to evaluate the impact of delaying the second dose of the COVID-19 vaccine in collaboration with clinical and public health experts. While we simulate COVID-19 spread, the ideas introduced in the paper are generic and can be easily extend to other forms of agent-based simulations. Furthermore, while beyond scope of this document, DeepABM enables inverse agent-based simulations which can be used to learn physical parameters in the (micro) simulations using gradient-based optimization with large-scale real-world (macro) data. We are optimistic that the current work can have interesting implications for bringing ABM and AI communities closer.

MINIMAL: Mining Models for Data Free Universal Adversarial Triggers

It is well known that natural language models are vulnerable to adversarial attacks, which are mostly input-specific in nature. Recently, it has been shown that there also exist input-agnostic attacks in NLP models, called universal adversarial triggers. However, existing methods to craft universal triggers are data intensive. They require large amounts of data samples to generate adversarial triggers, which are typically inaccessible by attackers. For instance, previous works take 3000 data samples per class for the SNLI dataset to generate adversarial triggers. In this paper, we present a novel data-free approach, MINIMAL, to mine input-agnostic adversarial triggers from models. Using the triggers produced with our data-free algorithm, we reduce the accuracy of Stanford Sentiment Treebank's positive class from 93.6% to 9.6%. Similarly, for the Stanford Natural Language Inference (SNLI), our single-word trigger reduces the accuracy of the entailment class from 90.95% to less than 0.6\%. Despite being completely data-free, we get equivalent accuracy drops as data-dependent methods.

ZFlow: Gated Appearance Flow-based Virtual Try-on with 3D Priors

Image-based virtual try-on involves synthesizing perceptually convincing images of a model wearing a particular garment and has garnered significant research interest due to its immense practical applicability. Recent methods involve a two stage process: i) warping of the garment to align with the model ii) texture fusion of the warped garment and target model to generate the try-on output. Issues arise due to the non-rigid nature of garments and the lack of geometric information about the model or the garment. It often results in improper rendering of granular details. We propose ZFlow, an end-to-end framework, which seeks to alleviate these concerns regarding geometric and textural integrity (such as pose, depth-ordering, skin and neckline reproduction) through a combination of gated aggregation of hierarchical flow estimates termed Gated Appearance Flow, and dense structural priors at various stage of the network. ZFlow achieves state-of-the-art results as observed qualitatively, and on quantitative benchmarks of image quality (PSNR, SSIM, and FID). The paper presents extensive comparisons with other existing solutions including a detailed user study and ablation studies to gauge the effect of each of our contributions on multiple datasets.

Video2Skill: Adapting Events in Demonstration Videos to Skills in an Environment using Cyclic MDP Homomorphisms

Humans excel at learning long-horizon tasks from demonstrations augmented with textual commentary, as evidenced by the burgeoning popularity of tutorial videos online. Intuitively, this capability can be separated into 2 distinct subtasks - first, dividing a long-horizon demonstration sequence into semantically meaningful events; second, adapting such events into meaningful behaviors in one's own environment. Here, we present Video2Skill (V2S), which attempts to extend this capability to artificial agents by allowing a robot arm to learn from human cooking videos. We first use sequence-to-sequence Auto-Encoder style architectures to learn a temporal latent space for events in long-horizon demonstrations. We then transfer these representations to the robotic target domain, using a small amount of offline and unrelated interaction data (sequences of state-action pairs of the robot arm controlled by an expert) to adapt these events into actionable representations, i.e., skills. Through experiments, we demonstrate that our approach results in self-supervised analogy learning, where the agent learns to draw analogies between motions in human demonstration data and behaviors in the robotic environment. We also demonstrate the efficacy of our approach on model learning - demonstrating how Video2Skill utilizes prior knowledge from human demonstration to outperform traditional model learning of long-horizon dynamics. Finally, we demonstrate the utility of our approach for non-tabula rasa decision-making, i.e, utilizing video demonstration for zero-shot skill generation.