Large Content And Behavior Models To Understand, Simulate, And Optimize Content And Behavior

Shannon, in his seminal paper introducing information theory, divided the communication into three levels: technical, semantic, and effectivenss. While the technical level is concerned with accurate reconstruction of transmitted symbols, the semantic and effectiveness levels deal with the inferred meaning and its effect on the receiver. Thanks to telecommunications, the first level problem has produced great advances like the internet. Large Language Models (LLMs) make some progress towards the second goal, but the third level still remains largely untouched. The third problem deals with predicting and optimizing communication for desired receiver behavior. LLMs, while showing wide generalization capabilities across a wide range of tasks, are unable to solve for this. One reason for the underperformance could be a lack of "behavior tokens" in LLMs' training corpora. Behavior tokens define receiver behavior over a communication, such as shares, likes, clicks, purchases, retweets, etc. While preprocessing data for LLM training, behavior tokens are often removed from the corpora as noise. Therefore, in this paper, we make some initial progress towards reintroducing behavior tokens in LLM training. The trained models, other than showing similar performance to LLMs on content understanding tasks, show generalization capabilities on behavior simulation, content simulation, behavior understanding, and behavior domain adaptation. Using a wide range of tasks on two corpora, we show results on all these capabilities. We call these models Large Content and Behavior Models (LCBMs). Further, to spur more research on LCBMs, we release our new Content Behavior Corpus (CBC), a repository containing communicator, message, and corresponding receiver behavior.

Long-Term Memorability On Advertisements

Marketers spend billions of dollars on advertisements but to what end? At the purchase time, if customers cannot recognize a brand for which they saw an ad, the money spent on the ad is essentially wasted. Despite its importance in marketing, until now, there has been no study on the memorability of ads in the ML literature. Most studies have been conducted on short-term recall (<5 mins) on specific content types like object and action videos. On the other hand, the advertising industry only cares about long-term memorability (a few hours or longer), and advertisements are almost always highly multimodal, depicting a story through its different modalities (text, images, and videos). With this motivation, we conduct the first large scale memorability study consisting of 1203 participants and 2205 ads covering 276 brands. Running statistical tests over different participant subpopulations and ad-types, we find many interesting insights into what makes an ad memorable - both content and human factors. For example, we find that brands which use commercials with fast moving scenes are more memorable than those with slower scenes (p=8e-10) and that people who use ad-blockers remember lower number of ads than those who don't (p=5e-3). Further, with the motivation of simulating the memorability of marketing materials for a particular audience, ultimately helping create one, we present a novel model, Sharingan, trained to leverage real-world knowledge of LLMs and visual knowledge of visual encoders to predict the memorability of a content. We test our model on all the prominent memorability datasets in literature (both images and videos) and achieve state of the art across all of them. We conduct extensive ablation studies across memory types, modality, brand, and architectural choices to find insights into what drives memory.

A Video Is Worth 4096 Tokens: Verbalize Story Videos To Understand Them In Zero Shot

Multimedia content, such as advertisements and story videos, exhibit a rich blend of creativity and multiple modalities. They incorporate elements like text, visuals, audio, and storytelling techniques, employing devices like emotions, symbolism, and slogans to convey meaning. While previous research in multimedia understanding has focused mainly on videos with specific actions like cooking, there is a dearth of large annotated training datasets, hindering the development of supervised learning models with satisfactory performance for real-world applications. However, the rise of large language models (LLMs) has witnessed remarkable zero-shot performance in various natural language processing (NLP) tasks, such as emotion classification, question-answering, and topic classification. To bridge this performance gap in multimedia understanding, we propose verbalizing story videos to generate their descriptions in natural language and then performing video-understanding tasks on the generated story as opposed to the original video. Through extensive experiments on five video-understanding tasks, we demonstrate that our method, despite being zero-shot, achieves significantly better results than supervised baselines for video understanding. Further, alleviating a lack of story understanding benchmarks, we publicly release the first dataset on a crucial task in computational social science, persuasion strategy identification.

CiteCaseLAW: Citation Worthiness Detection in Caselaw for Legal Assistive Writing

In legal document writing, one of the key elements is properly citing the case laws and other sources to substantiate claims and arguments. Understanding the legal domain and identifying appropriate citation context or cite-worthy sentences are challenging tasks that demand expensive manual annotation. The presence of jargon, language semantics, and high domain specificity makes legal language complex, making any associated legal task hard for automation. The current work focuses on the problem of citation-worthiness identification. It is designed as the initial step in today's citation recommendation systems to lighten the burden of extracting an adequate set of citation contexts. To accomplish this, we introduce a labeled dataset of 178M sentences for citation-worthiness detection in the legal domain from the Caselaw Access Project (CAP). The performance of various deep learning models was examined on this novel dataset. The domain-specific pre-trained model tends to outperform other models, with an 88% F1-score for the citation-worthiness detection task.

Certified Zeroth-order Black-Box Defense with Robust UNet Denoiser

Certified defense methods against adversarial perturbations have been recently investigated in the black-box setting with a zeroth-order (ZO) perspective. However, these methods suffer from high model variance with low performance on high-dimensional datasets due to the ineffective design of the denoiser and are limited in their utilization of ZO techniques. To this end, we propose a certified ZO preprocessing technique for removing adversarial perturbations from the attacked image in the black-box setting using only model queries. We propose a robust UNet denoiser (RDUNet) that ensures the robustness of black-box models trained on high-dimensional datasets. We propose a novel black-box denoised smoothing (DS) defense mechanism, ZO-RUDS, by prepending our RDUNet to the black-box model, ensuring black-box defense. We further propose ZO-AE-RUDS in which RDUNet followed by autoencoder (AE) is prepended to the black-box model. We perform extensive experiments on four classification datasets, CIFAR-10, CIFAR-10, Tiny Imagenet, STL-10, and the MNIST dataset for image reconstruction tasks. Our proposed defense methods ZO-RUDS and ZO-AE-RUDS beat SOTA with a huge margin of $35\%$ and $9\%$, for low dimensional (CIFAR-10) and with a margin of $20.61\%$ and $23.51\%$ for high-dimensional (STL-10) datasets, respectively.

Emotionally Enhanced Talking Face Generation

Several works have developed end-to-end pipelines for generating lip-synced talking faces with various real-world applications, such as teaching and language translation in videos. However, these prior works fail to create realistic-looking videos since they focus little on people's expressions and emotions. Moreover, these methods' effectiveness largely depends on the faces in the training dataset, which means they may not perform well on unseen faces. To mitigate this, we build a talking face generation framework conditioned on a categorical emotion to generate videos with appropriate expressions, making them more realistic and convincing. With a broad range of six emotions, i.e., \emph{happiness}, \emph{sadness}, \emph{fear}, \emph{anger}, \emph{disgust}, and \emph{neutral}, we show that our model can adapt to arbitrary identities, emotions, and languages. Our proposed framework is equipped with a user-friendly web interface with a real-time experience for talking face generation with emotions. We also conduct a user study for subjective evaluation of our interface's usability, design, and functionality. Project page: https://midas.iiitd.edu.in/emo/

Analysing the Masked predictive coding training criterion for pre-training a Speech Representation Model

Recent developments in pre-trained speech representation utilizing self-supervised learning (SSL) have yielded exceptional results on a variety of downstream tasks. One such technique, known as masked predictive coding (MPC), has been employed by some of the most high-performing models. In this study, we investigate the impact of MPC loss on the type of information learnt at various layers in the HuBERT model, using nine probing tasks. Our findings indicate that the amount of content information learned at various layers of the HuBERT model has a positive correlation to the MPC loss. Additionally, it is also observed that any speaker-related information learned at intermediate layers of the model, is an indirect consequence of the learning process, and therefore cannot be controlled using the MPC loss. These findings may serve as inspiration for further research in the speech community, specifically in the development of new pre-training tasks or the exploration of new pre-training criterion's that directly preserves both speaker and content information at various layers of a learnt model.

H-AES: Towards Automated Essay Scoring for Hindi

The use of Natural Language Processing (NLP) for Automated Essay Scoring (AES) has been well explored in the English language, with benchmark models exhibiting performance comparable to human scorers. However, AES in Hindi and other low-resource languages remains unexplored. In this study, we reproduce and compare state-of-the-art methods for AES in the Hindi domain. We employ classical feature-based Machine Learning (ML) and advanced end-to-end models, including LSTM Networks and Fine-Tuned Transformer Architecture, in our approach and derive results comparable to those in the English language domain. Hindi being a low-resource language, lacks a dedicated essay-scoring corpus. We train and evaluate our models using translated English essays and empirically measure their performance on our own small-scale, real-world Hindi corpus. We follow this up with an in-depth analysis discussing prompt-specific behavior of different language models implemented.

On Testing and Comparing Fair classifiers under Data Bias

In this paper, we consider a theoretical model for injecting data bias, namely, under-representation and label bias (Blum & Stangl, 2019). We theoretically and empirically study its effect on the accuracy and fairness of fair classifiers. Theoretically, we prove that the Bayes optimal group-aware fair classifier on the original data distribution can be recovered by simply minimizing a carefully chosen reweighed loss on the bias-injected distribution. Through extensive experiments on both synthetic and real-world datasets (e.g., Adult, German Credit, Bank Marketing, COMPAS), we empirically audit pre-, in-, and post-processing fair classifiers from standard fairness toolkits for their fairness and accuracy by injecting varying amounts of under-representation and label bias in their training data (but not the test data). Our main observations are: (1) The fairness and accuracy of many standard fair classifiers degrade severely as the bias injected in their training data increases, (2) A simple logistic regression model trained on the right data can often outperform, in both accuracy and fairness, most fair classifiers trained on biased training data, and (3) A few, simple fairness techniques (e.g., reweighing, exponentiated gradients) seem to offer stable accuracy and fairness guarantees even when their training data is injected with under-representation and label bias. Our experiments also show how to integrate a measure of data bias risk in the existing fairness dashboards for real-world deployments