Latent Customer Segmentation and Value-Based Recommendation Leveraging a Two-Stage Model with Missing Labels

The success of businesses depends on their ability to convert consumers into loyal customers. A customer's value proposition is a primary determinant in this process, requiring a balance between affordability and long-term brand equity. Broad marketing campaigns can erode perceived brand value and reduce return on investment, while existing economic algorithms often misidentify highly engaged customers as ideal targets, leading to inefficient engagement and conversion outcomes. This work introduces a two-stage multi-model architecture employing Self-Paced Loss to improve customer categorization. The first stage uses a multi-class neural network to distinguish customers influenced by campaigns, organically engaged customers, and low-engagement customers. The second stage applies a binary label correction model to identify true campaign-driven intent using a missing-label framework, refining customer segmentation during training. By separating prompted engagement from organic behavior, the system enables more precise campaign targeting, reduces exposure costs, and improves conversion efficiency. A/B testing demonstrates over 100 basis points improvement in key success metrics, highlighting the effectiveness of intent-aware segmentation for value-driven marketing strategies.

TopoFair: Linking Topological Bias to Fairness in Link Prediction Benchmarks

Graph link prediction (LP) plays a critical role in socially impactful applications, such as job recommendation and friendship formation. Ensuring fairness in this task is thus essential. While many fairness-aware methods manipulate graph structures to mitigate prediction disparities, the topological biases inherent to social graph structures remain poorly understood and are often reduced to homophily alone. This undermines the generalization potential of fairness interventions and limits their applicability across diverse network topologies. In this work, we propose a novel benchmarking framework for fair LP, centered on the structural biases of the underlying graphs. We begin by reviewing and formalizing a broad taxonomy of topological bias measures relevant to fairness in graphs. In parallel, we introduce a flexible graph generation method that simultaneously ensures fidelity to real-world graph patterns and enables controlled variation across a wide spectrum of structural biases. We apply this framework to evaluate both classical and fairness-aware LP models across multiple use cases. Our results provide a fine-grained empirical analysis of the interactions between predictive fairness and structural biases. This new perspective reveals the sensitivity of fairness interventions to beyond-homophily biases and underscores the need for structurally grounded fairness evaluations in graph learning.

Hi-SAM: A Hierarchical Structure-Aware Multi-modal Framework for Large-Scale Recommendation

Multi-modal recommendation has gained traction as items possess rich attributes like text and images. Semantic ID-based approaches effectively discretize this information into compact tokens. However, two challenges persist: (1) Suboptimal Tokenization: existing methods (e.g., RQ-VAE) lack disentanglement between shared cross-modal semantics and modality-specific details, causing redundancy or collapse; (2) Architecture-Data Mismatch: vanilla Transformers treat semantic IDs as flat streams, ignoring the hierarchy of user interactions, items, and tokens. Expanding items into multiple tokens amplifies length and noise, biasing attention toward local details over holistic semantics. We propose Hi-SAM, a Hierarchical Structure-Aware Multi-modal framework with two designs: (1) Disentangled Semantic Tokenizer (DST): unifies modalities via geometry-aware alignment and quantizes them via a coarse-to-fine strategy. Shared codebooks distill consensus while modality-specific ones recover nuances from residuals, enforced by mutual information minimization; (2) Hierarchical Memory-Anchor Transformer (HMAT): splits positional encoding into inter- and intra-item subspaces via Hierarchical RoPE to restore hierarchy. It inserts Anchor Tokens to condense items into compact memory, retaining details for the current item while accessing history only through compressed summaries. Experiments on real-world datasets show consistent improvements over SOTA baselines, especially in cold-start scenarios. Deployed on a large-scale social platform serving millions of users, Hi-SAM achieved a 6.55% gain in the core online metric.

Uncertainty-aware Generative Recommendation

Generative Recommendation has emerged as a transformative paradigm, reformulating recommendation as an end-to-end autoregressive sequence generation task. Despite its promise, existing preference optimization methods typically rely on binary outcome correctness, suffering from a systemic limitation we term uncertainty blindness. This issue manifests in the neglect of the model's intrinsic generation confidence, the variation in sample learning difficulty, and the lack of explicit confidence expression, directly leading to unstable training dynamics and unquantifiable decision risks. In this paper, we propose Uncertainty-aware Generative Recommendation (UGR), a unified framework that leverages uncertainty as a critical signal for adaptive optimization. UGR synergizes three mechanisms: (1) an uncertainty-weighted reward to penalize confident errors; (2) difficulty-aware optimization dynamics to prevent premature convergence; and (3) explicit confidence alignment to empower the model with confidence expression capabilities. Extensive experiments demonstrate that UGR not only yields superior recommendation performance but also fundamentally stabilizes training, preventing the performance degradation often observed in standard methods. Furthermore, the learned confidence enables reliable downstream risk-aware applications.

EpicCBR: Item-Relation-Enhanced Dual-Scenario Contrastive Learning for Cold-Start Bundle Recommendation

Bundle recommendation aims to recommend a set of items to users for overall consumption. Existing bundle recommendation models primarily depend on observed user-bundle interactions, limiting exploration of newly-emerged bundles that are constantly created. It pose a critical representation challenge for current bundle methods, as they usually treat each bundle as an independent instance, while neglecting to fully leverage the user-item (UI) and bundle-item (BI) relations over popular items. To alleviate it, in this paper we propose a multi-view contrastive learning framework for cold-start bundle recommendation, named EpicCBR. Specifically, it precisely mine and utilize the item relations to construct user profiles, identifying users likely to engage with bundles. Additionally, a popularity-based method that characterizes the features of new bundles through historical bundle information and user preferences is proposed. To build a framework that demonstrates robustness in both cold-start and warm-start scenarios, a multi-view graph contrastive learning framework capable of integrating these diverse scenarios is introduced to ensure the model's generalization capability. Extensive experiments conducted on three popular benchmarks showed that EpicCBR outperforms state-of-the-art by a large margin (up to 387%), sufficiently demonstrating the superiority of the proposed method in cold-start scenario. The code and dataset can be found in the GitHub repository: https://github.com/alexlovecoding/EpicCBR.

LASER: An Efficient Target-Aware Segmented Attention Framework for End-to-End Long Sequence Modeling

Modeling ultra-long user behavior sequences is pivotal for capturing evolving and lifelong interests in modern recommendation systems. However, deploying such models in real-time industrial environments faces a strict "Latency Wall", constrained by two distinct bottlenecks: the high I/O latency of retrieving massive user histories and the quadratic computational complexity of standard attention mechanisms. To break these bottlenecks, we present LASER, a full-stack optimization framework developed and deployed at Xiaohongshu (RedNote). Our approach tackles the challenges through two complementary innovations: (1) System efficiency: We introduce SeqVault, a unified schema-aware serving infrastructure for long user histories. By implementing a hybrid DRAM-SSD indexing strategy, SeqVault reduces retrieval latency by 50% and CPU usage by 75%, ensuring millisecond-level access to full real-time and life-cycle user histories. (2) Algorithmic efficiency: We propose a Segmented Target Attention (STA) mechanism to address the computational overhead. Motivated by the inherent sparsity of user interests, STA employs a sigmoid-based gating strategy that acts as a silence mechanism to filter out noisy items. Subsequently, a lightweight Global Stacked Target Attention (GSTA) module refines these compressed segments to capture cross-segment dependencies without incurring high computational costs. This design performs effective sequence compression, reducing the complexity of long-sequence modeling while preserving critical signals. Extensive offline evaluations demonstrate that LASER consistently outperforms state-of-the-art baselines. In large-scale online A/B testing serving over 100 million daily active users, LASER achieved a 2.36% lift in ADVV and a 2.08% lift in revenue, demonstrating its scalability and significant commercial impact.

Internalizing Multi-Agent Reasoning for Accurate and Efficient LLM-based Recommendation

Large Language Models (LLMs) are reshaping recommender systems by leveraging extensive world knowledge and semantic reasoning to interpret user intent. However, effectively integrating these capabilities with collaborative signals while avoiding prohibitive inference latency remains a critical bottleneck. To address this, we propose a trajectory-driven internalization framework to develop a Single-agent Trajectory-Aligned Recommender (STAR). Specifically, to internalize complex reasoning capabilities into a single efficient model, we first design a multi-agent teacher system capable of multi-turn tool usage and reflection. This teacher utilizes a Collaborative Signal Translation mechanism to explicitly convert latent behavioral patterns into descriptive natural language evidence to enhance reasoning accuracy. Subsequently, a trajectory-driven distillation pipeline transfers this agentic logic, including planning, tool usage, and self-reflection, into the compact STAR model. Extensive experiments demonstrate that STAR surpasses its teacher by 8.7% to 39.5% while eliminating iterative latency, paving the way for real-time, reasoning-enhanced recommendation.

Towards Personalized Bangla Book Recommendation: A Large-Scale Multi-Entity Book Graph Dataset

Personalized book recommendation in Bangla literature has been constrained by the lack of structured, large-scale, and publicly available datasets. This work introduces RokomariBG, a large-scale, multi-entity heterogeneous book graph dataset designed to support research on personalized recommendation in a low-resource language setting. The dataset comprises 127,302 books, 63,723 users, 16,601 authors, 1,515 categories, 2,757 publishers, and 209,602 reviews, connected through eight relation types and organized as a comprehensive knowledge graph. To demonstrate the utility of the dataset, we provide a systematic benchmarking study on the Top-N recommendation task, evaluating a diverse set of representative recommendation models, including classical collaborative filtering methods, matrix factorization models, content-based approaches, graph neural networks, a hybrid matrix factorization model with side information, and a neural two-tower retrieval architecture. The benchmarking results highlight the importance of leveraging multi-relational structure and textual side information, with neural retrieval models achieving the strongest performance (NDCG@10 = 0.204). Overall, this work establishes a foundational benchmark and a publicly available resource for Bangla book recommendation research, enabling reproducible evaluation and future studies on recommendation in low-resource cultural domains. The dataset and code are publicly available at https://github.com/backlashblitz/Bangla-Book-Recommendation-Dataset

Learning Conditional Averages

We introduce the problem of learning conditional averages in the PAC framework. The learner receives a sample labeled by an unknown target concept from a known concept class, as in standard PAC learning. However, instead of learning the target concept itself, the goal is to predict, for each instance, the average label over its neighborhood -- an arbitrary subset of points that contains the instance. In the degenerate case where all neighborhoods are singletons, the problem reduces exactly to classic PAC learning. More generally, it extends PAC learning to a setting that captures learning tasks arising in several domains, including explainability, fairness, and recommendation systems. Our main contribution is a complete characterization of when conditional averages are learnable, together with sample complexity bounds that are tight up to logarithmic factors. The characterization hinges on the joint finiteness of two novel combinatorial parameters, which depend on both the concept class and the neighborhood system, and are closely related to the independence number of the associated neighborhood graph.

Spend Search Where It Pays: Value-Guided Structured Sampling and Optimization for Generative Recommendation

Generative recommendation via autoregressive models has unified retrieval and ranking into a single conditional generation framework. However, fine-tuning these models with Reinforcement Learning (RL) often suffers from a fundamental probability-reward mismatch. Conventional likelihood-dominated decoding (e.g., beam search) exhibits a myopic bias toward locally probable prefixes, which causes two critical failures: (1) insufficient exploration, where high-reward items in low-probability branches are prematurely pruned and rarely sampled, and (2) advantage compression, where trajectories sharing high-probability prefixes receive highly correlated rewards with low within-group variance, yielding a weak comparative signal for RL. To address these challenges, we propose V-STAR, a Value-guided Sampling and Tree-structured Advantage Reinforcement framework. V-STAR forms a self-evolving loop via two synergistic components. First, a Value-Guided Efficient Decoding (VED) is developed to identify decisive nodes and selectively deepen high-potential prefixes. This improves exploration efficiency without exhaustive tree search. Second, we propose Sibling-GRPO, which exploits the induced tree topology to compute sibling-relative advantages and concentrates learning signals on decisive branching decisions. Extensive experiments on both offline and online datasets demonstrate that V-STAR outperforms state-of-the-art baselines, delivering superior accuracy and candidate-set diversity under strict latency constraints.