Using item recommendations and LLMs in marketing email titles

E-commerce marketplaces make use of a number of marketing channels like emails, push notifications, etc. to reach their users and stimulate purchases. Personalized emails especially are a popular touch point for marketers to inform users of latest items in stock, especially for those who stopped visiting the marketplace. Such emails contain personalized recommendations tailored to each user's interests, enticing users to buy relevant items. A common limitation of these emails is that the primary entry point, the title of the email, tends to follow fixed templates, failing to inspire enough interest in the contents. In this work, we explore the potential of large language models (LLMs) for generating thematic titles that reflect the personalized content of the emails. We perform offline simulations and conduct online experiments on the order of millions of users, finding our techniques useful in improving the engagement between customers and our emails. We highlight key findings and learnings as we productionize the safe and automated generation of email titles for millions of users.

Evaluating the Interpretability of Generative Models by Interactive Reconstruction

For machine learning models to be most useful in numerous sociotechnical systems, many have argued that they must be human-interpretable. However, despite increasing interest in interpretability, there remains no firm consensus on how to measure it. This is especially true in representation learning, where interpretability research has focused on "disentanglement" measures only applicable to synthetic datasets and not grounded in human factors. We introduce a task to quantify the human-interpretability of generative model representations, where users interactively modify representations to reconstruct target instances. On synthetic datasets, we find performance on this task much more reliably differentiates entangled and disentangled models than baseline approaches. On a real dataset, we find it differentiates between representation learning methods widely believed but never shown to produce more or less interpretable models. In both cases, we ran small-scale think-aloud studies and large-scale experiments on Amazon Mechanical Turk to confirm that our qualitative and quantitative results agreed.