OneRec Technical Report

Recommender systems have been widely used in various large-scale user-oriented platforms for many years. However, compared to the rapid developments in the AI community, recommendation systems have not achieved a breakthrough in recent years. For instance, they still rely on a multi-stage cascaded architecture rather than an end-to-end approach, leading to computational fragmentation and optimization inconsistencies, and hindering the effective application of key breakthrough technologies from the AI community in recommendation scenarios. To address these issues, we propose OneRec, which reshapes the recommendation system through an end-to-end generative approach and achieves promising results. Firstly, we have enhanced the computational FLOPs of the current recommendation model by 10 $\times$ and have identified the scaling laws for recommendations within certain boundaries. Secondly, reinforcement learning techniques, previously difficult to apply for optimizing recommendations, show significant potential in this framework. Lastly, through infrastructure optimizations, we have achieved 23.7% and 28.8% Model FLOPs Utilization (MFU) on flagship GPUs during training and inference, respectively, aligning closely with the LLM community. This architecture significantly reduces communication and storage overhead, resulting in operating expense that is only 10.6% of traditional recommendation pipelines. Deployed in Kuaishou/Kuaishou Lite APP, it handles 25% of total queries per second, enhancing overall App Stay Time by 0.54% and 1.24%, respectively. Additionally, we have observed significant increases in metrics such as 7-day Lifetime, which is a crucial indicator of recommendation experience. We also provide practical lessons and insights derived from developing, optimizing, and maintaining a production-scale recommendation system with significant real-world impact.

XNN: Paradigm Shift in Mitigating Identity Leakage within Cloud-Enabled Deep Learning

In the domain of cloud-based deep learning, the imperative for external computational resources coexists with acute privacy concerns, particularly identity leakage. To address this challenge, we introduce XNN and XNN-d, pioneering methodologies that infuse neural network features with randomized perturbations, striking a harmonious balance between utility and privacy. XNN, designed for the training phase, ingeniously blends random permutation with matrix multiplication techniques to obfuscate feature maps, effectively shielding private data from potential breaches without compromising training integrity. Concurrently, XNN-d, devised for the inference phase, employs adversarial training to integrate generative adversarial noise. This technique effectively counters black-box access attacks aimed at identity extraction, while a distilled face recognition network adeptly processes the perturbed features, ensuring accurate identification. Our evaluation demonstrates XNN's effectiveness, significantly outperforming existing methods in reducing identity leakage while maintaining a high model accuracy.