Watermarking Vision-Language Pre-trained Models for Multi-modal Embedding as a Service

Recent advances in vision-language pre-trained models (VLPs) have significantly increased visual understanding and cross-modal analysis capabilities. Companies have emerged to provide multi-modal Embedding as a Service (EaaS) based on VLPs (e.g., CLIP-based VLPs), which cost a large amount of training data and resources for high-performance service. However, existing studies indicate that EaaS is vulnerable to model extraction attacks that induce great loss for the owners of VLPs. Protecting the intellectual property and commercial ownership of VLPs is increasingly crucial yet challenging. A major solution of watermarking model for EaaS implants a backdoor in the model by inserting verifiable trigger embeddings into texts, but it is only applicable for large language models and is unrealistic due to data and model privacy. In this paper, we propose a safe and robust backdoor-based embedding watermarking method for VLPs called VLPMarker. VLPMarker utilizes embedding orthogonal transformation to effectively inject triggers into the VLPs without interfering with the model parameters, which achieves high-quality copyright verification and minimal impact on model performance. To enhance the watermark robustness, we further propose a collaborative copyright verification strategy based on both backdoor trigger and embedding distribution, enhancing resilience against various attacks. We increase the watermark practicality via an out-of-distribution trigger selection approach, removing access to the model training data and thus making it possible for many real-world scenarios. Our extensive experiments on various datasets indicate that the proposed watermarking approach is effective and safe for verifying the copyright of VLPs for multi-modal EaaS and robust against model extraction attacks. Our code is available at https://github.com/Pter61/vlpmarker.

Align before Search: Aligning Ads Image to Text for Accurate Cross-Modal Sponsored Search

Cross-Modal sponsored search displays multi-modal advertisements (ads) when consumers look for desired products by natural language queries in search engines. Since multi-modal ads bring complementary details for query-ads matching, the ability to align ads-specific information in both images and texts is crucial for accurate and flexible sponsored search. Conventional research mainly studies from the view of modeling the implicit correlations between images and texts for query-ads matching, ignoring the alignment of detailed product information and resulting in suboptimal search performance.In this work, we propose a simple alignment network for explicitly mapping fine-grained visual parts in ads images to the corresponding text, which leverages the co-occurrence structure consistency between vision and language spaces without requiring expensive labeled training data. Moreover, we propose a novel model for cross-modal sponsored search that effectively conducts the cross-modal alignment and query-ads matching in two separate processes. In this way, the model matches the multi-modal input in the same language space, resulting in a superior performance with merely half of the training data. Our model outperforms the state-of-the-art models by 2.57% on a large commercial dataset. Besides sponsored search, our alignment method is applicable for general cross-modal search. We study a typical cross-modal retrieval task on the MSCOCO dataset, which achieves consistent performance improvement and proves the generalization ability of our method. Our code is available at https://github.com/Pter61/AlignCMSS/

Context-I2W: Mapping Images to Context-dependent Words for Accurate Zero-Shot Composed Image Retrieval

Different from Composed Image Retrieval task that requires expensive labels for training task-specific models, Zero-Shot Composed Image Retrieval (ZS-CIR) involves diverse tasks with a broad range of visual content manipulation intent that could be related to domain, scene, object, and attribute. The key challenge for ZS-CIR tasks is to learn a more accurate image representation that has adaptive attention to the reference image for various manipulation descriptions. In this paper, we propose a novel context-dependent mapping network, named Context-I2W, for adaptively converting description-relevant Image information into a pseudo-word token composed of the description for accurate ZS-CIR. Specifically, an Intent View Selector first dynamically learns a rotation rule to map the identical image to a task-specific manipulation view. Then a Visual Target Extractor further captures local information covering the main targets in ZS-CIR tasks under the guidance of multiple learnable queries. The two complementary modules work together to map an image to a context-dependent pseudo-word token without extra supervision. Our model shows strong generalization ability on four ZS-CIR tasks, including domain conversion, object composition, object manipulation, and attribute manipulation. It obtains consistent and significant performance boosts ranging from 1.88% to 3.60% over the best methods and achieves new state-of-the-art results on ZS-CIR. Our code is available at https://github.com/Pter61/context_i2w.