Deploying Semantic ID-based Generative Retrieval for Large-Scale Podcast Discovery at Spotify

Podcast listening is often grounded in a set of favorite shows, while listener intent can evolve over time. This combination of stable preferences and changing intent motivates recommendation approaches that support both familiarity and exploration. Traditional recommender systems typically emphasize long-term interaction patterns, and are less explicitly designed to incorporate rich contextual signals or flexible, intent-aware discovery objectives. In this setting, models that can jointly reason over semantics, context, and user state offer a promising direction. Large Language Models (LLMs) provide strong semantic reasoning and contextual conditioning for discovery-oriented recommendation, but deploying them in production introduces challenges in catalog grounding, user-level personalization, and latency-critical serving. We address these challenges with GLIDE, a production-scale generative recommender for podcast discovery at Spotify. GLIDE formulates recommendation as an instruction-following task over a discretized catalog using Semantic IDs, enabling grounded generation over a large inventory. The model conditions on recent listening history and lightweight user context, while injecting long-term user embeddings as soft prompts to capture stable preferences under strict inference constraints. We evaluate GLIDE using offline retrieval metrics, human judgments, and LLM-based evaluation, and validate its impact through large-scale online A/B testing. Across experiments involving millions of users, GLIDE increases non-habitual podcast streaming on Spotify home surface by up to 5.4% and new-show discovery by up to 14.3%, while meeting production cost and latency constraints.

A Unified Language Model for Large Scale Search, Recommendation, and Reasoning

LLMs are increasingly applied to recommendation, retrieval, and reasoning, yet deploying a single end-to-end model that can jointly support these behaviors over large, heterogeneous catalogs remains challenging. Such systems must generate unambiguous references to real items, handle multiple entity types, and operate under strict latency and reliability constraints requirements that are difficult to satisfy with text-only generation. While tool-augmented recommender systems address parts of this problem, they introduce orchestration complexity and limit end-to-end optimization. We view this setting as an instance of a broader research problem: how to adapt LLMs to reason jointly over multiple-domain entities, users, and language in a fully self-contained manner. To this end, we introduce NEO, a framework that adapts a pre-trained decoder-only LLM into a tool-free, catalog-grounded generator. NEO represents items as SIDs and trains a single model to interleave natural language and typed item identifiers within a shared sequence. Text prompts control the task, target entity type, and output format (IDs, text, or mixed), while constrained decoding guarantees catalog-valid item generation without restricting free-form text. We refer to this instruction-conditioned controllability as language-steerability. We treat SIDs as a distinct modality and study design choices for integrating discrete entity representations into LLMs via staged alignment and instruction tuning. We evaluate NEO at scale on a real-world catalog of over 10M items across multiple media types and discovery tasks, including recommendation, search, and user understanding. In offline experiments, NEO consistently outperforms strong task-specific baselines and exhibits cross-task transfer, demonstrating a practical path toward consolidating large-scale discovery capabilities into a single language-steerable generative model.

Text2Tracks: Prompt-based Music Recommendation via Generative Retrieval

In recent years, Large Language Models (LLMs) have enabled users to provide highly specific music recommendation requests using natural language prompts (e.g. "Can you recommend some old classics for slow dancing?"). In this setup, the recommended tracks are predicted by the LLM in an autoregressive way, i.e. the LLM generates the track titles one token at a time. While intuitive, this approach has several limitation. First, it is based on a general purpose tokenization that is optimized for words rather than for track titles. Second, it necessitates an additional entity resolution layer that matches the track title to the actual track identifier. Third, the number of decoding steps scales linearly with the length of the track title, slowing down inference. In this paper, we propose to address the task of prompt-based music recommendation as a generative retrieval task. Within this setting, we introduce novel, effective, and efficient representations of track identifiers that significantly outperform commonly used strategies. We introduce Text2Tracks, a generative retrieval model that learns a mapping from a user's music recommendation prompt to the relevant track IDs directly. Through an offline evaluation on a dataset of playlists with language inputs, we find that (1) the strategy to create IDs for music tracks is the most important factor for the effectiveness of Text2Tracks and semantic IDs significantly outperform commonly used strategies that rely on song titles as identifiers (2) provided with the right choice of track identifiers, Text2Tracks outperforms sparse and dense retrieval solutions trained to retrieve tracks from language prompts.