Harmonizing Global Voices: Culturally-Aware Models for Enhanced Content Moderation

Content moderation at scale faces the challenge of considering local cultural distinctions when assessing content. While global policies aim to maintain decision-making consistency and prevent arbitrary rule enforcement, they often overlook regional variations in interpreting natural language as expressed in content. In this study, we are looking into how moderation systems can tackle this issue by adapting to local comprehension nuances. We train large language models on extensive datasets of media news and articles to create culturally attuned models. The latter aim to capture the nuances of communication across geographies with the goal of recognizing cultural and societal variations in what is considered offensive content. We further explore the capability of these models to generate explanations for instances of content violation, aiming to shed light on how policy guidelines are perceived when cultural and societal contexts change. We find that training on extensive media datasets successfully induced cultural awareness and resulted in improvements in handling content violations on a regional basis. Additionally, these advancements include the ability to provide explanations that align with the specific local norms and nuances as evidenced by the annotators' preference in our conducted study. This multifaceted success reinforces the critical role of an adaptable content moderation approach in keeping pace with the ever-evolving nature of the content it oversees.