Chart-to-Experience: Benchmarking Multimodal LLMs for Predicting Experiential Impact of Charts

The field of Multimodal Large Language Models (MLLMs) has made remarkable progress in visual understanding tasks, presenting a vast opportunity to predict the perceptual and emotional impact of charts. However, it also raises concerns, as many applications of LLMs are based on overgeneralized assumptions from a few examples, lacking sufficient validation of their performance and effectiveness. We introduce Chart-to-Experience, a benchmark dataset comprising 36 charts, evaluated by crowdsourced workers for their impact on seven experiential factors. Using the dataset as ground truth, we evaluated capabilities of state-of-the-art MLLMs on two tasks: direct prediction and pairwise comparison of charts. Our findings imply that MLLMs are not as sensitive as human evaluators when assessing individual charts, but are accurate and reliable in pairwise comparisons.

Optimizing Data Delivery: Insights from User Preferences on Visuals, Tables, and Text

In this work, we research user preferences to see a chart, table, or text given a question asked by the user. This enables us to understand when it is best to show a chart, table, or text to the user for the specific question. For this, we conduct a user study where users are shown a question and asked what they would prefer to see and used the data to establish that a user's personal traits does influence the data outputs that they prefer. Understanding how user characteristics impact a user's preferences is critical to creating data tools with a better user experience. Additionally, we investigate to what degree an LLM can be used to replicate a user's preference with and without user preference data. Overall, these findings have significant implications pertaining to the development of data tools and the replication of human preferences using LLMs. Furthermore, this work demonstrates the potential use of LLMs to replicate user preference data which has major implications for future user modeling and personalization research.