Large language models can accurately predict searcher preferences

Relevance labels, which indicate whether a search result is valuable to a searcher, are key to evaluating and optimising search systems. The best way to capture the true preferences of users is to ask them for their careful feedback on which results would be useful, but this approach does not scale to produce a large number of labels. Getting relevance labels at scale is usually done with third-party labellers, who judge on behalf of the user, but there is a risk of low-quality data if the labeller doesn't understand user needs. To improve quality, one standard approach is to study real users through interviews, user studies and direct feedback, find areas where labels are systematically disagreeing with users, then educate labellers about user needs through judging guidelines, training and monitoring. This paper introduces an alternate approach for improving label quality. It takes careful feedback from real users, which by definition is the highest-quality first-party gold data that can be derived, and develops an large language model prompt that agrees with that data. We present ideas and observations from deploying language models for large-scale relevance labelling at Bing, and illustrate with data from TREC. We have found large language models can be effective, with accuracy as good as human labellers and similar capability to pick the hardest queries, best runs, and best groups. Systematic changes to the prompts make a difference in accuracy, but so too do simple paraphrases. To measure agreement with real searchers needs high-quality ``gold'' labels, but with these we find that models produce better labels than third-party workers, for a fraction of the cost, and these labels let us train notably better rankers.

Taking Search to Task

The importance of tasks in information retrieval (IR) has been long argued for, addressed in different ways, often ignored, and frequently revisited. For decades, scholars made a case for the role that a user's task plays in how and why that user engages in search and what a search system should do to assist. But for the most part, the IR community has been too focused on query processing and assuming a search task to be a collection of user queries, often ignoring if or how such an assumption addresses the users accomplishing their tasks. With emerging areas of conversational agents and proactive IR, understanding and addressing users' tasks has become more important than ever before. In this paper, we provide various perspectives on where the state-of-the-art is with regard to tasks in IR, what are some of the bottlenecks in deriving and using task information, and how do we go forward from here. In addition to covering relevant literature, the paper provides a synthesis of historical and current perspectives on understanding, extracting, and addressing task-focused search. To ground ongoing and future research in this area, we present a new framing device for tasks using a tree-like structure and various moves on that structure that allow different interpretations and applications. Presented as a combination of synthesis of ideas and past works, proposals for future research, and our perspectives on technical, social, and ethical considerations, this paper is meant to help revitalize the interest and future work in task-based IR.

Analysing Mixed Initiatives and Search Strategies during Conversational Search

Information seeking conversations between users and Conversational Search Agents (CSAs) consist of multiple turns of interaction. While users initiate a search session, ideally a CSA should sometimes take the lead in the conversation by obtaining feedback from the user by offering query suggestions or asking for query clarifications i.e. mixed initiative. This creates the potential for more engaging conversational searches, but substantially increases the complexity of modelling and evaluating such scenarios due to the large interaction space coupled with the trade-offs between the costs and benefits of the different interactions. In this paper, we present a model for conversational search -- from which we instantiate different observed conversational search strategies, where the agent elicits: (i) Feedback-First, or (ii) Feedback-After. Using 49 TREC WebTrack Topics, we performed an analysis comparing how well these different strategies combine with different mixed initiative approaches: (i) Query Suggestions vs. (ii) Query Clarifications. Our analysis reveals that there is no superior or dominant combination, instead it shows that query clarifications are better when asked first, while query suggestions are better when asked after presenting results. We also show that the best strategy and approach depends on the trade-offs between the relative costs between querying and giving feedback, the performance of the initial query, the number of assessments per query, and the total amount of gain required. While this work highlights the complexities and challenges involved in analyzing CSAs, it provides the foundations for evaluating conversational strategies and conversational search agents in batch/offline settings.