DMESR: Dual-view MLLM-based Enhancing Framework for Multimodal Sequential Recommendation

Sequential Recommender Systems (SRS) aim to predict users' next interaction based on their historical behaviors, while still facing the challenge of data sparsity. With the rapid advancement of Multimodal Large Language Models (MLLMs), leveraging their multimodal understanding capabilities to enrich item semantic representation has emerged as an effective enhancement strategy for SRS. However, existing MLLM-enhanced recommendation methods still suffer from two key limitations. First, they struggle to effectively align multimodal representations, leading to suboptimal utilization of semantic information across modalities. Second, they often overly rely on MLLM-generated content while overlooking the fine-grained semantic cues contained in the original textual data of items. To address these issues, we propose a Dual-view MLLM-based Enhancing framework for multimodal Sequential Recommendation (DMESR). For the misalignment issue, we employ a contrastive learning mechanism to align the cross-modal semantic representations generated by MLLMs. For the loss of fine-grained semantics, we introduce a cross-attention fusion module that integrates the coarse-grained semantic knowledge obtained from MLLMs with the fine-grained original textual semantics. Finally, these two fused representations can be seamlessly integrated into the downstream sequential recommendation models. Extensive experiments conducted on three real-world datasets and three popular sequential recommendation architectures demonstrate the superior effectiveness and generalizability of our proposed approach.

R2LED: Equipping Retrieval and Refinement in Lifelong User Modeling with Semantic IDs for CTR Prediction

Lifelong user modeling, which leverages users' long-term behavior sequences for CTR prediction, has been widely applied in personalized services. Existing methods generally adopted a two-stage "retrieval-refinement" strategy to balance effectiveness and efficiency. However, they still suffer from (i) noisy retrieval due to skewed data distribution and (ii) lack of semantic understanding in refinement. While semantic enhancement, e.g., LLMs modeling or semantic embeddings, offers potential solutions to these two challenges, these approaches face impractical inference costs or insufficient representation granularity. Obsorbing multi-granularity and lightness merits of semantic identity (SID), we propose a novel paradigm that equips retrieval and refinement in Lifelong User Modeling with SEmantic IDs (R2LED) to address these issues. First, we introduce a Multi-route Mixed Retrieval for the retrieval stage. On the one hand, it captures users' interests from various granularities by several parallel recall routes. On the other hand, a mixed retrieval mechanism is proposed to efficiently retrieve candidates from both collaborative and semantic views, reducing noise. Then, for refinement, we design a Bi-level Fusion Refinement, including a target-aware cross-attention for route-level fusion and a gate mechanism for SID-level fusion. It can bridge the gap between semantic and collaborative spaces, exerting the merits of SID. The comprehensive experimental results on two public datasets demonstrate the superiority of our method in both performance and efficiency. To facilitate the reproduction, we have released the code online https://github.com/abananbao/R2LED.