Bridging the Gap: Unpacking the Hidden Challenges in Knowledge Distillation for Online Ranking Systems

Knowledge Distillation (KD) is a powerful approach for compressing a large model into a smaller, more efficient model, particularly beneficial for latency-sensitive applications like recommender systems. However, current KD research predominantly focuses on Computer Vision (CV) and NLP tasks, overlooking unique data characteristics and challenges inherent to recommender systems. This paper addresses these overlooked challenges, specifically: (1) mitigating data distribution shifts between teacher and student models, (2) efficiently identifying optimal teacher configurations within time and budgetary constraints, and (3) enabling computationally efficient and rapid sharing of teacher labels to support multiple students. We present a robust KD system developed and rigorously evaluated on multiple large-scale personalized video recommendation systems within Google. Our live experiment results demonstrate significant improvements in student model performance while ensuring consistent and reliable generation of high quality teacher labels from a continuous data stream of data.

Hiformer: Heterogeneous Feature Interactions Learning with Transformers for Recommender Systems

Learning feature interaction is the critical backbone to building recommender systems. In web-scale applications, learning feature interaction is extremely challenging due to the sparse and large input feature space; meanwhile, manually crafting effective feature interactions is infeasible because of the exponential solution space. We propose to leverage a Transformer-based architecture with attention layers to automatically capture feature interactions. Transformer architectures have witnessed great success in many domains, such as natural language processing and computer vision. However, there has not been much adoption of Transformer architecture for feature interaction modeling in industry. We aim at closing the gap. We identify two key challenges for applying the vanilla Transformer architecture to web-scale recommender systems: (1) Transformer architecture fails to capture the heterogeneous feature interactions in the self-attention layer; (2) The serving latency of Transformer architecture might be too high to be deployed in web-scale recommender systems. We first propose a heterogeneous self-attention layer, which is a simple yet effective modification to the self-attention layer in Transformer, to take into account the heterogeneity of feature interactions. We then introduce \textsc{Hiformer} (\textbf{H}eterogeneous \textbf{I}nteraction Trans\textbf{former}) to further improve the model expressiveness. With low-rank approximation and model pruning, \hiformer enjoys fast inference for online deployment. Extensive offline experiment results corroborates the effectiveness and efficiency of the \textsc{Hiformer} model. We have successfully deployed the \textsc{Hiformer} model to a real world large scale App ranking model at Google Play, with significant improvement in key engagement metrics (up to +2.66\%).

Recommender Systems with Generative Retrieval

Modern recommender systems leverage large-scale retrieval models consisting of two stages: training a dual-encoder model to embed queries and candidates in the same space, followed by an Approximate Nearest Neighbor (ANN) search to select top candidates given a query's embedding. In this paper, we propose a new single-stage paradigm: a generative retrieval model which autoregressively decodes the identifiers for the target candidates in one phase. To do this, instead of assigning randomly generated atomic IDs to each item, we generate Semantic IDs: a semantically meaningful tuple of codewords for each item that serves as its unique identifier. We use a hierarchical method called RQ-VAE to generate these codewords. Once we have the Semantic IDs for all the items, a Transformer based sequence-to-sequence model is trained to predict the Semantic ID of the next item. Since this model predicts the tuple of codewords identifying the next item directly in an autoregressive manner, it can be considered a generative retrieval model. We show that our recommender system trained in this new paradigm improves the results achieved by current SOTA models on the Amazon dataset. Moreover, we demonstrate that the sequence-to-sequence model coupled with hierarchical Semantic IDs offers better generalization and hence improves retrieval of cold-start items for recommendations.