Deep Reinforcement Learning for Ranking Utility Tuning in the Ad Recommender System at Pinterest

The ranking utility function in an ad recommender system, which linearly combines predictions of various business goals, plays a central role in balancing values across the platform, advertisers, and users. Traditional manual tuning, while offering simplicity and interpretability, often yields suboptimal results due to its unprincipled tuning objectives, the vast amount of parameter combinations, and its lack of personalization and adaptability to seasonality. In this work, we propose a general Deep Reinforcement Learning framework for Personalized Utility Tuning (DRL-PUT) to address the challenges of multi-objective optimization within ad recommender systems. Our key contributions include: 1) Formulating the problem as a reinforcement learning task: given the state of an ad request, we predict the optimal hyperparameters to maximize a pre-defined reward. 2) Developing an approach to directly learn an optimal policy model using online serving logs, avoiding the need to estimate a value function, which is inherently challenging due to the high variance and unbalanced distribution of immediate rewards. We evaluated DRL-PUT through an online A/B experiment in Pinterest's ad recommender system. Compared to the baseline manual utility tuning approach, DRL-PUT improved the click-through rate by 9.7% and the long click-through rate by 7.7% on the treated segment. We conducted a detailed ablation study on the impact of different reward definitions and analyzed the personalization aspect of the learned policy model.

SmallThinker: A Family of Efficient Large Language Models Natively Trained for Local Deployment

While frontier large language models (LLMs) continue to push capability boundaries, their deployment remains confined to GPU-powered cloud infrastructure. We challenge this paradigm with SmallThinker, a family of LLMs natively designed - not adapted - for the unique constraints of local devices: weak computational power, limited memory, and slow storage. Unlike traditional approaches that mainly compress existing models built for clouds, we architect SmallThinker from the ground up to thrive within these limitations. Our innovation lies in a deployment-aware architecture that transforms constraints into design principles. First, We introduce a two-level sparse structure combining fine-grained Mixture-of-Experts (MoE) with sparse feed-forward networks, drastically reducing computational demands without sacrificing model capacity. Second, to conquer the I/O bottleneck of slow storage, we design a pre-attention router that enables our co-designed inference engine to prefetch expert parameters from storage while computing attention, effectively hiding storage latency that would otherwise cripple on-device inference. Third, for memory efficiency, we utilize NoPE-RoPE hybrid sparse attention mechanism to slash KV cache requirements. We release SmallThinker-4B-A0.6B and SmallThinker-21B-A3B, which achieve state-of-the-art performance scores and even outperform larger LLMs. Remarkably, our co-designed system mostly eliminates the need for expensive GPU hardware: with Q4_0 quantization, both models exceed 20 tokens/s on ordinary consumer CPUs, while consuming only 1GB and 8GB of memory respectively. SmallThinker is publicly available at hf.co/PowerInfer/SmallThinker-4BA0.6B-Instruct and hf.co/PowerInfer/SmallThinker-21BA3B-Instruct.