Improved Personalized Headline Generation via Denoising Fake Interests from Implicit Feedback

Accurate personalized headline generation hinges on precisely capturing user interests from historical behaviors. However, existing methods neglect personalized-irrelevant click noise in entire historical clickstreams, which may lead to hallucinated headlines that deviate from genuine user preferences. In this paper, we reveal the detrimental impact of click noise on personalized generation quality through rigorous analysis in both user and news dimensions. Based on these insights, we propose a novel Personalized Headline Generation framework via Denoising Fake Interests from Implicit Feedback (PHG-DIF). PHG-DIF first employs dual-stage filtering to effectively remove clickstream noise, identified by short dwell times and abnormal click bursts, and then leverages multi-level temporal fusion to dynamically model users' evolving and multi-faceted interests for precise profiling. Moreover, we release DT-PENS, a new benchmark dataset comprising the click behavior of 1,000 carefully curated users and nearly 10,000 annotated personalized headlines with historical dwell time annotations. Extensive experiments demonstrate that PHG-DIF substantially mitigates the adverse effects of click noise and significantly improves headline quality, achieving state-of-the-art (SOTA) results on DT-PENS. Our framework implementation and dataset are available at https://github.com/liukejin-up/PHG-DIF.

Fact-Preserved Personalized News Headline Generation

Personalized news headline generation, aiming at generating user-specific headlines based on readers' preferences, burgeons a recent flourishing research direction. Existing studies generally inject a user interest embedding into an encoderdecoder headline generator to make the output personalized, while the factual consistency of headlines is inadequate to be verified. In this paper, we propose a framework Fact-Preserved Personalized News Headline Generation (short for FPG), to prompt a tradeoff between personalization and consistency. In FPG, the similarity between the candidate news to be exposed and the historical clicked news is used to give different levels of attention to key facts in the candidate news, and the similarity scores help to learn a fact-aware global user embedding. Besides, an additional training procedure based on contrastive learning is devised to further enhance the factual consistency of generated headlines. Extensive experiments conducted on a real-world benchmark PENS validate the superiority of FPG, especially on the tradeoff between personalization and factual consistency.

Panoramic Interests: Stylistic-Content Aware Personalized Headline Generation

Personalized news headline generation aims to provide users with attention-grabbing headlines that are tailored to their preferences. Prevailing methods focus on user-oriented content preferences, but most of them overlook the fact that diverse stylistic preferences are integral to users' panoramic interests, leading to suboptimal personalization. In view of this, we propose a novel Stylistic-Content Aware Personalized Headline Generation (SCAPE) framework. SCAPE extracts both content and stylistic features from headlines with the aid of large language model (LLM) collaboration. It further adaptively integrates users' long- and short-term interests through a contrastive learning-based hierarchical fusion network. By incorporating the panoramic interests into the headline generator, SCAPE reflects users' stylistic-content preferences during the generation process. Extensive experiments on the real-world dataset PENS demonstrate the superiority of SCAPE over baselines.