Aligning Language Models to User Opinions

An important aspect of developing LLMs that interact with humans is to align models' behavior to their users. It is possible to prompt an LLM into behaving as a certain persona, especially a user group or ideological persona the model captured during its pertaining stage. But, how to best align an LLM with a specific user and not a demographic or ideological group remains an open question. Mining public opinion surveys (by Pew Research), we find that the opinions of a user and their demographics and ideologies are not mutual predictors. We use this insight to align LLMs by modeling both user opinions as well as user demographics and ideology, achieving up to 7 points accuracy gains in predicting public opinions from survey questions across a broad set of topics. In addition to the typical approach of prompting LLMs with demographics and ideology, we discover that utilizing the most relevant past opinions from individual users enables the model to predict user opinions more accurately.

MemeCap: A Dataset for Captioning and Interpreting Memes

Memes are a widely popular tool for web users to express their thoughts using visual metaphors. Understanding memes requires recognizing and interpreting visual metaphors with respect to the text inside or around the meme, often while employing background knowledge and reasoning abilities. We present the task of meme captioning and release a new dataset, MemeCap. Our dataset contains 6.3K memes along with the title of the post containing the meme, the meme captions, the literal image caption, and the visual metaphors. Despite the recent success of vision and language (VL) models on tasks such as image captioning and visual question answering, our extensive experiments using state-of-the-art VL models show that they still struggle with visual metaphors, and perform substantially worse than humans.