A clean-label graph backdoor attack method in node classification task

Backdoor attacks in the traditional graph neural networks (GNNs) field are easily detectable due to the dilemma of confusing labels. To explore the backdoor vulnerability of GNNs and create a more stealthy backdoor attack method, a clean-label graph backdoor attack method(CGBA) in the node classification task is proposed in this paper. Differently from existing backdoor attack methods, CGBA requires neither modification of node labels nor graph structure. Specifically, to solve the problem of inconsistency between the contents and labels of the samples, CGBA selects poisoning samples in a specific target class and uses the label of sample as the target label (i.e., clean-label) after injecting triggers into the target samples. To guarantee the similarity of neighboring nodes, the raw features of the nodes are elaborately picked as triggers to further improve the concealment of the triggers. Extensive experiments results show the effectiveness of our method. When the poisoning rate is 0.04, CGBA can achieve an average attack success rate of 87.8%, 98.9%, 89.1%, and 98.5%, respectively.

Interpretable Deep Learning Model for Online Multi-touch Attribution

In online advertising, users may be exposed to a range of different advertising campaigns, such as natural search or referral or organic search, before leading to a final transaction. Estimating the contribution of advertising campaigns on the user's journey is very meaningful and crucial. A marketer could observe each customer's interaction with different marketing channels and modify their investment strategies accordingly. Existing methods including both traditional last-clicking methods and recent data-driven approaches for the multi-touch attribution (MTA) problem lack enough interpretation on why the methods work. In this paper, we propose a novel model called DeepMTA, which combines deep learning model and additive feature explanation model for interpretable online multi-touch attribution. DeepMTA mainly contains two parts, the phased-LSTMs based conversion prediction model to catch different time intervals, and the additive feature attribution model combined with shaley values. Additive feature attribution is explanatory that contains a linear function of binary variables. As the first interpretable deep learning model for MTA, DeepMTA considers three important features in the customer journey: event sequence order, event frequency and time-decay effect of the event. Evaluation on a real dataset shows the proposed conversion prediction model achieves 91\% accuracy.