Sequence-level Semantic Representation Fusion for Recommender Systems

With the rapid development of recommender systems, there is increasing side information that can be employed to improve the recommendation performance. Specially, we focus on the utilization of the associated \emph{textual data} of items (eg product title) and study how text features can be effectively fused with ID features in sequential recommendation. However, there exists distinct data characteristics for the two kinds of item features, making a direct fusion method (eg adding text and ID embeddings as item representation) become less effective. To address this issue, we propose a novel {\ul \emph{Te}}xt-I{\ul \emph{D}} semantic fusion approach for sequential {\ul \emph{Rec}}ommendation, namely \textbf{\our}. The core idea of our approach is to conduct a sequence-level semantic fusion approach by better integrating global contexts. The key strategy lies in that we transform the text embeddings and ID embeddings by Fourier Transform from \emph{time domain} to \emph{frequency domain}. In the frequency domain, the global sequential characteristics of the original sequences are inherently aggregated into the transformed representations, so that we can employ simple multiplicative operations to effectively fuse the two kinds of item features. Our fusion approach can be proved to have the same effects of contextual convolution, so as to achieving sequence-level semantic fusion. In order to further improve the fusion performance, we propose to enhance the discriminability of the text embeddings from the text encoder, by adaptively injecting positional information via a mixture-of-experts~(MoE) modulation method. Our implementation is available at this repository: \textcolor{magenta}{\url{https://github.com/RUCAIBox/TedRec}}.

Prompting Large Language Models for Recommender Systems: A Comprehensive Framework and Empirical Analysis

Recently, large language models such as ChatGPT have showcased remarkable abilities in solving general tasks, demonstrating the potential for applications in recommender systems. To assess how effectively LLMs can be used in recommendation tasks, our study primarily focuses on employing LLMs as recommender systems through prompting engineering. We propose a general framework for utilizing LLMs in recommendation tasks, focusing on the capabilities of LLMs as recommenders. To conduct our analysis, we formalize the input of LLMs for recommendation into natural language prompts with two key aspects, and explain how our framework can be generalized to various recommendation scenarios. As for the use of LLMs as recommenders, we analyze the impact of public availability, tuning strategies, model architecture, parameter scale, and context length on recommendation results based on the classification of LLMs. As for prompt engineering, we further analyze the impact of four important components of prompts, \ie task descriptions, user interest modeling, candidate items construction and prompting strategies. In each section, we first define and categorize concepts in line with the existing literature. Then, we propose inspiring research questions followed by experiments to systematically analyze the impact of different factors on two public datasets. Finally, we summarize promising directions to shed lights on future research.