Large Language Model Driven Recommendation

While previous chapters focused on recommendation systems (RSs) based on standardized, non-verbal user feedback such as purchases, views, and clicks -- the advent of LLMs has unlocked the use of natural language (NL) interactions for recommendation. This chapter discusses how LLMs' abilities for general NL reasoning present novel opportunities to build highly personalized RSs -- which can effectively connect nuanced and diverse user preferences to items, potentially via interactive dialogues. To begin this discussion, we first present a taxonomy of the key data sources for language-driven recommendation, covering item descriptions, user-system interactions, and user profiles. We then proceed to fundamental techniques for LLM recommendation, reviewing the use of encoder-only and autoregressive LLM recommendation in both tuned and untuned settings. Afterwards, we move to multi-module recommendation architectures in which LLMs interact with components such as retrievers and RSs in multi-stage pipelines. This brings us to architectures for conversational recommender systems (CRSs), in which LLMs facilitate multi-turn dialogues where each turn presents an opportunity not only to make recommendations, but also to engage with the user in interactive preference elicitation, critiquing, and question-answering.

Multi-Aspect Reviewed-Item Retrieval via LLM Query Decomposition and Aspect Fusion

While user-generated product reviews often contain large quantities of information, their utility in addressing natural language product queries has been limited, with a key challenge being the need to aggregate information from multiple low-level sources (reviews) to a higher item level during retrieval. Existing methods for reviewed-item retrieval (RIR) typically take a late fusion (LF) approach which computes query-item scores by simply averaging the top-K query-review similarity scores for an item. However, we demonstrate that for multi-aspect queries and multi-aspect items, LF is highly sensitive to the distribution of aspects covered by reviews in terms of aspect frequency and the degree of aspect separation across reviews. To address these LF failures, we propose several novel aspect fusion (AF) strategies which include Large Language Model (LLM) query extraction and generative reranking. Our experiments show that for imbalanced review corpora, AF can improve over LF by a MAP@10 increase from 0.36 to 0.52, while achieving equivalent performance for balanced review corpora.

Retrieval-Augmented Conversational Recommendation with Prompt-based Semi-Structured Natural Language State Tracking

Conversational recommendation (ConvRec) systems must understand rich and diverse natural language (NL) expressions of user preferences and intents, often communicated in an indirect manner (e.g., "I'm watching my weight"). Such complex utterances make retrieving relevant items challenging, especially if only using often incomplete or out-of-date metadata. Fortunately, many domains feature rich item reviews that cover standard metadata categories and offer complex opinions that might match a user's interests (e.g., "classy joint for a date"). However, only recently have large language models (LLMs) let us unlock the commonsense connections between user preference utterances and complex language in user-generated reviews. Further, LLMs enable novel paradigms for semi-structured dialogue state tracking, complex intent and preference understanding, and generating recommendations, explanations, and question answers. We thus introduce a novel technology RA-Rec, a Retrieval-Augmented, LLM-driven dialogue state tracking system for ConvRec, showcased with a video, open source GitHub repository, and interactive Google Colab notebook.

Bayesian Optimization with LLM-Based Acquisition Functions for Natural Language Preference Elicitation

Designing preference elicitation (PE) methodologies that can quickly ascertain a user's top item preferences in a cold-start setting is a key challenge for building effective and personalized conversational recommendation (ConvRec) systems. While large language models (LLMs) constitute a novel technology that enables fully natural language (NL) PE dialogues, we hypothesize that monolithic LLM NL-PE approaches lack the multi-turn, decision-theoretic reasoning required to effectively balance the NL exploration and exploitation of user preferences towards an arbitrary item set. In contrast, traditional Bayesian optimization PE methods define theoretically optimal PE strategies, but fail to use NL item descriptions or generate NL queries, unrealistically assuming users can express preferences with direct item ratings and comparisons. To overcome the limitations of both approaches, we formulate NL-PE in a Bayesian Optimization (BO) framework that seeks to generate NL queries which actively elicit natural language feedback to reduce uncertainty over item utilities to identify the best recommendation. We demonstrate our framework in a novel NL-PE algorithm, PEBOL, which uses Natural Language Inference (NLI) between user preference utterances and NL item descriptions to maintain preference beliefs and BO strategies such as Thompson Sampling (TS) and Upper Confidence Bound (UCB) to guide LLM query generation. We numerically evaluate our methods in controlled experiments, finding that PEBOL achieves up to 131% improvement in MAP@10 after 10 turns of cold start NL-PE dialogue compared to monolithic GPT-3.5, despite relying on a much smaller 400M parameter NLI model for preference inference.

A Review of Modern Recommender Systems Using Generative Models

Traditional recommender systems (RS) have used user-item rating histories as their primary data source, with collaborative filtering being one of the principal methods. However, generative models have recently developed abilities to model and sample from complex data distributions, including not only user-item interaction histories but also text, images, and videos - unlocking this rich data for novel recommendation tasks. Through this comprehensive and multi-disciplinary survey, we aim to connect the key advancements in RS using Generative Models (Gen-RecSys), encompassing: a foundational overview of interaction-driven generative models; the application of large language models (LLM) for generative recommendation, retrieval, and conversational recommendation; and the integration of multimodal models for processing and generating image and video content in RS. Our holistic perspective allows us to highlight necessary paradigms for evaluating the impact and harm of Gen-RecSys and identify open challenges. A more up-to-date version of the papers is maintained at: https://github.com/yasdel/LLM-RecSys.

Self-Supervised Contrastive BERT Fine-tuning for Fusion-based Reviewed-Item Retrieval

As natural language interfaces enable users to express increasingly complex natural language queries, there is a parallel explosion of user review content that can allow users to better find items such as restaurants, books, or movies that match these expressive queries. While Neural Information Retrieval (IR) methods have provided state-of-the-art results for matching queries to documents, they have not been extended to the task of Reviewed-Item Retrieval (RIR), where query-review scores must be aggregated (or fused) into item-level scores for ranking. In the absence of labeled RIR datasets, we extend Neural IR methodology to RIR by leveraging self-supervised methods for contrastive learning of BERT embeddings for both queries and reviews. Specifically, contrastive learning requires a choice of positive and negative samples, where the unique two-level structure of our item-review data combined with meta-data affords us a rich structure for the selection of these samples. For contrastive learning in a Late Fusion scenario, we investigate the use of positive review samples from the same item and/or with the same rating, selection of hard positive samples by choosing the least similar reviews from the same anchor item, and selection of hard negative samples by choosing the most similar reviews from different items. We also explore anchor sub-sampling and augmenting with meta-data. For a more end-to-end Early Fusion approach, we introduce contrastive item embedding learning to fuse reviews into single item embeddings. Experimental results show that Late Fusion contrastive learning for Neural RIR outperforms all other contrastive IR configurations, Neural IR, and sparse retrieval baselines, thus demonstrating the power of exploiting the two-level structure in Neural RIR approaches as well as the importance of preserving the nuance of individual review content via Late Fusion methods.