Knowledge-Aware Neural Networks for Medical Forum Question Classification

Online medical forums have become a predominant platform for answering health-related information needs of consumers. However, with a significant rise in the number of queries and the limited availability of experts, it is necessary to automatically classify medical queries based on a consumer's intention, so that these questions may be directed to the right set of medical experts. Here, we develop a novel medical knowledge-aware BERT-based model (MedBERT) that explicitly gives more weightage to medical concept-bearing words, and utilize domain-specific side information obtained from a popular medical knowledge base. We also contribute a multi-label dataset for the Medical Forum Question Classification (MFQC) task. MedBERT achieves state-of-the-art performance on two benchmark datasets and performs very well in low resource settings.

An Integrated Approach for Improving Brand Consistency of Web Content: Modeling, Analysis and Recommendation

A consumer-dependent (business-to-consumer) organization tends to present itself as possessing a set of human qualities, which is termed as the brand personality of the company. The perception is impressed upon the consumer through the content, be it in the form of advertisement, blogs or magazines, produced by the organization. A consistent brand will generate trust and retain customers over time as they develop an affinity towards regularity and common patterns. However, maintaining a consistent messaging tone for a brand has become more challenging with the virtual explosion in the amount of content which needs to be authored and pushed to the Internet to maintain an edge in the era of digital marketing. To understand the depth of the problem, we collect around 300K web page content from around 650 companies. We develop trait-specific classification models by considering the linguistic features of the content. The classifier automatically identifies the web articles which are not consistent with the mission and vision of a company and further helps us to discover the conditions under which the consistency cannot be maintained. To address the brand inconsistency issue, we then develop a sentence ranking system that outputs the top three sentences that need to be changed for making a web article more consistent with the company's brand personality.

Reinforced Rewards Framework for Text Style Transfer

Style transfer deals with the algorithms to transfer the stylistic properties of a piece of text into that of another while ensuring that the core content is preserved. There has been a lot of interest in the field of text style transfer due to its wide application to tailored text generation. Existing works evaluate the style transfer models based on content preservation and transfer strength. In this work, we propose a reinforcement learning based framework that directly rewards the framework on these target metrics yielding a better transfer of the target style. We show the improved performance of our proposed framework based on automatic and human evaluation on three independent tasks: wherein we transfer the style of text from formal to informal, high excitement to low excitement, modern English to Shakespearean English, and vice-versa in all the three cases. Improved performance of the proposed framework over existing state-of-the-art frameworks indicates the viability of the approach.