Self-supervised User Profile Generation for Personalization

Personalizing large language models (LLMs) has become a central challenge as LLMs are deployed across recommendation, search, dialogue, and content generation -- settings where the same query should yield different answers given different users. A promising route is to summarize each user's interaction history into a natural-language memory or profile and prepend it to the prompt to facilitate personalization. Existing methods learn such profile generators with explicit rewards derived from labeled downstream tasks, which are expensive and sparse as they require annotated supervision for every target task. In light of this challenge, we introduce Bidirectional User Modeling via Profiles (BUMP), a self-supervised framework that trains a profile generator without any downstream labels. Specifically, given a user's interaction history, we use GRPO to train an LLM to emit a free-form textual profile under a bidirectional in-batch ranking objective: a small LLM judge measures (i) how well the generated profile, used as a query, ranks the user's own held-out interactions above interactions from other users in the batch, and (ii) how well a held-out interaction, used as a query, ranks the user's own profile above profiles of other users. Both directions are scored with multi-positive NDCG and combined into a dense reward per rollout; other users in the batch supply free negatives, so every training example yields supervision from raw interaction logs alone. Evaluated on the LaMP benchmark, BUMP matches or outperforms closed-source APIs and prior methods relying on labeled rewards, while requiring no task label at training.

Scaling Laws for Behavioral Foundation Models over User Event Sequences

Foundation models are increasingly trained on sequences of user actions in recommendation, payments, fraud, and commerce, but these models still lack the kind of compute calibration that scaling laws provide for language models. We study a common two-part behavioral-model architecture: a feature-based event embedder maps each multi-modal item to a vector, and a decoder-only transformer predicts the next event from the resulting sequence. Across roughly 600 runs on real interaction data, spanning $10^{15}$-$10^{19}$ training FLOPs, we jointly vary four deployment-relevant axes: the two-part parameter split, critical batch size, model/data allocation, and the number of sampled negatives used after freezing the embedder. A small embedder ($s^{\star}\!\approx\!2\%$ of parameters) is compute-optimal at every budget we test because embedder parameters are both more expensive per step and exposed to far more repeated items than contextualizer parameters. Compute-optimal training is data-heavy relative to text at low compute, but its $D/N$ ratio moves toward the Chinchilla heuristic as compute increases. The sampled training objective and deployed ranking metrics disagree in ways that themselves scale: critical batch size, optimal negative count after freezing, and the agreement between loss and ranking quality all shift with compute and with the chosen evaluation metric. For negative sampling, larger budgets increasingly prefer more negatives; by $10^{19}$ FLOPs the active constraint is candidate-axis memory rather than FLOPs. In behavioral foundation models, the evaluation metric is therefore part of the scaling law: changing it can change the compute-optimal recipe.

Worker Utility as Hysteresis: A Preisach Model of Transaction Acceptance in Gig Labour Markets

Worker utility is not observed -- only its consequence is. Each gig transaction produces a single bit: accepted or rejected. We argue this structure points directly to the Preisach hysteresis model as the natural representation of latent worker preferences. The Preisach operator models aggregate output as an integral over a population of binary threshold elements -- precisely the structure that emerges when heterogeneous workers each carry a private acceptance wage. We estimate two latent utility surfaces: acceptance utility U_1(X) and rejection utility U_0(X), via a dual-output neural network (shared layers 256->128, margin loss enforcing U_1 >= U_0). Classification reduces to the Preisach gap U_1(X) - U_0(X), passed into an XGBoost classifier alongside clip-stabilised price-to-threshold encodings. On 36,891 gig transactions, this pipeline achieves Jaccard = 0.827 and ROC AUC = 0.799. The price-to-threshold encoding accounts for +11.0 pp AUC over raw utility features. The model confirms the directional asymmetry hysteresis predicts: price decreases depress completion rates more than equivalent increases raise them. Applied to the full dataset, the model's recommendations simultaneously reduce the total wage bill by 21.3% and increase expected fill rate by 9.7 pp. For 74.2% of transactions, P(accept) already exceeds 0.80; reducing the wage keeps it above threshold (mean post-cut P = 0.972), releasing cost savings (median 31%). For the remaining 25.4%, a median 7% wage increase recovers +43 pp acceptance. A model without an explicit indifference zone cannot execute both moves simultaneously.

Beyond Retrieval: Learning Compact User Representations for Scalable LLM Personalization

Personalizing large language models requires adapting model behavior to individual users while preserving robustness and deployment-scale efficiency. Existing approaches typically personalize LLMs either at the input level, by retrieving user histories or constructing profile prompts, or at the parameter level, by maintaining user-specific parameter-efficient modules. The former makes personalization sensitive to retrieval quality and prompt design, whereas the latter incurs storage and maintenance costs that grow with the user population. To address these limitations, we propose TAP-PER (Temporal Attentive Prefix for PERsonalization), a prefix-based framework that encodes user preferences as learnable representations, eliminating explicit prompt construction and replacing heavy per-user adapters with lightweight user-state prefix embeddings. Inspired by personalized recommendation systems, TAP-PER decomposes user modeling into user-state and query-conditioned components, and incorporates temporal signals to capture the evolving nature of user interests. Experiments on six LaMP tasks show that TAP-PER consistently outperforms prompt-based and model-based baselines across classification, rating, and generation settings. Moreover, TAP-PER uses 130x fewer per-user parameters than OPPU and roughly half the total parameter footprint of PER-PCS at the 1,000-user scale, demonstrating that scalable LLM personalization can be achieved without explicit prompt construction or heavy per-user adapters.

Noisy memory encoding explains negative polarity illusions

A sentence like "The authors that no critics recommended have ever received acknowledgment for a best-selling novel" is sometimes rated as acceptable even though, strictly speaking, it is ungrammatical because the negative polarity word "ever" is not licensed where it is. This behavioral effect is sometimes called a "negative polarity illusion". Here we propose that the lossy context surprisal theory of Hahn et al. (2022) -- whereby people have an imperfect encoding of complex sentences -- might explain this effect. We hypothesize that people have poor memory representation of the determiners in the main-clause and embedded-clause subjects and could entertain a determiner exchange that licenses ever. We propose that more similar determiners in those positions would trigger stronger illusion effects. Acceptability judgment tasks with six novel determiner pairs (e.g., "few" and "many", "few" and "most") support our proposal, showing, specifically, that a novel sentence, "Many authors that few critics recommended have ever received acknowledgment for a best-selling novel", triggered a much stronger illusion than the canonical one even without time pressure. These results offer further support for the suggestion that human language processing is imperfect and resource-rational: in face of working memory limitations, humans rationally reconstruct what is most likely from noisy linguistic input to facilitate downstream processing.

VidMsg: A Benchmark for Implicit Message Inference in Short Videos

Understanding short online videos involves more than identifying visible objects and actions; video makers often include an underlying message or purpose in the clip. We introduce VidMsg, a benchmark for evaluating implicit message understanding in short, internet-native video clips. VidMsg contains 400 YouTube-derived clips across 9 practical topic areas and 52 fine-grained target messages, covering domains such as career and finance, education, health and well-being, culture, safety, sustainability, and lifestyle. VidMsg is constructed through a message-first pipeline: an LLM first translates target messages into indirect search scenarios, which are used to retrieve candidate clips. Human annotators then retain clips that convey the intended message without being overly explicit. VidMsg is designed primarily for bidirectional message-clip retrieval for scalable applications such as video search and recommendation, where systems must capture holistic video understanding. In addition to retrieval, VidMsg includes a diagnostic multiple-choice QA benchmark, where models select the intended message of a clip from semantically related alternatives. Experiments with contemporary video-language and retrieval models show that strong models often fail on VidMsg, because the task requires pragmatic inference, integration of contextual cues, and discrimination among semantically close messages. We also introduce VidVec-Msg, a baseline method that improves message-oriented retrieval while leaving substantial headroom for future work.

Variance Reduction for Heavy-Tailed Monetization Metrics in Ranking Experiments via Post-Stratification

Online evaluation of ranking and retrieval systems often relies on downstream monetization metrics such as app revenue or creator earnings. These metrics are typically heavy-tailed, with a small fraction of users dominating both mean and variance, leading to low statistical power and unreliable conclusions in A/B experiments -- especially under limited traffic. We present a practical framework for variance reduction in online experiments by combining post-stratification with CUPED. Our approach leverages pre-experiment covariates to improve the sensitivity of monetization experiments without requiring additional traffic. Deployed at ShareChat across ranking-driven monetization experiments, the method substantially reduces variance and improves decision stability, achieving equivalent statistical confidence with ~45\% less traffic than standard metrics. We further discuss practical design choices, guardrails, and limitations, providing guidance on when post-stratification is appropriate for real-world information retrieval and Recommendation systems.

MARS: Multi-rate Aggregation of Recency Signals for Sequential Recommendation across Sparse and Dense Regimes

Sequential recommenders weight historical interactions either through positional self-attention as in Transformers or through a single implicit decay schedule as in State-Space Models. Neither makes the multi-scale temporal structure of real user behaviour explicit. We propose MARS, an encoder-agnostic aggregation operator that consumes real timestamps and produces K summaries emphasising distinct recency scales, fused by a context-adaptive gate. MARS adds at most 6% parameters and runs in $\mathcal{O}(LdK)$ time. MARS adapts to data density by automatically selecting between two encoder instantiations: MARS-T (Transformer) for sparse data and MARS-M (Mamba) for dense data, based on the average sequence length of the training set. On five public benchmarks against ten Transformer- and Mamba-based baselines under a unified RecBole protocol, MARS attains the best HR@10 on every benchmark, with mean relative gain +19.7% over the strongest content-only Transformer baseline on sparse data (reaching +36.2% on Games) and +3.2% HR@10 / +0.9% NDCG over SIGMA on dense ML-1M at 42% fewer MFLOPs, occupying the accuracy-efficiency Pareto frontier across the data-density spectrum. A backbone-only ablation isolates the marginal contribution of MARS at +4% to +19% HR@10 on sparse data and motivates the dual-instantiation design. The code is included in the supplementary material.

Decoupled Smart Contract Audits: Lightweight LLM Framework via Distillation and Aggregation

Smart contracts face critical security challenges that require thorough auditing in decentralized web services. While Large Language Models (LLMs) have shown promise in automated vulnerability detection, existing approaches lack severity evaluations with actionable remediation and demand unnecessarily massive computational overhead. In this study, we introduce an efficient end-to-end smart contract security audit framework utilizing lightweight, highly optimized open-source LLMs (0.6B-4B parameters). Our framework decouples comprehensive audit tasks into four interconnected components: vulnerability detection, explanation, severity classification, and remediation recommendation. To maintain high accuracy without massive parameters, we implement Rank-Stabilized Low-Rank Adapters (rsLoRA), knowledge distillation, and a custom Chain-of-Verification (CoVe) aggregation strategy to systematically screen and consolidate multiple draft responses from the model into a highly accurate audit report. Experimental results demonstrate that our lightweight pipeline consistently outperforms state-of-the-art open-source coder dense LLMs (7B to 34B parameters), achieving 98.25% accuracy in vulnerability detection and an alignment score of 0.4375 in generative explanation tasks. Furthermore, our extensive ablation studies empirically validate the superiority of our decoupled audit processes over unified prompting and uncover a novel severity centrality bias, establishing a critical benchmark for future research in LLM-assisted auditing.

VirtualMLE: A Virtual ML Engineer that Optimizes Sequential Recommenders

Recent advancements in Large Language Models (LLMs) have demonstrated remarkable capabilities in reasoning, reflection, and tool utilization, unlocking new paradigms for automating complex engineering workflows. However, in the domain of sequential recommendation (SR), tuning models on new datasets still relies heavily on the manual trial-and-error of experienced machine learning engineers. To bridge this gap, we propose \textbf{VirtualMLE}, an LLM-agent framework that leverages the cognitive capabilities of LLMs to organize recommender optimizing into a closed loop of execution, reflection, and memory update. After each trial, the agent explicitly analyzes the observed outcomes and stores concise heuristic feedback in a hierarchical memory system. We evaluate VirtualMLE on three Amazon SR benchmarks with two representative backbones, SASRec and HSTU. VirtualMLE reaches competitive recommendation quality with substantially fewer trials. Furthermore, we observe that cognition summaries distilled from previous datasets can significantly accelerate the search process on unseen datasets, demonstrating the potential of transferring tuning heuristics. Overall, our results provide compelling evidence that LLM agents equipped with reflection and memory can serve as practical virtual engineers to automate and amortize heuristic learning in SR optimization. Our codes are available.