Baitradar: A Multi-Model Clickbait Detection Algorithm Using Deep Learning

Following the rising popularity of YouTube, there is an emerging problem on this platform called clickbait, which provokes users to click on videos using attractive titles and thumbnails. As a result, users ended up watching a video that does not have the content as publicized in the title. This issue is addressed in this study by proposing an algorithm called BaitRadar, which uses a deep learning technique where six inference models are jointly consulted to make the final classification decision. These models focus on different attributes of the video, including title, comments, thumbnail, tags, video statistics and audio transcript. The final classification is attained by computing the average of multiple models to provide a robust and accurate output even in situation where there is missing data. The proposed method is tested on 1,400 YouTube videos. On average, a test accuracy of 98% is achieved with an inference time of less than 2s.

SaRoHead: A Dataset for Satire Detection in Romanian Multi-Domain News Headlines

The headline is an important part of a news article, influenced by expressiveness and connection to the exposed subject. Although most news outlets aim to present reality objectively, some publications prefer a humorous approach in which stylistic elements of satire, irony, and sarcasm blend to cover specific topics. Satire detection can be difficult because a headline aims to expose the main idea behind a news article. In this paper, we propose SaRoHead, the first corpus for satire detection in Romanian multi-domain news headlines. Our findings show that the clickbait used in some non-satirical headlines significantly influences the model.

Multimodal Clickbait Detection by De-confounding Biases Using Causal Representation Inference

This paper focuses on detecting clickbait posts on the Web. These posts often use eye-catching disinformation in mixed modalities to mislead users to click for profit. That affects the user experience and thus would be blocked by content provider. To escape detection, malicious creators use tricks to add some irrelevant non-bait content into bait posts, dressing them up as legal to fool the detector. This content often has biased relations with non-bait labels, yet traditional detectors tend to make predictions based on simple co-occurrence rather than grasping inherent factors that lead to malicious behavior. This spurious bias would easily cause misjudgments. To address this problem, we propose a new debiased method based on causal inference. We first employ a set of features in multiple modalities to characterize the posts. Considering these features are often mixed up with unknown biases, we then disentangle three kinds of latent factors from them, including the invariant factor that indicates intrinsic bait intention; the causal factor which reflects deceptive patterns in a certain scenario, and non-causal noise. By eliminating the noise that causes bias, we can use invariant and causal factors to build a robust model with good generalization ability. Experiments on three popular datasets show the effectiveness of our approach.

Harmful YouTube Video Detection: A Taxonomy of Online Harm and MLLMs as Alternative Annotators

Short video platforms, such as YouTube, Instagram, or TikTok, are used by billions of users globally. These platforms expose users to harmful content, ranging from clickbait or physical harms to misinformation or online hate. Yet, detecting harmful videos remains challenging due to an inconsistent understanding of what constitutes harm and limited resources and mental tolls involved in human annotation. As such, this study advances measures and methods to detect harm in video content. First, we develop a comprehensive taxonomy for online harm on video platforms, categorizing it into six categories: Information, Hate and harassment, Addictive, Clickbait, Sexual, and Physical harms. Next, we establish multimodal large language models as reliable annotators of harmful videos. We analyze 19,422 YouTube videos using 14 image frames, 1 thumbnail, and text metadata, comparing the accuracy of crowdworkers (Mturk) and GPT-4-Turbo with domain expert annotations serving as the gold standard. Our results demonstrate that GPT-4-Turbo outperforms crowdworkers in both binary classification (harmful vs. harmless) and multi-label harm categorization tasks. Methodologically, this study extends the application of LLMs to multi-label and multi-modal contexts beyond text annotation and binary classification. Practically, our study contributes to online harm mitigation by guiding the definitions and identification of harmful content on video platforms.

Prompt-tuning for Clickbait Detection via Text Summarization

Clickbaits are surprising social posts or deceptive news headlines that attempt to lure users for more clicks, which have posted at unprecedented rates for more profit or commercial revenue. The spread of clickbait has significant negative impacts on the users, which brings users misleading or even click-jacking attacks. Different from fake news, the crucial problem in clickbait detection is determining whether the headline matches the corresponding content. Most existing methods compute the semantic similarity between the headlines and contents for detecting clickbait. However, due to significant differences in length and semantic features between headlines and contents, directly calculating semantic similarity is often difficult to summarize the relationship between them. To address this problem, we propose a prompt-tuning method for clickbait detection via text summarization in this paper, text summarization is introduced to summarize the contents, and clickbait detection is performed based on the similarity between the generated summary and the contents. Specifically, we first introduce a two-stage text summarization model to produce high-quality news summaries based on pre-trained language models, and then both the headlines and new generated summaries are incorporated as the inputs for prompt-tuning. Additionally, a variety of strategies are conducted to incorporate external knowledge for improving the performance of clickbait detection. The extensive experiments on well-known clickbait detection datasets demonstrate that our method achieved state-of-the-art performance.

Mitigating Clickbait: An Approach to Spoiler Generation Using Multitask Learning

This study introduces 'clickbait spoiling', a novel technique designed to detect, categorize, and generate spoilers as succinct text responses, countering the curiosity induced by clickbait content. By leveraging a multi-task learning framework, our model's generalization capabilities are significantly enhanced, effectively addressing the pervasive issue of clickbait. The crux of our research lies in generating appropriate spoilers, be it a phrase, an extended passage, or multiple, depending on the spoiler type required. Our methodology integrates two crucial techniques: a refined spoiler categorization method and a modified version of the Question Answering (QA) mechanism, incorporated within a multi-task learning paradigm for optimized spoiler extraction from context. Notably, we have included fine-tuning methods for models capable of handling longer sequences to accommodate the generation of extended spoilers. This research highlights the potential of sophisticated text processing techniques in tackling the omnipresent issue of clickbait, promising an enhanced user experience in the digital realm.

BanglaBait: Semi-Supervised Adversarial Approach for Clickbait Detection on Bangla Clickbait Dataset

Intentionally luring readers to click on a particular content by exploiting their curiosity defines a title as clickbait. Although several studies focused on detecting clickbait titles in English articles, low resource language like Bangla has not been given adequate attention. To tackle clickbait titles in Bangla, we have constructed the first Bangla clickbait detection dataset containing 15,056 labeled news articles and 65,406 unlabelled news articles extracted from clickbait dense news sites. Each article has been labeled by three expert linguists and includes an article's title, body, and other metadata. By incorporating labeled and unlabelled data, we finetune a pretrained Bangla transformer model in an adversarial fashion using Semi Supervised Generative Adversarial Networks (SS GANs). The proposed model acts as a good baseline for this dataset, outperforming traditional neural network models (LSTM, GRU, CNN) and linguistic feature based models. We expect that this dataset and the detailed analysis and comparison of these clickbait detection models will provide a fundamental basis for future research into detecting clickbait titles in Bengali articles. We have released the corresponding code and dataset.

A Novel Contrastive Learning Method for Clickbait Detection on RoCliCo: A Romanian Clickbait Corpus of News Articles

To increase revenue, news websites often resort to using deceptive news titles, luring users into clicking on the title and reading the full news. Clickbait detection is the task that aims to automatically detect this form of false advertisement and avoid wasting the precious time of online users. Despite the importance of the task, to the best of our knowledge, there is no publicly available clickbait corpus for the Romanian language. To this end, we introduce a novel Romanian Clickbait Corpus (RoCliCo) comprising 8,313 news samples which are manually annotated with clickbait and non-clickbait labels. Furthermore, we conduct experiments with four machine learning methods, ranging from handcrafted models to recurrent and transformer-based neural networks, to establish a line-up of competitive baselines. We also carry out experiments with a weighted voting ensemble. Among the considered baselines, we propose a novel BERT-based contrastive learning model that learns to encode news titles and contents into a deep metric space such that titles and contents of non-clickbait news have high cosine similarity, while titles and contents of clickbait news have low cosine similarity. Our data set and code to reproduce the baselines are publicly available for download at https://github.com/dariabroscoteanu/RoCliCo.

BaitBuster-Bangla: A Comprehensive Dataset for Clickbait Detection in Bangla with Multi-Feature and Multi-Modal Analysis

This study presents a large multi-modal Bangla YouTube clickbait dataset consisting of 253,070 data points collected through an automated process using the YouTube API and Python web automation frameworks. The dataset contains 18 diverse features categorized into metadata, primary content, engagement statistics, and labels for individual videos from 58 Bangla YouTube channels. A rigorous preprocessing step has been applied to denoise, deduplicate, and remove bias from the features, ensuring unbiased and reliable analysis. As the largest and most robust clickbait corpus in Bangla to date, this dataset provides significant value for natural language processing and data science researchers seeking to advance modeling of clickbait phenomena in low-resource languages. Its multi-modal nature allows for comprehensive analyses of clickbait across content, user interactions, and linguistic dimensions to develop more sophisticated detection methods with cross-linguistic applications.

Clickbait Detection via Large Language Models

Clickbait, which aims to induce users with some surprising and even thrilling headlines for increasing click-through rates, permeates almost all online content publishers, such as news portals and social media. Recently, Large Language Models (LLMs) have emerged as a powerful instrument and achieved tremendous success in a serious of NLP downstream tasks. However, it is not yet known whether LLMs can be served as a high-quality clickbait detection system. In this paper, we analyze the performance of LLMs in the few-shot scenarios on a number of English and Chinese benchmark datasets. Experimental results show that LLMs cannot achieve the best results compared to the state-of-the-art deep and fine-tuning PLMs methods. Different from the human intuition, the experiments demonstrated that LLMs cannot make satisfied clickbait detection just by the headlines.