SODA: Semantic-Oriented Distributional Alignment for Generative Recommendation

Generative recommendation has emerged as a scalable alternative to traditional retrieve-and-rank pipelines by operating in a compact token space. However, existing methods mainly rely on discrete code-level supervision, which leads to information loss and limits the joint optimization between the tokenizer and the generative recommender. In this work, we propose a distribution-level supervision paradigm that leverages probability distributions over multi-layer codebooks as soft and information-rich representations. Building on this idea, we introduce Semantic-Oriented Distributional Alignment (SODA), a plug-and-play contrastive supervision framework based on Bayesian Personalized Ranking, which aligns semantically rich distributions via negative KL divergence while enabling end-to-end differentiable training. Extensive experiments on multiple real-world datasets demonstrate that SODA consistently improves the performance of various generative recommender backbones, validating its effectiveness and generality. Codes will be available upon acceptance.

UniGRec: Unified Generative Recommendation with Soft Identifiers for End-to-End Optimization

Generative recommendation has recently emerged as a transformative paradigm that directly generates target items, surpassing traditional cascaded approaches. It typically involves two components: a tokenizer that learns item identifiers and a recommender trained on them. Existing methods often decouple tokenization from recommendation or rely on asynchronous alternating optimization, limiting full end-to-end alignment. To address this, we unify the tokenizer and recommender under the ultimate recommendation objective via differentiable soft item identifiers, enabling joint end-to-end training. However, this introduces three challenges: training-inference discrepancy due to soft-to-hard mismatch, item identifier collapse from codeword usage imbalance, and collaborative signal deficiency due to an overemphasis on fine-grained token-level semantics. To tackle these challenges, we propose UniGRec, a unified generative recommendation framework that addresses them from three perspectives. UniGRec employs Annealed Inference Alignment during tokenization to smoothly bridge soft training and hard inference, a Codeword Uniformity Regularization to prevent identifier collapse and encourage codebook diversity, and a Dual Collaborative Distillation mechanism that distills collaborative priors from a lightweight teacher model to jointly guide both the tokenizer and the recommender. Extensive experiments on real-world datasets demonstrate that UniGRec consistently outperforms state-of-the-art baseline methods. Our codes are available at https://github.com/Jialei-03/UniGRec.