AdsWorldEngine: A Self-Evolving Conversational Advertising Agent through Orchestrator and Tool Coevolution

Conversational advertising aims to deliver useful ads within multi-turn assistant interactions. Unlike conventional query-based advertising, where the user's intent is often expressed in a short standalone query, conversational ads must infer latent commercial intent from the current user query, the assistant response, and dialogue history while also deciding whether an ad would be helpful rather than intrusive. We propose AdsWorldEngine, an agentic framework for conversational advertising. AdsWorldEngine uses an Opportunity Gate to determine whether ads should be shown, an Orchestrator to generate commercial intents, call advertising tools, and construct a top-3 ad slate, and an Evaluator to score delivered ads for offline optimization. The central contribution is an iterative actor-tool training procedure: we first train the Orchestrator with supervised fine-tuning and agentic reinforcement learning, then use high- and low-reward rollouts to construct preference data to train tools. This creates a self-improving loop in which the system learns not only how to use advertising tools, but also how to improve them from rewarded behavior. To support subjective production decisions, we introduce label grounded judgment modeling, which trains judgment models from human labels collected under explicit guidelines. It enriches labels with thinking traces, filters inconsistent rationales through reflection, and further optimizes binary judgments with a cost sensitive GRPO variant that preserves asymmetric reward gaps. Offline, AdsWorldEngine improves diversity by 60% and relevance by 80% over the current production ad delivery system. In an online A/B test, it increases RPM by 22% and ads coverage by 74%.

LongCat-Next: Lexicalizing Modalities as Discrete Tokens

The prevailing Next-Token Prediction (NTP) paradigm has driven the success of large language models through discrete autoregressive modeling. However, contemporary multimodal systems remain language-centric, often treating non-linguistic modalities as external attachments, leading to fragmented architectures and suboptimal integration. To transcend this limitation, we introduce Discrete Native Autoregressive (DiNA), a unified framework that represents multimodal information within a shared discrete space, enabling a consistent and principled autoregressive modeling across modalities. A key innovation is the Discrete Native Any-resolution Visual Transformer (dNaViT), which performs tokenization and de-tokenization at arbitrary resolutions, transforming continuous visual signals into hierarchical discrete tokens. Building on this foundation, we develop LongCat-Next, a native multimodal model that processes text, vision, and audio under a single autoregressive objective with minimal modality-specific design. As an industrial-strength foundation model, it excels at seeing, painting, and talking within a single framework, achieving strong performance across a wide range of multimodal benchmarks. In particular, LongCat-Next addresses the long-standing performance ceiling of discrete vision modeling on understanding tasks and provides a unified approach to effectively reconcile the conflict between understanding and generation. As an attempt toward native multimodality, we open-source the LongCat-Next and its tokenizers, hoping to foster further research and development in the community. GitHub: https://github.com/meituan-longcat/LongCat-Next