One Model, Two Markets: Bid-Aware Generative Recommendation

Generative Recommender Systems using semantic ids, such as TIGER (Rajput et al., 2023), have emerged as a widely adopted competitive paradigm in sequential recommendation. However, existing architectures are designed solely for semantic retrieval and do not address concerns such as monetization via ad revenue and incorporation of bids for commercial retrieval. We propose GEM-Rec, a unified framework that integrates commercial relevance and monetization objectives directly into the generative sequence. We introduce control tokens to decouple the decision of whether to show an ad from which item to show. This allows the model to learn valid placement patterns directly from interaction logs, which inherently reflect past successful ad placements. Complementing this, we devise a Bid-Aware Decoding mechanism that handles real-time pricing, injecting bids directly into the inference process to steer the generation toward high-value items. We prove that this approach guarantees allocation monotonicity, ensuring that higher bids weakly increase an ad's likelihood of being shown without requiring model retraining. Experiments demonstrate that GEM-Rec allows platforms to dynamically optimize for semantic relevance and platform revenue.

The Prosocial Ranking Challenge: Reducing Polarization on Social Media without Sacrificing Engagement

We report the first direct comparisons of multiple alternative social media algorithms on multiple platforms on outcomes of societal interest. We used a browser extension to modify which posts were shown to desktop social media users, randomly assigning 9,386 users to a control group or one of five alternative ranking algorithms which simultaneously altered content across three platforms for six months during the US 2024 presidential election. This reduced our preregistered index of affective polarization by an average of 0.03 standard deviations (p < 0.05), including a 1.5 degree decrease in differences between the 100 point inparty and outparty feeling thermometers. We saw reductions in active use time for Facebook (-0.37 min/day) and Reddit (-0.2 min/day), but an increase of 0.32 min/day (p < 0.01) for X/Twitter. We saw an increase in reports of negative social media experiences but found no effects on well-being, news knowledge, outgroup empathy, perceptions of and support for partisan violence. This implies that bridging content can improve some societal outcomes without necessarily conflicting with the engagement-driven business model of social media.

LLM Active Alignment: A Nash Equilibrium Perspective

We develop a game-theoretic framework for predicting and steering the behavior of populations of large language models (LLMs) through Nash equilibrium (NE) analysis. To avoid the intractability of equilibrium computation in open-ended text spaces, we model each agent's action as a mixture over human subpopulations. Agents choose actively and strategically which groups to align with, yielding an interpretable and behaviorally substantive policy class. We derive closed-form NE characterizations, adopting standard concave-utility assumptions to enable analytical system-level predictions and give explicit, actionable guidance for shifting alignment targets toward socially desirable outcomes. The method functions as an active alignment layer on top of existing alignment pipelines such as RLHF. In a social-media setting, we show that a population of LLMs, especially reasoning-based models, may exhibit political exclusion, pathologies where some subpopulations are ignored by all LLM agents, which can be avoided by our method, illustrating the promise of applying the method to regulate multi-agent LLM dynamics across domains.

Charting the Shapes of Stories with Game Theory

Stories are records of our experiences and their analysis reveals insights into the nature of being human. Successful analyses are often interdisciplinary, leveraging mathematical tools to extract structure from stories and insights from structure. Historically, these tools have been restricted to one dimensional charts and dynamic social networks; however, modern AI offers the possibility of identifying more fully the plot structure, character incentives, and, importantly, counterfactual plot lines that the story could have taken but did not take. In this work, we use AI to model the structure of stories as game-theoretic objects, amenable to quantitative analysis. This allows us to not only interrogate each character's decision making, but also possibly peer into the original author's conception of the characters' world. We demonstrate our proposed technique on Shakespeare's famous Romeo and Juliet. We conclude with a discussion of how our analysis could be replicated in broader contexts, including real-life scenarios.

On Diffusion Models for Multi-Agent Partial Observability: Shared Attractors, Error Bounds, and Composite Flow

Multiagent systems grapple with partial observability (PO), and the decentralized POMDP (Dec-POMDP) model highlights the fundamental nature of this challenge. Whereas recent approaches to address PO have appealed to deep learning models, providing a rigorous understanding of how these models and their approximation errors affect agents' handling of PO and their interactions remain a challenge. In addressing this challenge, we investigate reconstructing global states from local action-observation histories in Dec-POMDPs using diffusion models. We first find that diffusion models conditioned on local history represent possible states as stable fixed points. In collectively observable (CO) Dec-POMDPs, individual diffusion models conditioned on agents' local histories share a unique fixed point corresponding to the global state, while in non-CO settings, the shared fixed points yield a distribution of possible states given joint history. We further find that, with deep learning approximation errors, fixed points can deviate from true states and the deviation is negatively correlated to the Jacobian rank. Inspired by this low-rank property, we bound the deviation by constructing a surrogate linear regression model that approximates the local behavior of diffusion models. With this bound, we propose a composite diffusion process iterating over agents with theoretical convergence guarantees to the true state.

GemNet: Menu-Based, Strategy-Proof Multi-Bidder Auctions Through Deep Learning

Differentiable economics uses deep learning for automated mechanism design. Despite strong progress, it has remained an open problem to learn multi-bidder, general, and fully strategy-proof (SP) auctions. We introduce GEneral Menu-based NETwork (GemNet), which significantly extends the menu-based approach of RochetNet [D\"utting et al., 2023] to the multi-bidder setting. The challenge in achieving SP is to learn bidder-independent menus that are feasible, so that the optimal menu choices for each bidder do not over-allocate items when taken together (we call this menu compatibility). GemNet penalizes the failure of menu compatibility during training, and transforms learned menus after training through price changes, by considering a set of discretized bidder values and reasoning about Lipschitz smoothness to guarantee menu compatibility on the entire value space. This approach is general, leaving undisturbed trained menus that already satisfy menu compatibility and reducing to RochetNet for a single bidder. Mixed-integer linear programs are used for menu transforms and through a number of optimizations, including adaptive grids and methods to skip menu elements, we scale to large auction design problems. GemNet learns auctions with better revenue than affine maximization methods, achieves exact SP whereas previous general multi-bidder methods are approximately SP, and offers greatly enhanced interpretability.

Data Market Design through Deep Learning

The $\textit{data market design}$ problem is a problem in economic theory to find a set of signaling schemes (statistical experiments) to maximize expected revenue to the information seller, where each experiment reveals some of the information known to a seller and has a corresponding price [Bergemann et al., 2018]. Each buyer has their own decision to make in a world environment, and their subjective expected value for the information associated with a particular experiment comes from the improvement in this decision and depends on their prior and value for different outcomes. In a setting with multiple buyers, a buyer's expected value for an experiment may also depend on the information sold to others [Bonatti et al., 2022]. We introduce the application of deep learning for the design of revenue-optimal data markets, looking to expand the frontiers of what can be understood and achieved. Relative to earlier work on deep learning for auction design [D\"utting et al., 2023], we must learn signaling schemes rather than allocation rules and handle $\textit{obedience constraints}$ $-$ these arising from modeling the downstream actions of buyers $-$ in addition to incentive constraints on bids. Our experiments demonstrate that this new deep learning framework can almost precisely replicate all known solutions from theory, expand to more complex settings, and be used to establish the optimality of new designs for data markets and make conjectures in regard to the structure of optimal designs.