Abstract:While semantic ID-based generative retrieval enables efficient end-to-end modeling in industrial applications, these methods face a persistent trade-off: head items are susceptible to ID collisions that negatively impact downstream tasks, whereas data-sparse tail items, including cold-start items, exhibit limited generalization. To address this issue, we propose the Anchored Curriculum with Sequential Adaptive Quantization (SA^2CRQ) framework. The framework introduces Sequential Adaptive Residual Quantization (SARQ) to dynamically allocate code lengths based on item path entropy, assigning longer, discriminative IDs to head items and shorter, generalizable IDs to tail items. To mitigate data sparsity, the Anchored Curriculum Residual Quantization (ACRQ) component utilizes a frozen semantic manifold learned from head items to regularize and accelerate the representation learning of tail items. Experimental results from a large-scale industrial search system and multiple public datasets indicate that SA^2CRQ yields consistent improvements over existing baselines, particularly in cold-start retrieval scenarios.
Abstract:Generative Retrieval (GR) has emerged as a powerful paradigm in e-commerce search, retrieving items via autoregressive decoding of Semantic IDs (SIDs). However, aligning GR with complex user preferences remains challenging. While Direct Preference Optimization (DPO) offers an efficient alignment solution, its direct application to structured SIDs suffers from three limitations: (i) it penalizes shared hierarchical prefixes, causing gradient conflicts; (ii) it is vulnerable to noisy pseudo-negatives from implicit feedback; and (iii) in multi-label queries with multiple relevant items, it exacerbates a probability "squeezing effect" among valid candidates. To address these issues, we propose RAD-DPO, which introduces token-level gradient detachment to protect prefix structures, similarity-based dynamic reward weighting to mitigate label noise, and a multi-label global contrastive objective integrated with global SFT loss to explicitly expand positive coverage. Extensive offline experiments and online A/B testing on a large-scale e-commerce platform demonstrate significant improvements in ranking quality and training efficiency.
Abstract:Dense retrieval has become the industry standard in large-scale information retrieval systems due to its high efficiency and competitive accuracy. Its core relies on a coarse-to-fine hierarchical architecture that enables rapid candidate selection and precise semantic matching, achieving millisecond-level response over billion-scale corpora. This capability makes it essential not only in traditional search and recommendation scenarios but also in the emerging paradigm of generative recommendation driven by large language models, where semantic IDs-themselves a form of coarse-to-fine representation-play a foundational role. However, the widely adopted dual-tower encoding architecture introduces inherent challenges, primarily representational space misalignment and retrieval index inconsistency, which degrade matching accuracy, retrieval stability, and performance on long-tail queries. These issues are further magnified in semantic ID generation, ultimately limiting the performance ceiling of downstream generative models. To address these challenges, this paper proposes a simple and effective framework named SCI comprising two synergistic modules: a symmetric representation alignment module that employs an innovative input-swapping mechanism to unify the dual-tower representation space without adding parameters, and an consistent indexing with dual-tower synergy module that redesigns retrieval paths using a dual-view indexing strategy to maintain consistency from training to inference. The framework is systematic, lightweight, and engineering-friendly, requiring minimal overhead while fully supporting billion-scale deployment. We provide theoretical guarantees for our approach, with its effectiveness validated by results across public datasets and real-world e-commerce datasets.