The Hidden Puppet Master: A Theoretical and Real-World Account of Emotional Manipulation in LLMs

As users increasingly turn to LLMs for practical and personal advice, they become vulnerable to being subtly steered toward hidden incentives misaligned with their own interests. Prior works have benchmarked persuasion and manipulation detection, but these efforts rely on simulated or debate-style settings, remain uncorrelated with real human belief shifts, and overlook a critical dimension: the morality of hidden incentives driving the manipulation. We introduce PUPPET, a theoretical taxonomy of personalized emotional manipulation in LLM-human dialogues that centers around incentive morality, and conduct a human study with N=1,035 participants across realistic everyday queries, varying personalization and incentive direction (harmful versus prosocial). We find that harmful hidden incentives produce significantly larger belief shifts than prosocial ones. Finally, we benchmark LLMs on the task of belief prediction, finding that models exhibit moderate predictive ability of belief change based on conversational contexts (r=0.3 - 0.5), but they also systematically underestimate the magnitude of belief shift. Together, this work establishes a theoretically grounded and behaviorally validated foundation for studying, and ultimately combatting, incentive-driven manipulation in LLMs during everyday, practical user queries.

Investigating Affective Use and Emotional Well-being on ChatGPT

As AI chatbots see increased adoption and integration into everyday life, questions have been raised about the potential impact of human-like or anthropomorphic AI on users. In this work, we investigate the extent to which interactions with ChatGPT (with a focus on Advanced Voice Mode) may impact users' emotional well-being, behaviors and experiences through two parallel studies. To study the affective use of AI chatbots, we perform large-scale automated analysis of ChatGPT platform usage in a privacy-preserving manner, analyzing over 3 million conversations for affective cues and surveying over 4,000 users on their perceptions of ChatGPT. To investigate whether there is a relationship between model usage and emotional well-being, we conduct an Institutional Review Board (IRB)-approved randomized controlled trial (RCT) on close to 1,000 participants over 28 days, examining changes in their emotional well-being as they interact with ChatGPT under different experimental settings. In both on-platform data analysis and the RCT, we observe that very high usage correlates with increased self-reported indicators of dependence. From our RCT, we find that the impact of voice-based interactions on emotional well-being to be highly nuanced, and influenced by factors such as the user's initial emotional state and total usage duration. Overall, our analysis reveals that a small number of users are responsible for a disproportionate share of the most affective cues.

Deceptive AI systems that give explanations are more convincing than honest AI systems and can amplify belief in misinformation

Advanced Artificial Intelligence (AI) systems, specifically large language models (LLMs), have the capability to generate not just misinformation, but also deceptive explanations that can justify and propagate false information and erode trust in the truth. We examined the impact of deceptive AI generated explanations on individuals' beliefs in a pre-registered online experiment with 23,840 observations from 1,192 participants. We found that in addition to being more persuasive than accurate and honest explanations, AI-generated deceptive explanations can significantly amplify belief in false news headlines and undermine true ones as compared to AI systems that simply classify the headline incorrectly as being true/false. Moreover, our results show that personal factors such as cognitive reflection and trust in AI do not necessarily protect individuals from these effects caused by deceptive AI generated explanations. Instead, our results show that the logical validity of AI generated deceptive explanations, that is whether the explanation has a causal effect on the truthfulness of the AI's classification, plays a critical role in countering their persuasiveness - with logically invalid explanations being deemed less credible. This underscores the importance of teaching logical reasoning and critical thinking skills to identify logically invalid arguments, fostering greater resilience against advanced AI-driven misinformation.