Memento: Personalized RAG-Style Long-Retention Data Scaling for META Ads Recommendation

Modeling of long history data suffers from long-context window attention dilution, system efficiency and catastrophic forgetting problems, where naive linear scaling approach like LastN would fail. We introduce Memento, a personalized retrieval-augmented framework that treats historical user engagements as a document corpus and ad requests as queries, retrieving relevant interactions via Maximal Marginal Relevance (MMR) to balance similarity with diversity. We identify two complementary applications: Representation Memento, which retrieves historical embeddings for feature augmentation, and Data Memento, which retrieves past training examples for multipass training. Through infrastructure co-design -- temporal chunking, INT8 quantization, and asynchronous serving -- Memento achieves 5-10$\times$ resource efficiency over linear scaling. Memento processes daily requests with sub-10ms latency, yielding 0.25-0.3% Normalized Entropy gain on both click-through and conversion prediction. In production, Memento delivers a 1% CTR lift on Facebook Feed and Reels and a 1.2% CVR lift, scaling personalization to 365+ days of history.

PISCO: Precise Video Instance Insertion with Sparse Control

The landscape of AI video generation is undergoing a pivotal shift: moving beyond general generation - which relies on exhaustive prompt-engineering and "cherry-picking" - towards fine-grained, controllable generation and high-fidelity post-processing. In professional AI-assisted filmmaking, it is crucial to perform precise, targeted modifications. A cornerstone of this transition is video instance insertion, which requires inserting a specific instance into existing footage while maintaining scene integrity. Unlike traditional video editing, this task demands several requirements: precise spatial-temporal placement, physically consistent scene interaction, and the faithful preservation of original dynamics - all achieved under minimal user effort. In this paper, we propose PISCO, a video diffusion model for precise video instance insertion with arbitrary sparse keyframe control. PISCO allows users to specify a single keyframe, start-and-end keyframes, or sparse keyframes at arbitrary timestamps, and automatically propagates object appearance, motion, and interaction. To address the severe distribution shift induced by sparse conditioning in pretrained video diffusion models, we introduce Variable-Information Guidance for robust conditioning and Distribution-Preserving Temporal Masking to stabilize temporal generation, together with geometry-aware conditioning for realistic scene adaptation. We further construct PISCO-Bench, a benchmark with verified instance annotations and paired clean background videos, and evaluate performance using both reference-based and reference-free perceptual metrics. Experiments demonstrate that PISCO consistently outperforms strong inpainting and video editing baselines under sparse control, and exhibits clear, monotonic performance improvements as additional control signals are provided. Project page: xiangbogaobarry.github.io/PISCO.