Memento: Personalized RAG-Style Long-Retention Data Scaling for META Ads Recommendation

Modeling of long history data suffers from long-context window attention dilution, system efficiency and catastrophic forgetting problems, where naive linear scaling approach like LastN would fail. We introduce Memento, a personalized retrieval-augmented framework that treats historical user engagements as a document corpus and ad requests as queries, retrieving relevant interactions via Maximal Marginal Relevance (MMR) to balance similarity with diversity. We identify two complementary applications: Representation Memento, which retrieves historical embeddings for feature augmentation, and Data Memento, which retrieves past training examples for multipass training. Through infrastructure co-design -- temporal chunking, INT8 quantization, and asynchronous serving -- Memento achieves 5-10$\times$ resource efficiency over linear scaling. Memento processes daily requests with sub-10ms latency, yielding 0.25-0.3% Normalized Entropy gain on both click-through and conversion prediction. In production, Memento delivers a 1% CTR lift on Facebook Feed and Reels and a 1.2% CVR lift, scaling personalization to 365+ days of history.

BLOOM: A 176B-Parameter Open-Access Multilingual Language Model

Large language models (LLMs) have been shown to be able to perform new tasks based on a few demonstrations or natural language instructions. While these capabilities have led to widespread adoption, most LLMs are developed by resource-rich organizations and are frequently kept from the public. As a step towards democratizing this powerful technology, we present BLOOM, a 176B-parameter open-access language model designed and built thanks to a collaboration of hundreds of researchers. BLOOM is a decoder-only Transformer language model that was trained on the ROOTS corpus, a dataset comprising hundreds of sources in 46 natural and 13 programming languages (59 in total). We find that BLOOM achieves competitive performance on a wide variety of benchmarks, with stronger results after undergoing multitask prompted finetuning. To facilitate future research and applications using LLMs, we publicly release our models and code under the Responsible AI License.