LONGER: Scaling Up Long Sequence Modeling in Industrial Recommenders

Modeling ultra-long user behavior sequences is critical for capturing both long- and short-term preferences in industrial recommender systems. Existing solutions typically rely on two-stage retrieval or indirect modeling paradigms, incuring upstream-downstream inconsistency and computational inefficiency. In this paper, we present LONGER, a Long-sequence Optimized traNsformer for GPU-Efficient Recommenders. LONGER incorporates (i) a global token mechanism for stabilizing attention over long contexts, (ii) a token merge module with lightweight InnerTransformers and hybrid attention strategy to reduce quadratic complexity, and (iii) a series of engineering optimizations, including training with mixed-precision and activation recomputation, KV cache serving, and the fully synchronous model training and serving framework for unified GPU-based dense and sparse parameter updates. LONGER consistently outperforms strong baselines in both offline metrics and online A/B testing in both advertising and e-commerce services at ByteDance, validating its consistent effectiveness and industrial-level scaling laws. Currently, LONGER has been fully deployed at more than 10 influential scenarios at ByteDance, serving billion users.

Efficient Pretraining Length Scaling

Recent advances in large language models have demonstrated the effectiveness of length scaling during post-training, yet its potential in pre-training remains underexplored. We present the Parallel Hidden Decoding Transformer (\textit{PHD}-Transformer), a novel framework that enables efficient length scaling during pre-training while maintaining inference efficiency. \textit{PHD}-Transformer achieves this through an innovative KV cache management strategy that distinguishes between original tokens and hidden decoding tokens. By retaining only the KV cache of original tokens for long-range dependencies while immediately discarding hidden decoding tokens after use, our approach maintains the same KV cache size as the vanilla transformer while enabling effective length scaling. To further enhance performance, we introduce two optimized variants: \textit{PHD-SWA} employs sliding window attention to preserve local dependencies, while \textit{PHD-CSWA} implements chunk-wise sliding window attention to eliminate linear growth in pre-filling time. Extensive experiments demonstrate consistent improvements across multiple benchmarks.

HybridNorm: Towards Stable and Efficient Transformer Training via Hybrid Normalization

Transformers have become the de facto architecture for a wide range of machine learning tasks, particularly in large language models (LLMs). Despite their remarkable performance, challenges remain in training deep transformer networks, especially regarding the location of layer normalization. While Pre-Norm structures facilitate easier training due to their more prominent identity path, they often yield suboptimal performance compared to Post-Norm. In this paper, we propose $\textbf{HybridNorm}$, a straightforward yet effective hybrid normalization strategy that integrates the advantages of both Pre-Norm and Post-Norm approaches. Specifically, HybridNorm employs QKV normalization within the attention mechanism and Post-Norm in the feed-forward network (FFN) of each transformer block. This design not only stabilizes training but also enhances performance, particularly in the context of LLMs. Comprehensive experiments in both dense and sparse architectures show that HybridNorm consistently outperforms both Pre-Norm and Post-Norm approaches, achieving state-of-the-art results across various benchmarks. These findings highlight the potential of HybridNorm as a more stable and effective technique for improving the training and performance of deep transformer models. %Code will be made publicly available. Code is available at https://github.com/BryceZhuo/HybridNorm.