IAT: Instance-As-Token Compression for Historical User Sequence Modeling in Industrial Recommender Systems

Although sophisticated sequence modeling paradigms have achieved remarkable success in recommender systems, the information capacity of hand-crafted sequential features constrains the performance upper bound. To better enhance user experience by encoding historical interaction patterns, this paper presents a novel two-stage sequence modeling framework termed Instance-As-Token (IAT). The first stage of IAT compresses all features of each historical interaction instance into a unified instance embedding, which encodes the interaction characteristics in a compact yet informative token. Both temporal-order and user-order compression schemes are proposed, with the latter better aligning with the demands of downstream sequence modeling. The second stage involves the downstream task fetching fixed-length compressed instance tokens via timestamps and adopting standard sequence modeling approaches to learn long-range preferences patterns. Extensive experiments demonstrate that IAT significantly outperforms state-of-the-art methods and exhibits superior in-domain and cross-domain transferability. IAT has been successfully deployed in real-world industrial recommender systems, including e-commerce advertising, shopping mall marketing, and live-streaming e-commerce, delivering substantial improvements in key business metrics.

LONGER: Scaling Up Long Sequence Modeling in Industrial Recommenders

Modeling ultra-long user behavior sequences is critical for capturing both long- and short-term preferences in industrial recommender systems. Existing solutions typically rely on two-stage retrieval or indirect modeling paradigms, incuring upstream-downstream inconsistency and computational inefficiency. In this paper, we present LONGER, a Long-sequence Optimized traNsformer for GPU-Efficient Recommenders. LONGER incorporates (i) a global token mechanism for stabilizing attention over long contexts, (ii) a token merge module with lightweight InnerTransformers and hybrid attention strategy to reduce quadratic complexity, and (iii) a series of engineering optimizations, including training with mixed-precision and activation recomputation, KV cache serving, and the fully synchronous model training and serving framework for unified GPU-based dense and sparse parameter updates. LONGER consistently outperforms strong baselines in both offline metrics and online A/B testing in both advertising and e-commerce services at ByteDance, validating its consistent effectiveness and industrial-level scaling laws. Currently, LONGER has been fully deployed at more than 10 influential scenarios at ByteDance, serving billion users.