Meituan Merchant Business Diagnosis via Policy-Guided Dual-Process User Simulation

Simulating group-level user behavior enables scalable counterfactual evaluation of merchant strategies without costly online experiments. However, building a trustworthy simulator faces two structural challenges. First, information incompleteness causes reasoning-based simulators to over-rationalize when unobserved factors such as offline context and implicit habits are missing. Second, mechanism duality requires capturing both interpretable preferences and implicit statistical regularities, which no single paradigm achieves alone. We propose Policy-Guided Hybrid Simulation (PGHS), a dual-process framework that mines transferable decision policies from behavioral trajectories and uses them as a shared alignment layer. This layer anchors an LLM-based reasoning branch that prevents over-rationalization and an ML-based fitting branch that absorbs implicit regularities. Group-level predictions from both branches are fused for complementary correction. We deploy PGHS on Meituan with 101 merchants and over 26,000 trajectories. PGHS achieves a group simulation error of 8.80%, improving over the best reasoning-based and fitting-based baselines by 45.8% and 40.9% respectively.

Multiple Key-value Strategy in Recommendation Systems Incorporating Large Language Model

Recommendation system (RS) plays significant roles in matching users information needs for Internet applications, and it usually utilizes the vanilla neural network as the backbone to handle embedding details. Recently, the large language model (LLM) has exhibited emergent abilities and achieved great breakthroughs both in the CV and NLP communities. Thus, it is logical to incorporate RS with LLM better, which has become an emerging research direction. Although some existing works have made their contributions to this issue, they mainly consider the single key situation (e.g. historical interactions), especially in sequential recommendation. The situation of multiple key-value data is simply neglected. This significant scenario is mainstream in real practical applications, where the information of users (e.g. age, occupation, etc) and items (e.g. title, category, etc) has more than one key. Therefore, we aim to implement sequential recommendations based on multiple key-value data by incorporating RS with LLM. In particular, we instruct tuning a prevalent open-source LLM (Llama 7B) in order to inject domain knowledge of RS into the pre-trained LLM. Since we adopt multiple key-value strategies, LLM is hard to learn well among these keys. Thus the general and innovative shuffle and mask strategies, as an innovative manner of data argument, are designed. To demonstrate the effectiveness of our approach, extensive experiments are conducted on the popular and suitable dataset MovieLens which contains multiple keys-value. The experimental results demonstrate that our approach can nicely and effectively complete this challenging issue.