Iterating Toward Better Search: A Two-Agent Simulation Framework for Evaluating Agentic Search Architectures in E-Commerce

We present a modular two-agent simulation framework for evaluating conversational shopping assistant architectures. An independent buyer agent, configured with personas, missions, and patience levels, is paired with an interchangeable responder that integrates with a real e-commerce search API. Holding the buyer constant across experiments enables controlled comparison of responder designs on identical scenarios. Using 2011 conversations across 14 persona buckets, we establish four empirical findings. First, rolling-window memory outperforms intent-extraction memory on all quality metrics while being 35% faster per query. Second, illustrating rapid evidence-driven iteration, a systematic failure analysis of a responder version enables targeted fixes that reduce failure and near-failure rates by 62% across the full dataset. Third, swapping the responder LLM backbone from Gemini~2.5 to Llama~3.3~70B costs 0.16--0.45 points despite identical architecture. Finally, we document systematic philosophical disagreement between frontier LLM judges: Gemini rewards process correctness while Claude demands concrete outcomes, despite using the same evaluation prompt.

Improving Search Suggestions for Alphanumeric Queries

Alphanumeric identifiers such as manufacturer part numbers (MPNs), SKUs, and model codes are ubiquitous in e-commerce catalogs and search. These identifiers are sparse, non linguistic, and highly sensitive to tokenization and typographical variation, rendering conventional lexical and embedding based retrieval methods ineffective. We propose a training free, character level retrieval framework that encodes each alphanumeric sequence as a fixed length binary vector. This representation enables efficient similarity computation via Hamming distance and supports nearest neighbor retrieval over large identifier corpora. An optional re-ranking stage using edit distance refines precision while preserving latency guarantees. The method offers a practical and interpretable alternative to learned dense retrieval models, making it suitable for production deployment in search suggestion generation systems. Significant gains in business metrics in the A/B test further prove utility of our approach.

Bridging Modality Gaps in e-Commerce Products via Vision-Language Alignment

Item information, such as titles and attributes, is essential for effective user engagement in e-commerce. However, manual or semi-manual entry of structured item specifics often produces inconsistent quality, errors, and slow turnaround, especially for Customer-to-Customer sellers. Generating accurate descriptions directly from item images offers a promising alternative. Existing retrieval-based solutions address some of these issues but often miss fine-grained visual details and struggle with niche or specialized categories. We propose Optimized Preference-Based AI for Listings (OPAL), a framework for generating schema-compliant, high-quality item descriptions from images using a fine-tuned multimodal large language model (MLLM). OPAL addresses key challenges in multimodal e-commerce applications, including bridging modality gaps and capturing detailed contextual information. It introduces two data refinement methods: MLLM-Assisted Conformity Enhancement, which ensures alignment with structured schema requirements, and LLM-Assisted Contextual Understanding, which improves the capture of nuanced and fine-grained information from visual inputs. OPAL uses visual instruction tuning combined with direct preference optimization to fine-tune the MLLM, reducing hallucinations and improving robustness across different backbone architectures. We evaluate OPAL on real-world e-commerce datasets, showing that it consistently outperforms baseline methods in both description quality and schema completion rates. These results demonstrate that OPAL effectively bridges the gap between visual and textual modalities, delivering richer, more accurate, and more consistent item descriptions. This work advances automated listing optimization and supports scalable, high-quality content generation in e-commerce platforms.