Towards Fairness in Personalized Ads Using Impression Variance Aware Reinforcement Learning

Variances in ad impression outcomes across demographic groups are increasingly considered to be potentially indicative of algorithmic bias in personalized ads systems. While there are many definitions of fairness that could be applicable in the context of personalized systems, we present a framework which we call the Variance Reduction System (VRS) for achieving more equitable outcomes in Meta's ads systems. VRS seeks to achieve a distribution of impressions with respect to selected protected class (PC) attributes that more closely aligns the demographics of an ad's eligible audience (a function of advertiser targeting criteria) with the audience who sees that ad, in a privacy-preserving manner. We first define metrics to quantify fairness gaps in terms of ad impression variances with respect to PC attributes including gender and estimated race. We then present the VRS for re-ranking ads in an impression variance-aware manner. We evaluate VRS via extensive simulations over different parameter choices and study the effect of the VRS on the chosen fairness metric. We finally present online A/B testing results from applying VRS to Meta's ads systems, concluding with a discussion of future work. We have deployed the VRS to all users in the US for housing ads, resulting in significant improvement in our fairness metric. VRS is the first large-scale deployed framework for pursuing fairness for multiple PC attributes in online advertising.

Reclaimer: A Reinforcement Learning Approach to Dynamic Resource Allocation for Cloud Microservices

Many cloud applications are migrated from the monolithic model to a microservices framework in which hundreds of loosely-coupled microservices run concurrently, with significant benefits in terms of scalability, rapid development, modularity, and isolation. However, dependencies among microservices with uneven execution time may result in longer queues, idle resources, or Quality-of-Service (QoS) violations. In this paper we introduce Reclaimer, a deep reinforcement learning model that adapts to runtime changes in the number and behavior of microservices in order to minimize CPU core allocation while meeting QoS requirements. When evaluated with two benchmark microservice-based applications, Reclaimer reduces the mean CPU core allocation by 38.4% to 74.4% relative to the industry-standard scaling solution, and by 27.5% to 58.1% relative to a current state-of-the art method.